There are two main types of research methodologies: quantitative and qualitative. Quantitative research uses statistical analysis of numerical data, while qualitative research analyzes descriptive data through summarization, categorization, and interpretation. For example, a researcher taking a quantitative approach would use survey data to statistically explain a phenomenon, whereas a qualitative approach would involve discussing underlying concepts and theories through in-depth interviews. In general, quantitative research produces numerical data for statistical analysis and qualitative research generates descriptive data for interpretation.

1. Qualitative Research vs.
Qualitative Research

2. Activity!

3. Activity 2
A Picture Paints a
Thousand Words

4. What is the difference of the two picture?

5. Activity 2
A Picture Paints a
Thousand Words
2.0

7. There are two broad categories of
research methodology: quantitative
research and qualitative research. The
method to be used in conducting a
research will determine the approach the
researcher takes in identifying relevant
data, and collecting and analyzing the
information gathered in the research.
Choosing either a quantitative or
qualitative approach will affect the
components of the research.

8. For instance, a researcher may decide to undertake a
scientific research. If he/she takes a quantitative
approach, he/she will use statistical data to provide an
explanation of the phenomenon. On the other hand, if
the researcher chooses qualitative approach, the goal of
the study will be to discuss and analyze the underlying
concepts and theories related to the research topic.

9. study the following table cited by Cristobal & Cristobal
(2017) from the Social Science Research Extension
Institute (SSREI), University of the Philippines (UP)-Baguio
(2009).

12. Generally, quantitative and qualitative research
differs on the type of data they produce. The
former dwells on the collection of numerical data
analyzed by statistical analysis, while the latter
deals with descriptive, in-depth and holistic data
analyzed by summarizing, categorizing and
interpreting.

13. How satisfied are
students with
their studies?

14. In quantitative research, you may survey
250 students at your school and ask them a
question, “On a scale from 1-5, how
satisfied are you with your studies?” Then,
you can perform statistical analysis on the
data and draw conclusions such as: “On
average, students rated their studies 4.1”.

15. In qualitative research, you may conduct in-
depth interviews with 15 students and ask them
open-ended questions such as: “How satisfied
are you with your studies?”, “What is the most
positive aspect of your study program?”, and
“What can be done to improve the study
program?” Based on their answers, you can ask
followup questions to clarify things.
Furthermore, you can transcribe all interviews
and try to find patterns and commonalities.