This marketing plan summarizes Lifepad's tablet PC launch in China. It positions Lifepad as a business assistant for successful Chinese businesspeople between ages 25-40. The plan outlines Lifepad's product features, a price of 31,400 peso that is higher than iPad due to additional built-in features, and a promotion strategy including launch at an electronics trade fair to target the niche market of high-end Chinese business users. Lifepad will compete against iPad and laptops by emphasizing its strong features, quality, and suitability for Chinese business needs.

1. 1
Marketing Plan for Tablet PC
REN WEI
October 2010

2. PTM and Positioning
1. LifePad will become your business
assistant
2. Who need more professional PC.
3. Can choose ipad, laptop, etc.
4. Gap is China's largest
telecommunications company launched
the brand in China.
5. The market size is all chinese business
man

3. Marketing Mix & Strategy
6. 3G Tablet PC——LifePad
7. 31,400 peso
8. Uses TV, Internet and Electronics
Fair
9. China (mainland, hongkong and
macao)
10. Uses a niche approach to win

4. 4
Positioning to the
Primary Target Market

5. 1.Lifepad primary target
market (PTM) are the
successful business man
 Demographics (25-40, M/F, hi-top
manager)
 Lifestyle ( middle manager, high
manager)
 Behavior (Store data, business
negotiations, entertainment)

6. 2. My PTM’s NWE
Business man need
To belong (social), Self-development
Business man choose Lifepad over other tablet PC
because of ….
Function, built-in, quality, Supplier reputation,
Business man expect his when they use Lifepad
Powerful and practical features, both beautiful and
convenient

7. 3. Lifepad has many Potential
competitors
 Direct: iPad, ideapad
 Indirect: laptop, 3G telephone, Desktop
PCs
 Variables: sex, Price, packaging, specific use,
convenience of use, availability, brand

8. 4.lifepad positon at high
manager 30-35 yrs
Position/
Age
Matrix
24-30yrs 30-35 yrs 35-40yrs
up
officer
Middle
manager
High
manager
lifepad
ipad
Position vs. Age Matrix

9. 5. Lifepad positions strongly
in chinese market opportunity
Lifepad is made in china
 More features and high built-in equipment
 Increase to the senior managers
 More suitable for Chinese people to use
Add more
 Special Chinese software.

10. 10
The Marketing Mix Strategy

11. 6. Product Description
 By Android Eclair 2.1 operating system, with
7-inch (800 * 600), LED backlight resistive
touch, a collection of OFFICE editing software
stocks traders, e-books, GPS navigation and
other applications, support handwriting input,
handwriting recognition, the Home Tianyi 3G
and WiFi wireless Internet access module, to
provide USB, Bluetooth Tablet PC

12. 7. Price
Lifepad ipad
1. P31,400
2. High set-in built
1. P
2. Less set-in built

13. 8a. Promo
First show at professional e-trade fair

14. 8b. Competitor promo
lang lang (famous Pianist)playing flight
of the bumblebee...on an iPad
http://www.apple.com.cn/

15. 9. Close-up is a niche leader
China's largest telecommunications
company introduced the tablet
forPCshigh-end business people , high-
quality, high-tech, portable commercial
assistant..

16. 16
Marketing Plan for Tablet PC
REN WEI
October 2010