2. STEP 1
Create a customer profile that outlines demographic and psychographic
information about the target market I want to reach. At minimum, my
customer profile should include information such as gender, age,
occupation, education level, marital status, hobbies and interest.

3. STEP 2
Determine where my target audience get their information from when
they're ready to buy products or services. For example; television
commercials, friends and family, social networks, magazines, blogs,
forums or consumer review websites.

4. STEP 3
Pay attention to what types of advertising my target audience uses to
attract my target market, as it may give me an indication of how and
where I should advertise my thriller film and what you should avoid.

5. STEP 4
Stay within my marketing budget when I begin to make plans to advertise to
my target audience.

6. STEP 5
Measure the results of any advertising campaign I use to attract my target
market. This will help me determine which efforts are successful and
worth repeating .