This document provides information for exporting mangoes from Colombia to the United States. It includes a product description, destination country details, advertising strategies, technical specifications, and relevant trade agreements. The mangoes will be exported to US industries and supermarkets. Advertising will include distributing free samples and highlighting how the mangoes were sustainably harvested. Technical specifications outline quality standards for attributes like color, size, and the absence of defects. Colombia and the US have had a trade agreement in place since 2011 to facilitate these exports.

1. By: Viviana Robayo Gonzalez
International Trade VII
Antonio Nariño University

2. INTRODUCTION
PRODUCT DESCRIPTION
DESTINATION COUNTRY
ADVERTISING STRATEGIES
TECHNICAL DATA
TRADE AGREEMENTS

3. Climate
Features
Uses

4. Its population 313´914.040
The eating habits of Americans are
changing
The tax benefits.

5. The Mango will be exported to the
industries or large supermarkets.
The first strategy is to Export samples
without commercial value;
The Second one is to show that the
Mango is harvested under conditions that
consumers demand.

6. MAGAZINES
NEWSPAPERS
website

7. QUALITY
Must comply with the quality of the product
described in this tab.
Give general specifications and requirements
and/or specifications contained in the This
technical data sheet and packaging specifications
and size set forth herein supersede any
specification contained in the Colombian
Technical Standards referenced therein. For
sampling and quality control shall apply the
provisions of Technical FT26, applying a
Acceptable Quality Level (NAC) OF 10%.

8. GENERALITIES
Mango (Mangifera indica L.) Family:
Anacardiaceae, originated in the India and
Southeast Asia.
The handle is variably generally round or
elongated.
The handle has postharvest ripening, features
color, size, flavor, acidity, fiber, depending on the
variety.
The handle must correspond to category Extra
and I.

9. GENERAL REQUIREMENTS
The product should have the following
characteristics : yellow green , deep yellow fresh
, sweet flavor , aroma , skin smooth and firm.
Must be whole , firm, fresh, healthy, clean and
free of black spots, bruises , presence of
insects, abnormal external moisture , odors.
They should not show signs of infestation or
infection.

10. This agreement was approved
since 2011.