The document outlines the structure and methodology of a digital creation and production project from 2012. It discusses three main pillars: design thinking, data love, and gamification. Design thinking is presented as the framework and creative process, involving empathizing with users, collaborating with partners, and experimenting with prototypes.

1. PROJETO
de
Criação e
P rod ução
DIGITAL
2012/2
Tuesday, August 21, 2012

2. ?
? cristina.lima@pucrs.br
taisekodama@gmail.com
@mymonkey
Tuesday, August 21, 2012

3. PROJETO
de
Criação e
Pr odução
DIGITAL
2012/2
01.design thinking
02. love dados
03. gamification
Tuesday, August 21, 2012

4. DESIGN
ing
} estrutura
de projeto e
in k
processo
Th
criativo
Tuesday, August 21, 2012

5. LOVE
} curadoria,
infografia e
redes
sociais
Tuesday, August 21, 2012

6. GAMI
interação e
storytelling { FICA
TION
Tuesday, August 21, 2012

7. start
Tuesday, August 21, 2012

8. DESIGN
Th in k ing
Tuesday, August 21, 2012

9. DESIGN
METODOLOGIA
T hink ing INOVAÇÃO
Tuesday, August 21, 2012

10. DESIGN
Th inking
Tuesday, August 21, 2012

11. DESIGN
PILARES Th inking
empatia colaboração experimentação
Tuesday, August 21, 2012

12. DESIGN
Th inking
Tuesday, August 21, 2012

13. 1. DEFINA O DESAFIO
DESIGN
{ 2. PREPARE A PESQUISA
3. OBTENHA A INSPIRAÇÃO
Th inking
4. CONTE HISTÓRIA
{ 5. PROCURE SIGNIFICADO
6. OPORTUNIDADES
{ 7. GERE IDEIAS
8. REFINE IDEIAS
{ 9. CONSTRUA PROTÓTIPOS
10. FEEDBACK
{ 11. AVALIE APRENDIZADOS
12. CONSTRUA EXPERIÊNCIAS
Tuesday, August 21, 2012

14. DESIGN
Th inking
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Tuesday, August 21, 2012

15. Tuesday, August 21, 2012

16. Tuesday, August 21, 2012

17. Tuesday, August 21, 2012

18. ?
?
Tuesday, August 21, 2012

19. F F
MATRIZ
O A
Tuesday, August 21, 2012

20. DESIGN
VISUALIZAÇÃO
T hink ing CONCRETIZAÇÃO
Tuesday, August 21, 2012

21. let’s do it
Tuesday, August 21, 2012