To analyze the promotional activities of the finished jade products businesses, this study mainly emphasizes on value chain of the finished jade products of the selected businesses in upper Myanmar. Then, their internal and internal advantages and disadvantages and current promotional activities are studied.
Marketing Research Report Proposal [Elegant (VI)]Md. Abdur Rakib
Marketing Research Report Proposal on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”.
It is prepared by Elegant (VI) group
Marketing Research Report Proposal [Elegant (VI)]Md. Abdur Rakib
Marketing Research Report Proposal on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”.
It is prepared by Elegant (VI) group
Business analysis and strategy recommendation of jucCharlie Chen
In this case study and strategy recommendation document the author use the knowledge and methodologies learned in the managerial marketing course of (EMBA) to analyze the position dilemma that Just Us! Cafes (JUC) is facing and help the management team of the organization addressing some of its burning issues. By leveraging analytical tools and framework learnt from the course the author able to produce a competitive, sustainable strategy for the business.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept – philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Study on Store Environment and Merchandising Mix at Big BazaarProjects Kart
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Impact of Advertisement on consumers of confectionery products with special r...Priyansh Kesarwani
Impact of Advertisement on consumers of confectionery products with special reference to Cadbury
Confectionery means sweet, and confectionery products are sweet food products. Products like biscuits, chocolates, wafers, noodles, sauces, health drinks, etc are confectionery products. Confectionery products are very much advertised so as to make customers know about it. Chocolate is a confectionery product (sweet food) which mostly every age group people prefers whether we talk about children, teenagers, adults or even old people, everyone likes chocolates. “It is basically a sweet that is made of the mass of cocoa beans and cocoa butter obtained by processing roasted cocoa beans and powdered sugar.” Advertisement of confectionery product like chocolates is very effective among the consumers. People get very much influenced by the Ads.
Advertisement plays an important role in the marketing of the products. Indian chocolate market is almost totally depended on purchases of kids. In recent times, the chocolate majors, Cadburys and Nestle took major initiatives to bring in grown-ups into this market. While Cadbury is trying to sell indulgence to adults, Kit Kat is selling ‘ritualistic’ break to teenagers/ young adults. This is reflected in the changing advertising patterns across different channels
An effective study on promotional activities of nandini milkProjects Kart
An effective study on promotional activities of nandini milk. This project is more about sales promotion activities in rural areas. Visit for http://www.projectskart.com/p/contact-us.html more information.
0301028 study of promotional activities at choithram llcSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.
Generic Pharma 2.0 Masters of Business Development & MarketingGeneric Pharma 2.0
Introduction to Generic Pharma 2.0
- Business Development Toolkit
- Portfolio Consulting
- Digital Marketing
- Lead Generation & Conversion
- Design & Creative
Assignment help for Individuals in Society , visit: https://academiapapers.net/, thousands of academic assignments, essays and homeworks has been published there, So don't miss those.
Business analysis and strategy recommendation of jucCharlie Chen
In this case study and strategy recommendation document the author use the knowledge and methodologies learned in the managerial marketing course of (EMBA) to analyze the position dilemma that Just Us! Cafes (JUC) is facing and help the management team of the organization addressing some of its burning issues. By leveraging analytical tools and framework learnt from the course the author able to produce a competitive, sustainable strategy for the business.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept – philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Study on Store Environment and Merchandising Mix at Big BazaarProjects Kart
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Impact of Advertisement on consumers of confectionery products with special r...Priyansh Kesarwani
Impact of Advertisement on consumers of confectionery products with special reference to Cadbury
Confectionery means sweet, and confectionery products are sweet food products. Products like biscuits, chocolates, wafers, noodles, sauces, health drinks, etc are confectionery products. Confectionery products are very much advertised so as to make customers know about it. Chocolate is a confectionery product (sweet food) which mostly every age group people prefers whether we talk about children, teenagers, adults or even old people, everyone likes chocolates. “It is basically a sweet that is made of the mass of cocoa beans and cocoa butter obtained by processing roasted cocoa beans and powdered sugar.” Advertisement of confectionery product like chocolates is very effective among the consumers. People get very much influenced by the Ads.
