The document outlines plans for a boxing magazine called BOX KING. It will showcase the positive lifestyle and fitness benefits of boxing, with the goal of motivating readers to get active in the sport or learn more. The target audience is youth and elders aged 13-25. Marketing will primarily use social media platforms. Resources needed include a DSLR camera and computer for production and distribution. The production company aims to independently publish the magazine while partnering with local boxing clubs.

1. BOX KINGStop talking
Start fighting

2. What is BOX KING?
 To show the people what boxing can bring into their lifestyle and shows the
positive impacts of the sport boxing.
 Losing weight, to become very fit, to become very defensive or either to turn it into
a career.
 To motivate the individual and get them off their couch so they can see the real life
of boxing and how it can help them in every needs.

3. Theme
Dark colours will be used, it shows that the sport boxing isn’t easy and simplifies
to the reader that it will require hard work.

4. Target Audience
Men and women are both my target audience however attracting more the youth
and elders aged around 13-25

5. Competitors
 Not many or even no magazine with the same
idea of mine.
 My magazine covers everything about boxing
and everything the reader would need to know.
 My magazine includes deep information and
detail about boxing and how it helps the
individual then any other magazine.

6. A4 size
Main image
(boxing main
topic)
Cover line
Barcode
Main
Cover line
Masthead (font
style)

7. A4, Double
page

8. Marketing Methods
 Marketing method will be through social medias
such as on Instagram, Facebook and also on
YouTube to attract more audience which I
believe will be challenging however the most
easiest and simplest way.
 These platforms have potentials of second ways
of earning.

9. Resources
 DSLR camera needed for quality pictures
 Electronics needed such as a computer to organize the magazine, for marketing and
for editing pictures.

10. Budget
 Investments of marketing, creating the magazine, print cost, distribution,
employments and studio rents
 Independent work for more profit

11. Details of the production company
 My company is independent and private however I tend to partnership with other
boxing clubs to advertise them and increase the revenue of our business
 There will be staff employed for things to be completed such as marketing
 Our aim is to provide the best service to our customers and to make sure they get
a full satisfaction with our product.

12. Thank you!
Any questions?