Estonia has experienced economic recovery led by broad-based export growth and a boost in retail sales. Key success factors for Estonian export companies include flexibility in providing small, tailored solutions and speedy deliveries. Estonia's economy is also diversified across sectors and companies, with specialization occurring at the company level as they identify new niches. However, Estonia faces future challenges around a decreasing workforce that could lead to structural unemployment and wage pressure, making it important to invest in automation, moving up the value chain, and implementing scientific breakthroughs in business.