Advertisement plays an important role in the marketing of the products. Indian chocolate market is almost totally depended on purchases of kids. In recent times, the chocolate majors, Cadburys and Nestle took major initiatives to bring in grown-ups into this market. While Cadbury is trying to sell indulgence to adults, Kit Kat is selling ‘ritualistic’ break to teenagers/ young adults. This is reflected in the changing advertising patterns across different channels
An effective study on promotional activities of nandini milkProjects Kart
An effective study on promotional activities of nandini milk. This project is more about sales promotion activities in rural areas. Visit for http://www.projectskart.com/p/contact-us.html more information.
0301028 study of promotional activities at choithram llcSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.
Generic Pharma 2.0 Masters of Business Development & MarketingGeneric Pharma 2.0
Introduction to Generic Pharma 2.0
- Business Development Toolkit
- Portfolio Consulting
- Digital Marketing
- Lead Generation & Conversion
- Design & Creative
Assignment help for Individuals in Society , visit: https://academiapapers.net/, thousands of academic assignments, essays and homeworks has been published there, So don't miss those.
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Baby Diapers Market Forecast to 2028 - COVID-19 Impact and Global AnalysisPranjali Chandekar
The baby diapers market has witnessed significant growth due to rising awareness regarding child health. Increasing working women population, and advent of high-quality & biodegradable products provides huge market opportunities for the players operating in the baby diapers market.
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...Escalate Solutions
This post features slides recently presented during Escalate Solutions CEO Kimberly Arnold’s guest lecture at the Entrepreneurial Marketing course at the CU Business School Jake Jabs Center for Entrepreneurship. The two hour discussion focused on the structures and phases of strategic planning with a particular focus on how the process is modified specific to entrepreneurial environments.
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
SWOTT AnalysisDevon Davis, Jasmine Richardson, Lisa Ne.docxssuserf9c51d
SWOTT Analysis
Devon Davis, Jasmine Richardson, Lisa Neathery,
Shemeko Hopkins and Thomas Brantley
BUS/475
December 4, 2017
Dr. Richard Taylor
1
5
Table of Contents
Introduction 3
SWOTT Table 4
Forces/Trends 5
Internal Strengths 5
Internal Weaknesses 5
External Opportunities 5
External Threats 5
External Trends 5
Adapting to Change 8
Supply Chain 6
Potential Issues/Opportunities 7
Conclusion 7
References 9
SWOTT Analysis
Before a company develops strategies, they must take time to assess the positive and negative factors which impact their future. The SWOTT analysis provides a method to consider the internal forces: strengths and weaknesses; and then the external forces: opportunities, threats, and trends. Internal and external audits identify the specific forces the business faces. The SWOTT table segments these forces into positive, negative, and trend buckets. The company may directly impact or influence some factors if the business adapts to change. Although many external forces are out of reach, the supply chain can be a source of significant opportunities and threats which are actionable. Once compiled, the SWOTT analysis provides a synthesized view of the organizational challenges. This framework guides decisions on which issues to mitigate and which opportunities to pursue for a competitive advantage (David & David, 2017). As an example of the process, Sony Corporation is a large organization facing many forces as shown here through a SWOTT analysis.
SWOTT Table
Internal
STRENGHTS
WEAKNESSES
Strategy
To inspire and fulfill curiosity.
Product Pricing, Products are expensive
Structures
Strong marketing analysis and experience and maintains its social networking.
Processes & Systems
The production quality is reliable.
Resources
Uses information technology to grow.
Vulnerability of databases and networks
Goals
Create new and unique cultures and experiences.
Strategic Capabilities
Strong ability to add value to their products.
Culture
Strong Positioning in Emerging Economies.
Technologies
Projected growth in the Consumer Electronics Market.
The lack of dominant mobile devices is a major weakness in Sony’s business.
Innovations
Strong customer demand for products that are innovative.
Imitability of some products
Intellectual Property
Own distribution companies, and they can manage publishing matters.
Leadership
Substantial brand identity.
