Properati Company Presentation, December 2016.

1. COMPANY PRESENTATION
December 2016
the best way to your next home

2. ABOUT
PROPERATI

3. 2012
founded
in Argentina and
incorporated in USA.
5
offices: Argentina,
Brazil, Chile, Mexico
and Bulgaria (IT)
33
employees
4.2
million dollars
in funding
2.6
million visitors
per Month
1.9
million
listings
100
thousand
leads per month
10
thousand realtors
& construction
companies
PROPERATI NUMBERS

4. PROPERATI REVENUES PER COUNTRY (NOV 16)
BRAZIL
143.6 M
68%
penetration MEXICO
89.2 M
68%
penetration
ARGENTINA
33 M
76%
penetration
COLOMBIA
29 M
65%
penetration
PERU
22 M
65%
penetration
CHILE
14 M
75%
penetration
NUMBER OF INTERNET USERS IN LATAM

5. UNIQUE VISITORS
Source: Google Analytics
SHARE OF SEO
TRAFFIC PER COUNTRY:
48% Argentina
61% Brazil
33% Mexico
20% Colombia
10% Chile
TOTAL: 45%

6. PROPERTY LISTINGS
230
thousand
(Argentina)
1.2
million
(Brazil)
24thousand
(Colombia)
10thousand
(Chile)
248thousand
(Mexico)

7. OUR TEAM
GABRIEL GRUBER
CEO &
CO-FOUNDER
MARTÍN SARSALE
CTO &
CO-FOUNDER
Albert Aspani
VP of Sales
Alan Roñis
VP of Marketing
Marcial Calderón
Chile Country
Manager
Héctor Mondragón
Mexico Country
Manager
Management
Team
Board Members
Pavel Ezekiev Ariel Arrieta Ariel Muslera
Management Team
& Board Members
Alberto Lovigne
VP of Finance
Renato Orfaly
Brazil Country
Manager

8. PROPERATI
WEB

9. NO ADS, UPDATED STATS AND USEFUL TOOLS

10. blog.properati.com.ar/properati-tools
Our users can use
our “Preciometro”
tool to estimate the
price of their next
home.
PROPERATI TOOLS

11. PROPERATI
MOBILE

12. MOBILE APP: Search on the go, find and valuate your next home!
www.properati.com/apps

13. OUR PERFORMANCE
BASED BUSINESS MODEL:
LEAD GENERATION

14. ITEM PAGE DETAIL: CONTACT FORM + QUESTIONS
CONTACT FORM
basic user data
QUESTIONS
to qualify the lead
1 2

15. LEAD INSIGHT EXAMPLE
EMAIL, CELL
AND WHATSAPP
verified
UNDERSTAND
the lead profile
NUMBER OF
CONTACTS
done through properati
TYPE OF PROPERTY
where the user made contacts
NEIGHBORHOODS
where the user made contacts
UNIQUE URL
with all the lead
insights info
WHEN
the user made the leads
CHARTS
to better understand
the data
WHAT
type of property

16. LEAD INSIGHT EXAMPLE
TIME ON SITE
SOFTWARE
which OS the user
is using
SOCIAL
PROFILES
public info
of the lead
USER PIC
PROFILE
of your lead
CHARTS
to understand
better the timing
of the user
HEAT MAP
off all the user
searches

17. CHATERIX
REAL TIME
LEADS

18. HOT OR COLD LEADS?
0-3 hours
12+ hours
50%
30%
20%
60%
Response
Time
Buyers Sellers
RESPONSE TIME TO AN EMAIL
0-3 hours
12+ hours
20%
60%
15%
70%
Response
Time
Average
World Cup
2014
THE RESPONSE OF SELLERS IS AFFECTED
BY DIFFERENT CIRCUMSTANCES (Brazil)
10%
75%
Carnival
Source: Properati

19. CHAT APPS ARE OPENED 9 TIMES PER DAY
Average Daily Session Frequency
Messaging Apps Vs. Average of All Apps
6 + OF TOP 10
Source: Flurry Analytics and KCPB
Facebook
Whatsapp
Messenger
Instagram
Line
Viber
Kakao Talk
Clash of Clans
WeChat
Twitter
1
2
3
4
6
7
5
8
9
10
most used
apps globally
=
Messaging
Apps

20. CHAT BOT
FOR YOUR
WEBSITE
Increase up to 2x
the conversion
rate in your website
from visitors to leads.
Increase up to 50%
the conversion
rate from leads to sales
CHAT APP
FOR YOUR
SALES TEAM
1
2
INTRODUCING CHATERIX PLATFORM

21. CHATERIX: Chat bot for your website (example)1

22. Mariana (bot) transfers the chat
conversation to the sales team
(sends a push notification
to the Chaterix Seller App/Web)
Or otherwise she recommends
other options to the user:
CHATERIX: the chatbot starts the “conversation…”1

23. … and then it connects the user with the sales team!

