Marketing & the Technology Department

531 views

Published on

This is a presentation on how to think about technology in digital marketing agencies. It includes a brief history, how to think about the processes for getting work done and what the technology group should look like within a digital agency.

Please contact me for more information or the much more detailed presenter notes.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
531
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
20
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Marketing & the Technology Department

  1. 1. peanut butter and celery? Marketing and Technology?
  2. 2. Technology Enables Communication $$$ moving to interactive
  3. 3. Technology in Marketing All need to be managed together creative technologist, seo, analytics, planning, advertising, social media, search, rss, mobile, api, sms, automation, cross-channel management, email, communities
  4. 4. Technology Group (we have a mission)
  5. 5. Where We Were Where we are Where We Will Be Work In Progress
  6. 6. Approaches & Processes Strategy Creative Production
  7. 7. Receive Client Brief Begin technology environment survey Setup pre- production toolset Research Possible Solutions Document all corporate / technological constraints Create Strategic Proposal Discover
  8. 8. Receive Creative Brief Define tech needed What does the product need to do? What qualities does it have? Define Requirements What tech must it use? Create Project Plan Define
  9. 9. IA / UX / UI Design Sitemap Wireframes Prototype Bare Bones Proof of Concept Functional Specification Technical, non- technical and functional Design
  10. 10. Pre- Production Setup Environment Wireframes Build Test QA Usability Launch Final QA Handoff Develop
  11. 11. Maintain & Update Who is responsible? Analyze & Measure Support Post-mortem Deploy
  12. 12. Short Term Goals 60% Production
  13. 13. Short Term Goals Knowledge Base Define Best Practices Aggregate current assets Document processes
  14. 14. medium term goals 30% Creative
  15. 15. longer term goals 10% Lead
  16. 16. •  why marketing •  [1] http://businesstechnologyanalyst.com/2009/12/the-five-core-values-of-social-media-technology-for-business/ •  [2] https://www.bcgperspectives.com/content/articles/marketing_media_entertainment_cmos_imperative/ •  https://www.bcgperspectives.com/content/articles/cmos_dilemma/ •  http://techmarketingpeitho.com/tag/cmo/ •  http://www.marketingvox.com/study-cmos-must-evolve-to-meet-new-marketing-challenges-041987/ •  http://www.clickz.com/clickz/column/1745852/future-advertising-technology-transforming-consumer-engagement •  http://www.deloitte.com/view/en_US/us/Services/consulting/all-offerings/hot-topics/tech-trends/index.htm •  http://www.guardian.co.uk/media/2010/nov/15/advertising-social-networking-digital-technology •  http://www.buzzle.com/articles/why-is-communication-important.html •  tech enables communication •  [3] http://www.chiefmartec.com/2010/09/technology-is-just-a-tool-but-are-you-skilled-with-it.html •  [4] http://adage.com/cmostrategy/article?article_id=146175 •  [5] http://www.twistimage.com/blog/archives/the-time-is-ripe-for-a-chief-marketing-technologist/ Credits and References
  17. 17. •  [6] http://www.thisisbigfish.com/technology/who-is-your-chief-marketing-technologist/ •  [7] http://www.chiefmartec.com/2010/02/creative-technology-marketing-technology.html •  http://chiefmarketer.com/technology/1004-digital-technology-integration/ •  http://www.chiefmartec.com/2010/04/rise-of-the-marketing-technologist.html •  http://www.informationweek.com/news/global-cio/interviews/showArticle.jhtml?articleID=228000079 •  http://www.chiefmartec.com/2010/10/align-or-redefine-the-cmo-and-cio.html •  http://www.chiefmartec.com/2009/02/creative-technologists-in-brand-advertising.html •  http://www.massogroup.com/cms/content/view/6191/109/lang,vn/ •  http://www.markitek.com/articles/marrying.htm •  http://www.markitek.com/articles/marrying2.htm •  http://en.wikipedia.org/wiki/Digital_marketing •  http://www.webstyleguide.com/wsg3/index.html •  presentation •  http://www.slideshare.net/jessedee/steal-this-presentation-5038209 •  http://www.slideshare.net/jessedee/you-suck-at-powerpoint •  http://ficod.deviantart.com/art/telegrafico-65509498 Credits and References

×