External
OPPORTUNITY
THREAT
TRENDS
Legal & Regulatory
Suppliers fail to comply
Global
Foreign trade policies; political unrest
Economic
Maximize best cost country supplier sourcing; favorable foreign currency exchange;
Unfavorable foreign currency exchange
Technological
Access to supplier technical resources;
Innovation
Leverage supplier innovation
Social
Supplier social violations
Environmental
Supplier green initiatives
Supplier environmental violations
Competitive Analysis
Forces/Trends
Internal Strengths
Son ...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
3. Myanmar, endowment of high quality jade;
Jade found in; Hpakant, Khamti and Moenyin area.;
Jade bought by; Chinese producers and they create finished
products in their country,
Jade export of mainly compose;
raw jadeite, especially Imperial Jade,
together with a handful of finished products,
Myanma Jade production exports;(current situation)
raw jade has increased ,
finished jade products are still low.
Introduction
4. Promoting this industry can make several benefits for
Myanmar Economy ;
added value to the producers,
employment and opportunities for the local people,
This research tends to; implement the promotion strategy and
recommend better and more effective approaches,
study the value chain of Myanmar’s finished jade
products,
investigate the existing promotional strategies ,
find out the strengths, weaknesses, opportunities and
threats.
search future potentials and benefits,
5. Concepts of Promotion
promotional strategies ; Every business organization needs
to use appropriate these to sell their goods,
are indispensable to express potential customers the ideas,
opinions and benefits of the business’s products and services
clearly and understand them easily.
are to build awareness, to create interest, to provide
information and to stimulate demand.
Well-designed promotional strategies; ensure long-term
success, bring in more customers and ensure profitability for
businesses (Reseller Club,2017).
Promotional activities;
main types are advertising, direct marketing, personal
selling, public relations, sponsorship, Point-of-sale (POS),
sales promotion, exhibition and packaging.
REVIEW OF LITERATURE
6. Benefits of Promotion ;
helps in creating brand awareness through the utilization of
various types of media,
maximizes customers’ utility from shopping, convenience,
efficiency, fun and pleasure,(Griffin et. Al. 1994)
REVIEW OF LITERATURE
7. SWOT Analysis; (by the USDA ,2008)
is used to explore the current internal and external
advantages and disadvantages ,
can help gaining insights into the past and think of possible
solutions to existing or potential problems,
To assess firm’s internal factors (firm’s strengths and weak-
nesses),
To access to physical inputs, human resources, natural
resources and needed finance are taking into account,
for evaluating the external factors , demographic situation,
and relationship with others,
To consider trends and changes in market,
RESEARCH DESIGN
8. To analyze the promotional activities;
mainly emphasizes on value chain of the finished jade
products ,
internal and internal advantages and disadvantages,
current promotional activities are studied,
Value Chain Analysis ; (VC Michael Porter outlined )
is regarded as internal processes of a firm to design, produce,
promote, deliver, and support its products,
is useful to improve efficiencies and help meeting the needs of
customers effectively,
Value Chain Mapping;
shows the role and situation of targeted actors in the chain
and networks.
shows the best practices for the finished jade products firms
can be identified and implemented.
is used rather than value chain analysis in this study,
RESEARCH DESIGN
9. Analysis on Promotional Strategies ; to enhance business growth;
different organizations use different promotional strategies.
main types are push strategy and pull strategy.
push promotional strategy :
to create customer demand for a particular product,
are demand-driven and are designed to sell the product to
resellers ,
to induce the resellers to provide shelf space to the product
and to advertise it.
main promotional activities are discounts, free trials, quality
guarantees and other persuasive means (chron.com, 2017).
RESEARCH DESIGN
10. Pull promotional strategies:
is a customer led promotional strategy, (example is the use of
advertising for cosmetics on television shows to persuade
ladies to buy);
aims to persuade consumers to purchase and request more
through advertising on mass media promotion, sales
promotions and discounts, word of mouth referrals,
customer relationship management,
needs large amount of spending on advertising and
promotional activities to build up consumer demand for a
product,
activities are sales promotions, discounts offering and
advertising on social media,
RESEARCH DESIGN
12. Results ; are shown by value chain mapping, SWOT analysis and
analysis on promotional activities,
The empirical studies on Background Information;
Empirical studies; 8 finished Jade producing businesses in
Sagaing Region.
