Digi-VIEW is an Indian manufacturing company that produces projectors in three models at different price points and technical specifications. A market analysis found that most consumers want affordable, portable projectors and have difficulties connecting existing projectors. The company's budget is 2 crores allocated to production, promotion, research and development, and other expenses. A break-even analysis found that selling 2000 units of the basic model, 600 of the standard model, and 267 of the high-end model would allow the company to break even within its first year of operations.

1. PROJECT REPORT
Digi-VIEW

2. Mission
About
“We focus on developing innovative, profitable and value-added
techniques and services in a sustainable manner by partnering with our
clients. In doing so, we aim to develop a reputation as the leader,
delivering to quality, time and budget whilst maintaining the highest levels
of business integrity”
 Digi-View is a Indian ManufacturingCompany, that manufacture and
sells product to different type of Consumers with better Quality.
 Provide Projectors with different technical features and at different
price range.

3. Let’s Put on the show !!

4. Technical Specifications
Model-1/Handy
• 480p/720p
• 1000 lumens
• 2 USB
• Bluetooth 7.8 m
Model-2/Standard
• 720p
• 2000 lumens
• 2 USB
• Bluetooth 10 m
• 2 Speakers
Model-3/High End
• 720p/1080p
• 2500 lumens
• 4 USB
• Bluetooth 15 m
• 2 Speakers
• NFC
• Multiple Connectivity

5. Handy Projectors
Standard Projectors
High End Projectors

6. Common Features
 Portable and Wireless
 Multiple Interface (HDMI/ USB/ SD Card/
Bluetooth)
 Support screen mirroring for type 1 & type 3
 No need of tripod, Automatic Adjustment
 One USB Port is utilized for Charging

7. Pricing
Model-1 5000 Rs. Per Unit
Model-2 10,000 Rs. Per
Unit
Model-3 15,000 Rs.
Per Unit

8. SWOTAnalysis
• New Competitors
• Customer Preference
• Rapidly Changing
Technology
• Govt. Support
• Increase in Market
Share
• Literacy rate
• Obsolete Product
• Research &
Devlopment
• Changing
Technology
• Less Attraction of
Customers
• Low Cost of
Production
• Product Innovation
• Strong Promotional
Strategy
• Excellent Services Strength Weakness
Threats
Opportuniti
es

9. Market
Segmentation
Education
Mining
Agriculture
Offices
Aerospace
Automotive
Construction

10. Consumer Profile
■ Look for convenience, utility , cost effective,
demonstration effect.
■ Goal oriented, up to date with market trends.
■ Quality Oriented, Attends different Meetings, Seminars,
Conferences,etc.

11. Market Research
 Market was analysed by conducting the survey belonging to
different sectors, areas, etc.
 Questions Asked
o Do you find it difficult to connect Projector?
o Do you face problem relating to size, weight, and Image Quality
of Projector?
o What price range will you prefer?
o Where you use projector, whether at home, office, or college,
etc.?
o Will you like to use our product to experience new technology and
overcome several problems?

12. Yes
80%
No
20%
1. Difficulty to Connect Projector
Yes No

13. 15%
30%
25%
30%
2. Face Problems related to many aspects?
Size Weight Image Quality Mobility

14. 3000-6000
20%
6000-10000
40%
10000-15000
35%
15000-Above
5%
3. Price Range
3000-6000 6000-10000 10000-15000 15000-Above

15. 15%
50%
25%
10%
0%
10%
20%
30%
40%
50%
60%
Home Office Institutions Others
4. Usage of Projector
Usage of Projector . ..

16. Yes
65%
No
35%
5.Would you like to use our product?

17. Budget
 Budget - 2 Crores
 Allocation of Budget
-Production Expenses 1 Crores
-Promotion Expenses 45 Lakhs
-Research & Development 40 Lakhs
-Miscellaneous Expenses 15 Lakhs
-Total Budget 2 Crores

18. ■ Production Cost Per Piece
Break-EvenAnalysis
Production Cost Per Piece
Particulars Model-1 Model-2 Model-3
Cost of Material 1500 3000 3000
Cost of Labour 1000 2000 2000
Cost of Software - - 2500
TotalVariable Cost 2500 5000 7500

19. Break-EvenAnalysis
 Assuming Sales Revenue includes 50% of Model-1, 30% of
Model-2, 20% of Model-3 Products.
 Fixed Cost 1 Crores
 Formula
- Contribution Per Unit = Selling Price Per Unit-Variable
Cost
 Model-1 = 5000-2500=2500 Rs.
 Model-2 = 10000-5000= 5000 Rs.
 Model-3 = 15000-7500=7500 Rs.

20. Break Even Sales
Particulars Model-1 Model-2 Model-3 Overall
Sales 1 Crores 60 Lakhs 40 Lakhs 2 Crores
(-) Variable Cost (50 Lakhs) (30 Lakhs) (20 Lakhs) (1 Crores)
CONTRIBUTION 50 Lakhs (30 Lakhs 20 Lakhs 1 Crore
(-) Fixed Cost (50 Lakhs) (30 Lakhs) (20 Lakhs) (1 Crore)
Profit/Loss 0 0 0 0
BEP (Rs.) 1 Crore 60 Lakhs 40 Lakhs -
÷Selling Price Per
Unit
5000 10000 15000 -
BEP Units 2000 600 266.67

21. Break Even Period
The Average Break Point is 1Years
Particulars Model-1 Model-2 Model-3
SalesTarget 2000 600 267
Per Month Sale 166.67 50 22.25
Per Day Sale 5.48 1.64 0.73
6 Months Sales 1000 300 133.5
3 Months Sales 500 150 66.67

22. Conclusion
■ Digi-View Projector uses an emerging technology that
applies the use of an image projector in hand held device.
■ Break-Even Period is 1 years
■ In the near future we might completely abandon full size
projector, if Digi-View Projectors keep getting powerful.

23. ThankYou!!!
Presented by -
– Ansari Saif
– Saurabh K
– Karan Singh
– Jeet
– Nikitha
– Avani
– Yukta
– Sunita