Samsung was founded in 1938 and is now the largest information technology company. It spends $14 billion annually on marketing its products. The document discusses Samsung's advertising strategies for smartphones and QLED TVs, which include strategic sponsorships, digital and traditional media, celebrity endorsements, and competitive pricing. The strategies target different segments like 18-30 year olds and premium families. While Samsung invests heavily in marketing, its biggest budget may still not be enough to become the world's top brand.

1. Advertisement
Project Report
on
Samsung
Submitted By:-
Pravin Kumar
Karan Menon
Siddharth Singh
Deblina Mondal
Prakul Sharma
Amit Kumar
Gopi reddy
Submitted To:-
Prof S.K Singh

2. Introduction
• Samsung was founded by Lee Byung- Chull in 1938 as a trading
company
• Largest Information Technology company measured by 2011
revenues.
• The South Korean company is expected to spend around $14 billion
(£8.5bn, €10.3bn) on marketing and promotion of its products in
2013.

3. Product Segments

4. Advertising Strategy for Smartphones
• Strategic Sponsorship
• Digital Marketing Focus
• Traditional Media
Segment Focused
• 18-30 year old users.
• Male and female
• Different lifestyles and values.
Smartphones

5. Targeting.
• Depending on price.
• Economy and Premium
• Competitors Perception.
Competitors
• Apple, Vivo
Pricing
• Skimming Pricing

6. Advertising Strategy for Qled TV
• Strategic Sponsorship
• Samsung uses multiple forms of promotions.
• Pulling the customer to themselves through advertising
• Uses strong tactics to push the product to the customer
through sales promotions.
Segment Focused
• Premium Class family & household
• Different lifestyles and values.

7. .
Advertisement Strategy
• Emotional ad campaign
• Celebrity endorsement
• Different media platform.
Pricing
Competitive pricing, have competition in the form of Panasonic or LG.

8. Conclusion
• Samsung is clearly betting big on becoming the world's biggest brand,
but for now, it seems as if the biggest marketing budget ever is still
not enough.
• Samsung uses various marketing vehicles across the year covering
festive season as well as non festive time.
• Gives many offers and discounts to its trade partners to motivate
them to sell Samsung above competition.
• The pull as well as push strategy is working simultaneously in
Samsung.