10 things about S.O.C.I.A.L.M.E.D.I.A
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10 things about S.O.C.I.A.L.M.E.D.I.A
- 1. Social Media Marketing Exploring S.O.C.I.A.L.M.E.D.I.A
- 2. Andrew Chow Founded Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008 Education - Thames Valley University, UK Business Awards STB Business Award – Most Innovative Marketing Initiative award 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010 Spirit of Service 2012 Certification - NLP Practitioner & Certified Life Coach Forte PR Strategic Counsel, Implementation & Monitoring Social Media Strategy Brand Management Consultancy Personal Branding Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified Asia Professional Speakers - Singapore Profile
- 3. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 250 interviews/feature in 6 years from local / International media
- 4. Social Media Marketing Exploring S.O.C.I.A.L.M.E.D.I.A
- 5. Clear Game Plan? Target Audience? Objectives? Risk Assessment? Strategy S>O>C>I>A>L>M>E>D>I>A
- 7. Seamless Integration? Operating Procedure? Are you ready? Organisation S>O>C>I>A>L>M>E>D>I>A
- 8. or
- 9. B2B or B2C? Strategic Fit? Impact? Feasibility? Channels S>O>C>I>A>L>M>E>D>I>A
- 10. Prioritize
- 11. Content Creation? Consultancy? Training? Monitoring? Investment S>O>C>I>A>L>M>E>D>I>A
- 12. Brand or Business? Campaign or Conversation? People or Process? Culture or Control? Authenticity vs Authority S>O>C>I>A>L>M>E>D>I>A
- 14. Active Engagement? Speaking their language? Sell by sharing? Listening / Learn S>O>C>I>A>L>M>E>D>I>A
- 16. Accept good with the bad? Response strategy map? Moderation S>O>C>I>A>L>M>E>D>I>A
- 18. Stakeholders? Influencers? Staff? Brand Champion? Engagement S>O>C>I>A>L>M>E>D>I>A
- 20. Professional + Social? Corporate Social Responsibility? Branding? Social Media Policy? Direction (brand) S>O>C>I>A>L>M>E>D>I>A
- 21. Key Performance Index? Best Practices? Knowledge Base? Infrastructure S>O>C>I>A>L>M>E>D>I>A
- 22. What is your real success? Reach? Action & Insight? Engagement & Influence? Analytics S>O>C>I>A>L>M>E>D>I>A
- 23. Reach Engagement & Influence o Website visits / views o Sentiment of reviews and comments o volume of reviews and comments o Brand affinity o Incoming links o Commenter authority/influence o Time spent Action & Insight o Favourites / Friends / Fans o Sales inquiries o Viral forwards o New business o Number of downloads o Customer satisfaction and loyalty o Marketing efficiency
- 24. Questions and Answers Let’s chat!