This document discusses emerging trends in business models driven by new technologies and customer behaviors. It identifies five trends: 1. Mobile-first and multichannel models that recognize people access information across multiple devices. 2. Data-driven models where customer data is used to customize experiences and generate new services. 3. Low-budget innovation models that engage customers in co-creating new products and services. 4. Community-funded models where communities support projects through crowdfunding and other collaborative efforts. 5. Localized, low-cost models made possible by low-cost smartphones and standardized products/services.

1. (un)expectedchangesat thinkingabout
BIZ APPS 3.0
Ratko Mutavdžić, PROJEKTURA

2. HOW HARD IS TO DEFINE NEW MODEL?
70 years ago that was really easy...

3. 1 MOBILEFIRST, BROWSER ALWAYSBUSINESSMODEL

4. source: IDC, Gartner, different analysis 2012
THE TIME OF MOBILE DEVICES
FromTOP 10 strategic
technologytrends for 2013:
1. MOBILEdevicesbattles
2. MOBILEapplications
and HTML5
3. PersonalCloud
4. Internetof Things
5. Hybrid IT
Mobile consumptionrate is
the only growing rate (vs.
Internet browsing vs. TV
watching)

5. LOCALIZED LOW COST
market size for mobile applications increased dramaticallyin lastfew years
now, we have smartphonesthat are low cost
suitable for standardized products and serviceswithminimum spec and lower customer
expectations thatcan be locally produced and globallybranded
• THERE ISNO LOCALIZED LOW COST ON APPLICATION SEGMENT
• mobile in socialdevelopmentwillbecome integral partof development
• mobile payment will be widespread
• will be used for healthcare delivery, esp. low income countries
• elections, environment, campaigns...
www.trendwatching.com

6. 2 MULTICHANNELBUSINESSMODEL

7. SIMULTANEOUS SMARTPHONE AND...
It requires certainlevel of
synchronization, which
drives...
FromTOP 10 strategic
technologytrends for 2013:
1. MOBILEdevicesbattles
2. MOBILEapplications
and HTML5
3. PersonalCloud
4. Internetof Things
5. Hybrid IT
Strong impacton IT
infrastructure

8. so, i’am buying... and who is selling?

9. 3YOUR DATA IS OUR DATA BUSINESSMODEL

10. Where is BigData coming from... today
• twitter 12+ TB of tweet data every day
• facebook 25+ TB of logs data every day
• google XX+ TB of search logs every day
• people 2+ bilion people on the web today
• RFID 30 billion RFID tags today
• smart meters 76 million smart meters today
• GPS devices 100+ millions GPS devices per year
• trade 5 mililon trade events per second
• phone cams 4,6 billion cams today
• cameras100+ thousands video feeds from surveillance
Two types of Big Data
• Data in Movements (Streams)
• Data at Rest (Oceans)
New era of computing
NewQuestions
VOLUME: SIZE
SOCIALANALYTICS: What’sthe
socialsentimentof my product?
VELOCITY: SPEED
LIVE DATA FEED: Howdo Ioptimize
my servicesbased onpatternsof
weather,traffic,etc.?
VARIETY: STRUCTURE
ADVANCEDANALYTICS: Howdo I
betterpredictfutureoutcomes?
... so thatis notourordinaryenterpriseenvironment?Well...
NUMBERS

11. YOUR DATA IS OUR DATA
integrating finance world with 2.0 applications and some math models
one-off applicationscouldmerge into platforms
then, platforms are generating new value added services thatare coming from one-off
world into a constant-on experience for a consumer
• looking at applicant’s connectionon facebookand twitter
• key to getthe loan: highly trusted individuals in your socialnetwork
www.trendwatching.com

13. 4LOW BUDGETINNOVATION

14. LOW BUDGET INNOVATION

15. LOW BUDGET INNOVATION
innovation is something that companies cando with their customers
welcometo co-creation world
based oncustomer observationnad customer participation, fmcg companies develop co-
created products that are improved byearly adopters withsample tests
• early adopters as a pivots to larger market using online channels
• specializing customer behaviour on:
• consumptionpatterns
• socialpatterns
• individuallifestyle patterns
• higher newproductsuccessrate with lower budget developmentcost
www.trendwatching.com

17. 5 COMMUNITYFUNDEDBUSINESSMODEL

18. COMMUNITY THING
your have heard aboutthe crowd*** , right?
crowdfunding, coworking, co-creation...
if saving is the new spending, thenselling is the new saving
• the most essentialresource in this modelis intelligence of the community
www.trendwatching.com
think:
patientslikeme
groupon
soundcloud
paywithatweet

20. COMMUNITY FUNDED
your have heard aboutthe crowd*** , right?
crowdfunding, coworking, co-creation...
actual pilotprojectof URBAN COWORKINGCOMMUNITYCENTERS
www.trendwatching.com

21. info
just a few words aboutme
so, if we all nod our heads... we can continue...
• Ratko Mutavdzic is founder of PROJEKTURA, consulting companythat work
with new and emerging technologies and introduce them to the corporate and
enterprise environments. Prior to this one, he spent15 years Microsoft, starting
in a consulting practice and then leading severaldifferentsales and technology
teams.
• He is the author of number of published papers ondifferentaspects of the
technology, successfulblogs onnew technologies and projectmanagement,
and active contributor in a number of socialnetworks exploring the use and
advance of new ways to connect and share innovationand invention.
• He frequently speaks onconferences, meetings, workshops, coffee shopsand
generallyat everyplace where people like to explore, challenge, investigate,
think and innovate.
• Keywords: change, project, program, portfolio,innovation, startup
note: more contact info on a last slide

22. more info ...
if you feellike you want to know more or just for fun
ratko.mutavdzic@projektura.org
dont bite, dont yell at you at all, so please, add me to your ... think network. tnx.
• WWW www.projektura.org
• FBOOK www.facebook.com/projektura
• TWEET www.twitter.com/projektura
• EMAIL info@projektura.org
• but if it is really, really, really urgent and you really need to connect to people at
projektura ...
• SKYPE projektura