This document discusses different types of digital marketing including web marketing, email marketing, and social web marketing. It defines web marketing as the general promotion of products or services over the Internet using traditional marketing techniques adapted for online use. Email marketing is sending commercial messages to groups using email to build loyalty and awareness. Social web marketing utilizes social networking sites as a marketing tool to build brand awareness among a large audience in a cost-effective manner, though it requires time. Examples given are using networks, bookmarking, news, and media sharing sites for promotional purposes. Advantages and disadvantages of each method are outlined.

1. INSTITUTE OF TECHNOLOGY AND
SCIENCE, MOHAN NAGAR,
GHAZIABAD
PRESENTED BY,-
AYAN MAITI,
SK MOSLEM,
AVISEK DAS,
ARPAN ADHIKARY.
PGDM (BATCH - 2013-2015)
SEC. - B
SOCIAL WEB
MARKETING

2. WHAT IS WEB MARKETING?
Web marketing is
defined as the general
promotion of products
or services over the
Internet. Basically, it is a
computer-based version
of traditional marketing
objectives that involve a
product, price,
packaging, promotion

3. EMAIL MARKETING
Email marketing is directly marketing
a commercial message to a group of
people using email. It usually
involves using email to send ads,
request business, or solicit sales or
donations, and is meant to build
loyalty, trust, or brand awareness.
 Enhancing the relationship of a
merchant with its current or previous
customers, to encourage customer

4. EXAMPLES OF EMAIL MARKETING

5. TYPES OF EMAIL MARKETING
 Transactional emails:-
Transactional emails are usually
triggered based on a customer’s
action with a company. Triggered
transactional messages include
dropped basket messages, purchase
or order confirmation emails and
email receipts.
 Direct emails:-
Direct email involves sending an
email solely to communicate a
promotional message (for example,

6. ADVANTAGES AND DISADVANTAGES OF EMAIL
MARKETING
Advantages:-
 Email's immediacy reduces delays in
communication, allowing businesses to
run more smoothly.
 Email Marketing is significantly
cheaper and faster than traditional mail,
mainly because of high cost and time
required in a traditional mail campaign for
producing the artwork, printing,
addressing and mailing.
Disadvantages:-
A report issued by the email services
company Return Path, as of mid-2008

7. SOCIAL WEB MARKETING
Social Web Marketing (SMM) is a
form of Internet marketing that
utilizes social networking
websites as a marketing tool.
Goal of Social Media
Marketing:-
The goal of SMM is to produce

8. TYPES OF SOCIAL MEDIA MARKETING
1) Social
Networks -
2)
Bookmarking
Sites -
3) Social
News -
4) Media

9. ADVANTAGES AND DISADVANTAGES OF SOCIAL
WEB MARKETING
Advantages:-
 Building brand
awareness,
 Reach a large
audience,
 Cost effective.
Disadvantage
s:-
 Time

10. WHY SOCIAL MEDIA MARKETING?
 Spread the Word.
 Drive Sales.
 Provide Great Customer Service.
 Keep Your Customers Coming
Back

11. EXAMPLES OF SOCIAL WEB MARKETING