Protex Balti AS is a textile solutions provider that entered the Estonian market in 2007 through acquisitions. Its initial customer portfolio consisted mostly of price-sensitive customers with low potential, and it faced challenges from different corporate cultures and resistance to moving from low-value to high-complexity production. To address this, Protex redirected its business towards technical customers and research institutions, recruited new competencies, standardized core processes, and fostered a transparent organizational culture of learning and teamwork. It now dominates the company portfolio through its technical textiles division, serving customers in Scandinavia who appreciate its quality, short lead times, and trusted partnerships.

1. Protex Balti AS
A trusted partner of textile solutions to Scandinavian market

3. In 2007 Protex entered Estonian market through acquisitions

4. • Client portfolio consisted of up to 150
customers – most of them price sensitive
with low potential
• Different corporate cultures and and core
processes
• Internal resistance going from low value to
high complexity production
Protex fast growth brought many challanges

5. • Re-directing business portfolio towards
technical customers, cooperation with
research institutions.
• Recruitment of competences to match new
services – also from other industries
• Mapping of bottle necks, unifying of core
processes, quality policy/ action plan
• Organizational culture: Full transparancy,
learning, team work, projects cross depts.
Key actions

6. About Protex today

7. Protex Tech is dominating company portfolio by turnover
Protex Tech Protex Wear
Technical sportswear
Smart textile
Technical textile
Advanced R & D
Work wear
Uniforms
Fashion
Casual apparel
Market for tech products is constantly
growing.
Tech
49%
Tricot
24%
Textile
15%
Furniture
9%
Other
3%

8. Example of customer portfolio
Technical sportswear (Trimtex)
Advanced R&D (Ragnarok)
Smart textiles (Inervetions, Nokia )
Technical gear ( Hilleberg )
Fashion (FRENN )

9. Customers divided by country of origin
Estonia
10%
Norway
56%
Sweden
16%
Finland
16%
Other
2%
Scandinavian customers appreciate
quality, short leadtime and high service
and trust level

10. With Protex as partner, customers receive everyting from one
convenient source 1(2)
Development
• Design, construction
• Digitalization, grading, marker making
• Technology
• 8 full time employees
Purchasing
• Fabrics
• Acessories (zippers, reflectors, ribbons etc)

11. With Protex as partner, customers receive everyting from one
convenient source 2(2)
Warehouse and logistical services
• Makes it possible for client to purchase bigger quantities
and save cost & lead time
Advanced research & development
• Protex is one of few companies in Northern
Europe that can offer both development and
mass production in smart textile
• Project team based

12. Why Estonia?
• Location
• Scandinavian business culture
• Investment friendly taxation
• E-estonia
• Progress, innovativeness

13. Thank you!
Helena Almqvist, Managing Director
+372 566 52 664, helena@protex.no
Protex AS
Eggavegen 20
N-7380 Ålen
Norway
P: +47 72 40 51 00
F: +47 72 40 51 02
protex@protex.no
Protex Balti AS
Akadeemia tee 33
12618 Tallinn
Estonia
P: +372 671 0720
F: +372 767 9491
protexbalti@protex.no
Protex AS Sales Office
Kjøpmannsgata 40
7011 Trondheim
Norway
Mob: +47 415 48 675
protex@protex.no