Interested in learning more about Prospecting on LinkedIn? Here is a quick look at search string/bullion searching. This is a very high level view and is a companion to my presentation that will be coming tomorrow night with Triangle Marketing Club in Raleigh, NC. For more information please visit http://www.meetup.com/triangle-Marketing-Club/.

1. Kristen Douglas
Corporate Recruiter

2.  Free
◦ Limited access to # of searches
◦ Limited number of profiles you can view within a
certain amount of time
◦ No Inmails
◦ Limited network
 Paid Versions of LinkedIn
◦ Land your dream job with Job Seeker
◦ Unlock sales opportunities with Sales Navigator
◦ Find and hire talent with Recruiter Lite
◦ Power your professional life with Business Plus

4.  Search String 101:
 Parentheses serve as brackets around a string
( )
 Quotation marks serve as a way to group
words together “ ”
 OR – Used to show that you would like it to
find this OR that
 AND – Used to show that you would like it to
find this AND that
 NOT – Used to show that you don’t want it to
find something NOT “President”

5.  Search String 101:
Let’s say you are looking to connect with key
decision makers in the marketing space within
a company.
(“CMO” OR “Chief Marketing Officer” OR
“Director” OR “Vice President” OR “Manager” OR
“CEO” OR “Chief Executive Officer” OR “COO”
OR “Chief Operating Officer”) AND (“Marketing”)
AND (“Technology”)

7. (“CMO” OR “Chief Marketing Officer” OR “Director”
OR “Vice President” OR “Manager” OR “CEO” OR
“Chief Executive Officer” OR “COO” OR “Chief
Operating Officer”) AND (“Marketing”) AND
(“Technology”)
(“CMO” OR “Chief Marketing Officer” OR
“Director” OR “Vice President” OR “Manager” AND
(“Marketing”) AND (“Technology”)

11. (“CMO” OR “Chief Marketing Officer” OR “Director”
OR “Vice President” OR “Manager” OR “CEO” OR
“Chief Executive Officer” OR “COO” OR “Chief
Operating Officer”) AND (“Marketing”) AND
(“Technology”) NOT (“Lenovo” OR “Cisco” OR “SAS”
OR “IBM” OR “Oracle” OR “RedHat”)