Recruitment and talent acquisition are enhanced by recent developments in constructing an integrated competence development framework which drives motivation and learning. Describes the design and application among Finnish employers.

1. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
Developing and integrated, motivation-driven competence
development framework for enhanced talent acquisition
process
Dr Alan Bruce
Universal Learning Systems
Teemu Patala
Context Learning

2. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
Introduction
• Established in 2006, based in Helsinki
• Employs a team of digital learning professionals from
pedagogical designers to technical experts
• What we do
• Consultancy from digital learning strategy to implementation
• Learning concept design and technology development
• High quality learning content production
• Systems development and implementation
• New concepts & technology
• Research & development

3. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
• Change and diversification of
modern society
• Traditional jobs disappear or
change
• Wider skills requirements,
particularly in operational tasks
• Shorter, parallel careers
• Employers struggle to find
suitable employees
• Employees seek for new
opportunities
• ”Part-time entrepreneurs”
Background

4. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
• High employee turnover
• How to identify, assess, select
and engage new employees?
• How to manage high volumes of
work candidates?
• How to ensure new employees
have the required skills?
• How to ensure only informed
candidates are selected?
Challenges for employers

5. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
Processes that “aim to
assess critical talent
needs, determine
performance profiles,
source and screen
candidates, and then hire
and onboard people”
(Bersin, 2010)
Talent acquisition

6. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
• St1 Nordic Ltd. is an energy
company with 1400 service stations
in Finland, Sweden and Norway
• In 2010 St1 acquired Shell service
station operations in Finland and
Sweden
• In addition to biofuel based products
the company focuses on the
development of waste-based and
renewable energy solutions
• St1 receives 10 000 work
applications to 750 open positions
every year
Case St1 Nordic Ltd.

7. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
• Challenges:
• how to assess candidates?
• how to ensure candidates understand what they are
applying for?
• how to ensure the right people are selected?
• how to ensure the selected people stay in their job?
• Conclusions:
• to avoid hiring of uninformed candidates they should be
provided with basic skills about the employer and open work
tasks before they decide to apply
• it is possible to improve the efficiency of the process by
automating assessment and selection procedures and by
providing self-study modules for candidates
Case St1 Nordic Ltd.

8. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
The concept

9. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
Piloting the solution

10. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
Learning design
Microlearning modules…
”…are extremely useful in giving workers easy-
to-digest topic skills that they can immediately
apply and change behaviors.” (Hole 2018)
”…create 50% more engagement than
traditional online training programs.” (Westfall
2016)
Learning for the workplace is best facilitated
when it is designed in the context of actual
workplace problems. (Smith 2003)
Simulated environment can be highly engaging
for students. (Burger et al 2008)

11. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
Learning design
Modules we use are
designed to…
• attract - present a realistic
picture about the employer
and work opportunities
available
• engage - trigger the
interest and motivation of
potential new employees
to engage with the
company and commit to
the next stages of the
process

12. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
Results from the pilot
• 17558 candidates visited the service
• About 30% of visitors took the
suitability assessment
• 15% applied to an open position
• Expected increase in the number of
applicants over 12 months time
100%
• Higher volume of applicants was
managed with less resources
• Quality and suitability of candidates
has improved significantly

13. Context Learning Finland Oy Kulmakatu 5 B 00170 HELSINKI Finland tel: +358-9-2316 4443 info@context.fi www.context.fi
Thank you!
Teemu Patala
Head of Research & Development
Context Learning
teemu.patala@context.fi
+358-40-7247651
www.context.fi
www.changelearning.net