A ppt on marketing research company in INDIA RNB and worldwide MACROMILL.

1. JAMMU UNIVERSITY
DEPARTMENT – COMMERCE
NAME – BHARAT DEV SINGH BILLORIA
COURSE – PGDMSM
ROLL NO. - 4

2. MARKETING RESEARCH
COMPANIES
1. RNB RESEARCH
2. MACROMILL RESEARCH

3. RNB RESEARCH

4. RNB Research is a global market
research company.
 Type - Private
 Headquatered – NEW DELHI
 Key People – MR. P KUMAR
 Website – rnbresearch.com
 RNB Research operates through its own
offices in 15 cities across 10 countries -
China, Egypt, India, Kenya, Philippines, Russia, South
Africa,Thailand &Vietnam.

5. RNB Research specializes in qualitative and quantitative custom market
research.It has experience in most major sectors, particularly consumer
products, media, retail, financial services, food and beverages,
technology, telecommunications and internet research.
RNB Research is a member of the American Marketing
Association (AMA), Marketing Research Association(MRA),Council of
American Survey Research Organizations(CASRO)

6. Services Offered
 RNB Fieldwork – Quantitative and Qualitative
Research
 RNB Online Panels
 RNB Mystery Shopper’s
 RNB Desk Research
 RNB Report Preparation
 RNBTranslations Services
 RNBTranscription Services

7. RNB FIELD WORK
 QUANTITATIVE FIELDWORK - RNB Research has
considerable experience quantitative field work and in doing
multi-country studies and is dedicated to providing clients
with the highest level of service and support.They offer all
kinds of quantitative field work services.
 QUALITATIVE FIELDWORK - Like ethnography(the
scientific description of peoples and cultures with their
customs and habits), in depth interview, executive
interview, recruiting high technology respondents etc.

8. RNB ONLINE PANELS - RNB Panels is Asia's leading online panel provider.Their
panelists are highly profiled, spread all across the world and are willing to take
surveys on a wide variety of topics. Panels allow us to pull balanced, representative
samples because they have geographic and demographic data on each member.
RNB MYSTERY SHOPPER’S - RNB Research has over 55,000 shopper's across Asia,
Africa, Middle East ready to help businesses , better serve their customers.
Their shoppers include both "Professional Evaluator" as well "Regular Customer".
Every shopper is rated on the report they submit.

9. RNB DESK RESEARCH - Desk Research involves gathering of data that
already exists inexpensively from a larger pool of Resources.
RNB Research uses a 5 step disciplined approach towards our Desk Research.
Plan - Desk research is a planned approach.There is an objective and a end
result which needs to be linked at each step to achieve the desired results.
Timetable -With millions of available sources to choose from a researcher
may get bombarded with a lot of information that may not be required.The
plan needs to be finalized with the required timetable with milestones.
Record andValidate - Every bit of information collected needs to be
recorded, evaluated and validated.This is the most important step ensuring
credibility of the data collected and ensures the research is on track.
Integrate - All the information needs to be arranged and integrated to
logically link topics together to ensure the research objective is met as per the
plan document.
Present -The data needs to be presented in a format that is visually appealing
to the end reader. Fonts, Content placement, Reading styles,Colors etc need
special attention and confirmation before submission

10. RNB REPORT PREPARATION - RNB Research offers full range of
dataTabulation, Data Analysis & Report writing Services.
RNBTRANSLATION SERVICES – Translate languages ( African,
Asian, European and Indian.
RNBTRANSCRIPTION SERVICES - RNB Research has been providing
high quality transcription services(is a service which converts speech into
written text document) to a variety of Market research organizations
since 2000.

11. INDUSTRY FOCUS
 RETAIL RESEARCH
 AUTOMOTIVE RESEARCH
 FOOD &BEVERAGE RESEARCH
 TEXTILE &GARMENTS RESEARCH
 CONSUMER PRODUCTS RESEARCH
 BANKS &FINANCIAL INSTITUTIONS RESEARCH
 TELECOMMUNICATION &INTERNET
RESEARCH
 PHARMACEUTICALS & HEALTHCARE
RESEARCH

12. ANALYSIS TOOLS
 RNB MOBISAM - RNB MobiSam is a cost
effective analysis tool developed by RNB
Research. RNB Research forecasts 5 Billion
mobile telephones by 2012 & hence a need for a
tool which can be used to collect survey data
directly from the mobile respondents rather
than using the traditional methods of data
collection.

13. MACROMILL

14. HEADQUARTERS – TOKYO & ROTTERDAM
FOUNDATION – JANUARY 31, 2000
FOUNDER – TETSUYA SUGIMOTO
NUMBER OF EMPLOYEES – 1,890(as of jun 30, 2017)
AREA OF BUSINESS –
• MARKETING RESEARCH
• DIGITAL MARKETING RESEARCH
• GLOBAL RESEARCH
• DATABASE RESEARCH

15. Macromill Group is a rapidly-growing global market research
and digital marketing solutions provider.They bring together the
collective power of their specialist companies to provide
innovative data and insights that drive clients’ smarter decisions.
Their industry-leading digital research solutions deliver rapid and
cost-effective solutions to the challenges businesses face today.
They are headquartered inTokyo and Rotterdam with over 34
offices in 13 countries like America, Europe andAsia. Macromill
serves more than 3,800 brands and agencies in more than 90
countries with over 1,700 experts worldwide

16. SOLUTIONS FOR MARKETING
CHALLENGES
 Advertising & Brand – insights for Brand
Performance, Creative Development and
Media Effectiveness.
 Product Innovation – insights for Market
Exploration, Product Development and Sales
Activation.
 CustomerValues – insights for Customer
Acquisition, Experience,Value Management
and Retention

17. INNOVATIVE MARKETING SERVICES
 Marketing Research - Extensive research services
capable of various needs, including quantitative and
qualitative.
 Digital Marketing Research - The next generation
research - Effectiveness measurement of Digital
marketing.
 Global Research - High quality oversea surveys in
over 78 countries in Europe, Asia, Middle East and
others.
 Database Research - Provides valuable information
and facts on purchase behavior, consumer life style.

18. GROUP COMPANIES
 Dentsu Macromill Insight - joint venture with
Dentsu. Over 3,000 projects per year. Professionals
on insight excavation who are well acquainted with
consumers and life style. Provides the optimized
survey methodology depending on the marketing
challenge.
 M-CUBE - Manages/builds Macromill’s 30,000
purchase panels/purchase data base. Specializes in
consumer’s purchase behavior and provides
purchase awareness data, analytic report.

19.  M- PROMO - Provides sampling, promotions and
communication planning with highly accurate
targeting. Owns over 10 million members through
alliance. “Create fans. Nurture fans.”
 Macromill Carenet - A joint venture with Carenet.
Specializes on medical field, a combination of
Macromill’s survey knows how Carenet rich’s its
medical expertise and talents.
 Macromill Embrain - Macromill’s subsidiary and the
biggest online survey provider in Korea(Seoul). A
comprehensive survey company with over 50
researchers with the biggest panel of over 1 million
panels. Strong in oversea and sociological surveys.

20.  MetrixLab - MetrixLab provides consumer insights
that drive smarter business decisions.Their
solutions enable their clients to succeed at product
innovation, brand engagement and customer value
in over 90 countries.
 Oxyme - Oxyme reveals what consumers really
think based on analytics of unbiased online
conversations, derive mind-changing insights and
help you define your next move.
 Precision Sample - Precision Sample owns and
operates proprietary online, mobile, and social
panels exceeding 8,000,000 in 20 countries across
North America, South America, and Europe.