This document discusses various propaganda techniques used to influence opinions and behavior. It begins by having students write about a time they convinced someone of something and whether they think they are good at convincing people. It then defines propaganda and persuasion, noting that propaganda generally appeals to emotion over intellect and tries to guide choices. The document identifies several common propaganda techniques including bandwagon, testimonial, loaded words, misuse of statistics, name-calling, plain folks, snob appeal, and transfer. It provides examples of each technique. Students then practice identifying the technique used in various ads. The document concludes with an activity where students work in groups to identify propaganda techniques used in magazines ads and then individually create their own ad using

1. Do Now: In your notebooks….
• Write about a time you convinced
someone to do something or buy
something or believe something? What
was it? How did you convince them? Do
you think you are good at convincing
people?

2. What do all these pictures have in common?

3. Persuasive
Techniques
PROPAGANDA: techniques used to
influence opinions, emotions, attitudes
or behavior.
(Otherwise known as: PROPAGANDA)

5. What is persuasion?
Generally an appeal
to emotion, not
intellect.
An attempt to
change your behavior
It attempts to
“guide your choice”

6. Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!

7. Propaganda Techniques
• Bandwagon Technique
• Testimonial
• Loaded Word
• Misuse of statistics
• Name calling or stereotyping
• Plain Folks
• Snob Appeal
• Transfer

8. Bandwagon
Technique
•Everyone is doing it!
You should too!!!

9. Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.

10. Loaded Word
• Use
“loaded”
words like .
. .
– new
– improved
– best

11. Misuse of Statistics
When the statistics are based on a falsehood.

12. Name Calling or stereotyping

 Smears or damages an
Smears or damages an
opponent
opponent

 Often used by politicians
Often used by politicians
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."

13. Snob Appeal
•aims to flatter
•Makes insinuation
that this product is
better than others.
•“avant garde”
ahead of the times.
The ultimate driving machine
Lexus sports car

14. Plain Folks
• Makes the leaders look like
Plain folks (mom and pop
style).
- a convincing method to
show they are just
common people.
- Opposite of snob appeal

15. Transfer
-Feelings (good or bad)
are transferred to something else.
Transfer tries to make you view
something in the same way as
they view something else.
In the Kerry vs. Bush campaign, an
internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.

16. PRACTICE:
What type of propaganda technique is used in the
following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
B. Loaded word

17. Rules of the Game:
1.) You must arrange your desk in a
“U” formation.
2.) You must pass the board each
time. Everyone is participating!!
3.) You may use the letters, instead of
writing out the words.
4.) You can not YELL out!

18. What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial

19. C. Testimonial

20. Loaded Word

21. What type of propaganda technique
is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
D. Name Calling

22. What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
A. Bandwagon

23. What type of propaganda technique is used in
the following ad?
C. Testimonial
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

24. What type of propaganda technique is used in
the following ad?
Loaded Word
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer

25. What type of propaganda technique is used in
the following ad?
Loaded Word
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer

26. What type of propaganda technique is used in
the following ad?
Bandwagon
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

27. What type of propaganda is this?
• Misuse of Statistics
95% of
homework
assigned is
busy work
and is not
beneficial
to the
student!
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer

28. What type of propaganda technique is used in
the following ad?
• Snob Appeal
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

29. What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
Testimonial

30. What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
D. Name -Calling

31. What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
F. Snob appeal

32. What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
B. Loaded Words

33. Get in Groups
A) Jenna, Brehanna, Julien, Josie, Baileigh
B) Tanner, Jessica, Sarah, Travis
C) Anthony, Paige, Abby, Taylor, Brad
D) Dalton, Brinley, Talia, Destini
E) Kasey, Lauren, Peyton, Jacob

34. In your groups:
Have your leader come and choose:
-3-4 magazines &
-8 post-it notes.
- Identify 7 out of the 8 propaganda
techniques. Label them on your post-
it and stick them on the
advertisement.
You will share them!

35. Choose a type of persuasive device.
Come up with an advertisement. You must use
color!
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words
On the back, explain which type of
propaganda it is and why.
Individual assignment: Due Monday