This document discusses plans to promote a boxing club through social media and other marketing strategies. It includes: 1) Secondary research on how other boxing clubs use platforms like Facebook, Instagram, and Twitter to promote themselves. This revealed that Instagram photos get over 100 likes, helping clubs attract new members. 2) A plan to create marketing content for the boxing club, including a video advert featuring footage of boxing sessions, and a poster with photos and details about the club. 3) The results of primary research through a questionnaire and interview with a boxing fan, which provided input on the best ways to advertise the club and attract new members, such as through videos showing what the club offers.

1. Boxing assignment
Planning
Secondary research
How does westoe promote their club?
They have a Facebook page to promote there boxing
Have some videos of their boxing on Facebook
 Existing clubs (screen shots)
Repton boxing club for example
 This boxing club has used Instagram to help promote their club which has worked as
they get 100+ likes on nearly every photo.
 Also they have a twitter for their club which is helping them to get the message
around for their club. Perhaps make a separate one just for you boxing as there is
already one for the boxing.
 They also have a video that plays before you enter their website which is another
good thing that you could include.


2.  Marketing campaign
 Following (sharing likes tweeting)
 Research- stats data about fitness
 Target audience
 8 to 60
 Survey and interview (speak to people actually doing it)
2561 page views in last month
1695 page likes
only one person has used the link on his Facebook page
393 new followers
Primary research
Questionnaire (circle answers)
Are you interested in boxing? yes no 3yes 7no
What would you prefer to see in a boxing advertisement?
People boxing people training interviews with boxers 4 - 4 - 2
Do you think boxing should be brought into schools?
Yes no 5yes 5no
How often do you watch boxing?
0-1 1-3 3-4 4-7 (days per week) 5 2 1 2
Interview with boxing fan
So James what do you think boxing can bring to a community?
‘I think that with boxing being brought into a community it allows people to get together and
become part of the same boxing family’
Would you join the club if it got made?
‘For sure it’s a great idea it allows you to get off the streets and do something’
How would you like to see it advertised?
‘Videos of boxing would probably be the best idea if am being honest so people get a real
insight into what boxing is actually like’
Do you think that would attract new comers to the sport?
‘Yeah it should do because it’s an exciting sport that people would find interesting I think’
3 Ideas
Make an Instagram account for the boxing club to help promote the boxing club
Include links to their website.
This will mean that I can post things about the boxing club so that people are able to get
informed on the thigs they need to know about.

3. Make a short video showing what there is on offer at the club
This will include videos of boxing and the gym
Make it less than 1 minute so that it doesn’t drag on for the people watching it
Have music to make it more enjoyable
Include boxing and training so people get the full picture of the boxing club
Create a poster for the boxing club
Have big text that stands out to people
Photos of boxing
The poster can also be put on the end of the video so that people can get all the details for
the club
Preparing for my products
For my video advert I had to go out and get footage of the boxing club so that I could put it
into the advert.
Theseare most of the clips that I had taken for the boxing video. This allowed
me to have a wide range of clips that I was able to choose from while making
the video.
For the poster I had to take the images off
the internet so that I could make the poster
look boxing related. The photos I had to
manipulate them as I needed to make them
smallerso that they allfitted on to the poster
and as doing this making sure I was holding
shift sothat they didn’t go out of proportion.
Furthermore, I had to change the colour of
the font so that I was able to see it on the
poster. I had to make the background on the
poster black as It allows the logo of the club
to be the highlight of the page which grabs
the attention of the audience who is looking
at the poster.