10 things about S.O.C.I.A.L.M.E.D.I.A

1,140 views

Published on

www.andrewchow.sg

Published in: Business, Technology
  • Be the first to comment

10 things about S.O.C.I.A.L.M.E.D.I.A

  1. 1. Social Media MarketingExploring S.O.C.I.A.L.M.E.D.I.A
  2. 2. Andrew Chow Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008 Education - Thames Valley University, UK Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Spirit of Service 2012 Certification - NLP Practitioner & Certified Life Coach Forte  PR Strategic Counsel, Implementation & Monitoring  Social Media Strategy  Brand Management Consultancy  Personal Branding Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - Singapore Profile
  3. 3. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 250 interviews/feature in 6 years from local / International media
  4. 4. Social Media MarketingExploring S.O.C.I.A.L.M.E.D.I.A
  5. 5. Clear Game Plan? Target Audience? Objectives? Risk Assessment? StrategyS>O>C>I>A>L>M>E>D>I>A
  6. 6. Seamless Integration? Operating Procedure? Are you ready?Organisation S>O>C>I>A>L>M>E>D>I>A
  7. 7. or
  8. 8. B2B or B2C? Strategic Fit? Impact? Feasibility? ChannelsS>O>C>I>A>L>M>E>D>I>A
  9. 9. Prioritize
  10. 10. Content Creation? Consultancy? Training? Monitoring?InvestmentS>O>C>I>A>L>M>E>D>I>A
  11. 11. Brand or Business? Campaign or Conversation? People or Process? Culture or Control?Authenticity vs Authority S>O>C>I>A>L>M>E>D>I>A
  12. 12. Active Engagement? Speaking their language? Sell by sharing?Listening / Learn S>O>C>I>A>L>M>E>D>I>A
  13. 13. Accept good with the bad? Response strategy map? Moderation S>O>C>I>A>L>M>E>D>I>A
  14. 14. Stakeholders? Influencers? Staff? Brand Champion?Engagement S>O>C>I>A>L>M>E>D>I>A
  15. 15. Professional + Social?Corporate Social Responsibility? Branding? Social Media Policy?Direction (brand) S>O>C>I>A>L>M>E>D>I>A
  16. 16. Key Performance Index? Best Practices? Knowledge Base?Infrastructure S>O>C>I>A>L>M>E>D>I>A
  17. 17. What is your real success? Reach? Action & Insight?Engagement & Influence? Analytics S>O>C>I>A>L>M>E>D>I>A
  18. 18. Reach Engagement & Influence o Website visits / views o Sentiment of reviews and comments o volume of reviews and comments o Brand affinity o Incoming links o Commenter authority/influence o Time spentAction & Insight o Favourites / Friends / Fans o Sales inquiries o Viral forwards o New business o Number of downloads o Customer satisfaction and loyalty o Marketing efficiency
  19. 19. Questions and Answers Let’s chat!

×