Interview; 8 responsible personnel from 8 firms, (the socio
demographic information (sex. age, work experiences),
Questionnaire ; 10 questions, (year of business establishment,
number of workers, number of skilled workers, main source
of workers, source of revenue, stages of producing finished
Jade Products, types of products produced by each business,
major buyers and flows of selling products. )
RESULTS AND ANALYSIS
13. S8ource: Interview by Author (2017)
Table 4.2Business Information about the Finished Jade Production Firms
14. Table 4. 4 Push Promotion Strategies Used by Selected Businesses
Source: Survey (2017)
15. Table 4.5 Pull Promotion Strategies Used by Selected Businesses
Source: Survey (2017)
22. SWOT analysis(Internal Factors )
Strengths
Have long term experience in producing and fabricating,
Able to produce traditional and innovative products ,
Able to produce highly demanded designs ,
Can provide jobs and income for local youths with least
costs,
Weaknesses
Low level of foreign market penetration ,
Poor knowledge and information about local and
external markets ,
Unable to buy modern equipments ,
Exploited by middle men,(brokers, wholesalers, retailers)
Internal and External Challenges and Opportunities
23. SWIT analysis (External factors)
Opportunities
New jewellery showrooms are opening up,
Expanding new tourism sites and open up of souvenir shops,
Rising number of tourists from rest of the world ,
Increasing value and demand for finished jade products,
Increasing income level,
Booming online shops in social media,
Threats
Growth of raw jade exports to other countries, (China ),
Declining access to good quality raw jade ,
Difficulties in business expansion,
Hard to find new generations artisans or trainees,
Government regulations ,
Barriers to transport raw jade,
Internal and External Challenges and Opportunities
24. Results from empirical studies; The business information can
be observed by interviewing and questionnaires;
main products produced by producers are Sculpture, bangle,
beads and jade slides for jewelleries,
some businesses also produce small accessories,
the demand for bangles and sculptures from China is the
largest,
Results from the SWOT analysis,
can be drawn to create options for the finished jade
fabricating businesses ,
Need to operate well in domestic and foreign markets,
potential approaches can be found out ,
to resolve the challenges and weaknesses as well as enhancing
strengths and appropriate use of opportunities,
RESULTS AND ANALYSIS
25. Results from analysis on Push and Pull strategies:
firms rarely use advertisements in newspapers, radio, TV (all
8 firms) and billboards (6 firms)
as well as PR activities(all 8 firms) and customer relationship
management (6 firms).
RESULTS AND ANALYSIS
26. Based on the empirical studies,
all firms are small in size, family businesses.
employees less than 30 numbers,
owners are middle aged male ,having long term experiences
having low level of education,
main products are sculpture, bangle, beads and jade slides
for jewelleries and accessories.
majority are sculptures and bangles
Based on the interviews,
all firms combine push and pull strategies of promotion,
main push strategies; mostly used are quality guarantee,
trade fair, emporium and POS.
main pull strategy; word of mouth and social media for
domestic market.
low level of knowledge to use modern promotional
strategies.
CONCLUSION
27. Based on the factors from analysis
have ability to produce traditional and innovative products
and highly demanded designs.
have weaknesses of low ability to penetrate foreign market,
poor knowledge and information about expanding new local
and external markets,
new jewellery showrooms and souvenir shops are opening up
rising number of tourists from rest of the world,
valuing more on finished jade products accessories,
jewelleries and consumer products by local people,
increasing income level of people, expansion of online shops
and social media.
threats faced by the firms are growth of raw jade exports to
China,
CONCLUSION
28. low potential artisans or trainees,
strict rules and regulations of government,
barriers to transport raw jade from sources to production
firms.
CONCLUSION
29. To resolve low negotiation and bargaining power among firms in
dealing with wholesalers, retailers and foreign buyers, jade
fabrication clusters are needed to organize,
To improve connections with backward (raw jade suppliers ) and
forward linkages ( brokers, wholesalers, retailers and end users)
To use effectively social media ( posting by various languages),
To perform technical assistances, trainings and encouragement of
small firms ,
To relax regulations and subsidize local businesses ,
To integrate these approaches can reduce low bargaining power
among firms,
To enhance competitiveness in the future together with effective
promotional strategies,
SUGGESTIONS