24. CHATERIX: Seller Chat App2

25. CHATERIX: Seller Chat App & Web for Desktop2

26. PROPERATI
REAL ESTATE
MARKETPLACE
IN LATAM
COMPANY PRESENTATION
December 2016
GABRIEL GRUBER
CEO & CO-FOUNDER
gabriel@properati.com
properati.com | chaterix.com

27. APPENDIX

28. Management
ALL OUR TEAM
Tech
Marketing Sales
Content/PR
and Admin

29. OUR OFFICES
ARGENTINA (HQ)
Castillo 1366, Palermo, Buenos Aires
argentina@properati.com.ar
www.properati.com.ar
BRAZIL
Rua Augusta 3000, Jardins, São Paulo
brasil@properati.com.br
www.properati.com.br
MEXICO
Álvaro Obregón 168, Colonia Roma, DF
mexico@properati.com.mx
www.properati.com.mx
CHILE
San Sebastián 2957, Las Condes, Santiago
chile@properati.com.cl
www.properati.cl
BULGARIA (IT)
Krum Popov str No.58, Sofia, Bulgaria
info@chaterix.com
www.chaterix.com

30. PROPERATI
TIMELINE
2012-2017

31. 2012
PROPERATI
LAUNCHED
TEAM
EXPANDS TO 6
EMPLOYESS
BRAZIL ALPHA
VERSION GOES
LIVE; ARGENTINA
HITS 60K LISTING
LANDMARK
ARGENTINA
BETA VERSION
GOES LIVE
SEPMAY OCT NOV JAN
FIRST
PAYING
CUSTOMER
2013
BRAZIL
FULL SITE
LAUNCHES
FEB
SEED ROUND:
$200 K A $1M
VALUATION
MAY JUN
BRAZIL HITS
100K LISTING
LANDMARK
MOBILE APP
LAUNCHES:
OPERATIONS
CONSOLIDATED
2014
MEXICO
WEB VERSION
LAUNCHED
JAN FEB
BRAZIL
OFFICE
OPENED
FIRST
PAYING
REALTOR
BRAZIL
APRDEC
TIMELINE 2012-14

32. 300 K LISTED
PROPERTIES
IN BRAZIL
JUN
$10 K IN
REVENUES
MAY AUG
CHILE WEBSITE
AND LOCAL
OFFICE
LAUNCHED
NOV
$50 K IN
REVENUES
AND 450K
VISITOR
PER MONTH
NOVJUL
20
EMPLOYEES
SEP
SERES A1:
$2M AT $7M
VALUATION
DEC
30
EMPLOYEES
AND 500 K
LISTED
PROPERTIES
IN BRAZIL
COLOMBIA
WEBSITE
LAUNCHED
AND NEW
ANDROID APP
OCT
2015
DECJAN
IOS APP
LAUNCHED
FEB
CHILE FIRST
PAYING
REALTOR
APR
$100 K
REVENUES
SEP
1 M
PROPERTIES
LISTED
SERES A2:
$2M AT $16M
VALUATION
MEXICO
OFFICE
OPENED
2014
TIMELINE 2014-15

33. PROPERATI
CHAT APP
CUSTOMERS
ONLY
APR
NEW APP
IOS & ANDROID
JAN SEP
PRE-RELEASE
CHATERIX
(BETA)
CHATBOT
+ CHAT APP
AUG
NEW
MORTGAGE
CALCULATOR
OCT DEC
2017
JAN FEB MAR
2016
MICROSOFT
AWARD FOR
CHATERIX
+2 M
PROPERTIES
LISTED
OFFICIAL
LAUNCH OF
CHATERIX TO
ALL LATAM
WITH SaaS
MODEL
SELLING
LEADS FOR
MORTGAGES
NEW ROUND
OF FUNDING
TO SCALE
CHATERIX
TIMELINE 2016-

34. ABOUT LATAM

35. 2020 LOOKS GREAT, BUT THE OPPORTUNITY IS TODAY:
Latam per capita consumer expenditure $6.740
(2.25x China, 6.6x India)
LATAM
$4.2 TRILLION
623 Million
CHINA
$4.1 TRILLION
1.393 Million
INDIA
$1.3 TRILLION
1.282 Million
Source: FNBOX

36. BY 2020: Latam will have more smartphone users than
US population
Source: FNBOX
385M
Smartphone
users Latam
323M
US Population

37. HOW WILL 2020 LOOK?: Latam is closing the gap with the
advanced economies
Source: FNBOX
Internet Users
Mobile Internet Users
B2C eCommerce
Retail mCommerce
Share of mCommerce
Account in a financial
institution
331.7 M
231 M
$89.7 B
-
-
51.1%
414.3 M
395.4 M
$366.9 B
-
-
74.7%
113.7 M
84.9 M
$ 35 B
$ 2.5 B
9.7%
68.1%
143.6 M
119.8 M
$ 179.8 B
$ 30.2 B
36.8%
83%
259.3 M
185.7 M
$492.1 B
$76.4 B
22%
93.6%
289.9 M
234.9 M
$ 811.7 B
$ 157.9 B
29%
96.6%
286 M
223.5 M
$ 382.7 B
-
-
94.8%
312.4 M
297.1 M
$ 567.8 B
-
-
97.8%
2015 2020 2015 2020 2015 2020 2015 2020
EU
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LATAM BRAZIL US