The Professional Service Group of Central New Jersey (PSGCNJ) has created a Talent Network to help members advance their careers. The Talent Network allows members to create a short candidate profile that highlights their unique value and experience. These profiles are submitted to the PSGCNJ and made available for employers and recruiters to view and contact candidates directly. Creating an effective candidate profile involves writing a personal branding statement that captures your value, a brief bio, and including contact information. Samples and guidance are provided on writing the statement and profile. Members should submit their draft profile to a committee member for inclusion in the Talent Network.

1. Advance your career:
Professional Service Group of Central New Jersey
W h e r e Ta l e n t W o r k s
Join PSGCNJ’s
Talent Network!
When it comes to your next job, how do you make the phone ring…or your inbox light up?
Well, here’s the answer: The Professional Service Group of Central New Jersey has created the PSGCNJ Career
Center, which is operated by a volunteer committee that builds relationships with employers and recruiters and
promotes YOU!!!
This free member service allows you to create a candidate profile and submit it into the Talent Network. A
candidate profile is a short, professional bio that tells employers “who you are” and succinctly “what unique
value you provide” in addition to a paragraph of background information. The profiles end with your email
address so employers can contact you directly – avoiding any middlemen.
PSGCNJ’s “Members At-Large,” a.k.a. employed members, and “Active Members,” a.k.a. professionals in
transition who work on a committee, are eligible for inclusion into the Talent Network.
What are the components of the candidate profile?
A PSGCNJ Candidate Profile must include your six-digit ID number and your title in bold. (If you are not sure
about your ID number, check with Dirk Graham on the Membership Committee at dirkhg@comcast.net.)
Next, you need a first-person branding statement that communicates your value in the marketplace.
Then, write a brief bio in third-person, using three to five sentences. And don’t forget your email address
at the end.
What is a personal branding statement?
A personal branding statement is a catchphrase or slogan that captures the essence of your unique value
in the workplace.
How do I develop this statement?
Ask yourself these questions: What are my top three business attributes? What have others said about my
attributes? (Hint: Read your own LinkedIn endorsements and look for reoccurring themes.) What unique
values/skills do I bring to the workplace? Am I targeting a specific industry?
Can I see a sample Candidate Profile bio with a personal branding statement?
123456: Corporate Communications Executive
“I make people, and their brands, look good.” Senior Communications Strategist with extensive experience
driving media outreach and internal communications for major institutions. Media spokesperson and valued
provider of advanced counsel to C-level executives. Regarded for directing transformational communications that
preserve brand integrity through crises and major organizational change. Wholehearted executive with an ability
to impact corporate strategy and move colleagues and key external partners to embrace it. Combine journalistic
sensibility with business insight to shape key messaging aligned with long-term objectives. MBA in Marketing.
Email this professional: Kenbhitchner@yahoo.com
How do I submit my Candidate Profile?
When you are ready, email your draft to Dirk Graham at dirkhg@comcast.net with your full name. Please
tell him if you are a Member At-Large or a committee member.
To check other candidate profiles, visit http://www.psgcnj.org and click on Talent Network.
www.psgcnj.org
Professional Service Group of Central New Jersey
W h e r e Ta l e n t W o r k s Design and Layout • PSGCNJ Member Luann Ladley 2012