Job Ad Summary

1. INTRODUCTION
Pakistan EnvironmentalProtection Agency (Pak-EPA) has been established under
section (5) of Pakistan EnvironmentalProtection Act, 1997 (PEPA). Basic functions
of Pak-EPA areto enforcethe PEPA-1997 atrules & regulations, approve
Environmental ImpactAssessment(EIA), InitialEnvironmentalExamination (IEE)
at issues certificates for establishment of environmentlabs in the Islamabad
capital territory. Pak-EPA is mandated to prepare or revise, and establish the
National EnvironmentalQuality Standards with approvalof the Council; take
measures to promote research and the development of science and technology
which may contribute to the prevention of pollution. protection of the
environment, and sustainabledevelopment; identify the needs for, and initiate
legislation in various sectors of the environment; provideinformation and
guidance to the public on environmental matters; specify safeguards for the
prevention of accidents and disasters which may causepollution; and encourage
the formation and working of nongovernmentalorganizations, community
organizations, and village organizations to preventand control pollution and
promote sustainabledevelopment. The Agency may undertake inquiries or
investigation into environmental issues, either of its own accord or upon
complaint fromany person or organization.
Directorates of Pak EPA are:
 Legal and Enforcement Directorate
 EIA / IEE / SEA Directorate
 National Environmental Quality Standards (NEQS) /Labs Directorate
 National Biosafety Center (NBCs) Directorate

3. AIM OF ADVERTISEMENT
The advertisement is aimed to attract young graduates from top universities of
the country to come be part of a Pak EPA, a government agency serving a
significant purpose, but with relatively insignificant rocognition.
With much attractive opportunities available in the market, a great sense of
purpose and belonging needs to be put in front of the target audience, which
makes them prefer the job that appeals to their passion, over the one that comes
with fancy perks.

4. Development Of Advertisement
Background
The choice of background holds the key to grabbing the attention of the audience
in the first glance. As the quote goes; “a picture is worth a thousand words”, the
choice of a strong image that supports the cause was critical.
The image chosen is of a flower blossoming out of barren land, indicating the first
sign of positive change towards a better future.
Catch Line
“COME BE THE ARCHITECHT OF A BETTER FUTURE FOR THE COMING
GENERATIONS”
The chosen catchline is meant to appeal to the the sense of purpose of the
audience, inviting them to come be a part of the organization where their skills
and capabilities would be put to test to the limit, and where the future of the
country would depend on their actions.
With the added sense of responsibility and enpowerment, the chosen candidates
would be enpowerd to explore their potential and make their mark in a league of
their own.

5. Bottom Line
“BE THE CHANGE YOU WANT TO SEE IN THE WORLD”
The quote fromone of the greatest leaders ever to emerge from the subcontinent
holds a greatr inspirational message, and its addition to the advertisement text is
meant to appeal to the self esteem and purposive side of the audience, adding
inclination to apply.
Summary
“The essence of the programme is hiring and grooming the most persuasive young
graduates, equipped with the competence and confidence to take on increasing levels of
professional responsibility and excellence.”
The summary of the job briefly, but effectively covers all aspects pertinent to the
job, that not only appeal to the challenging side of the candidates, but clearly put
forward the eligibility criteria that the employer is looking for.
In addition to whats needed, the summary covers whats there for the applicants
and where the company wants to see the future employee over the years to
come.
Requirements

6. Management Graduates from Top Ranked Universities (i.e. LUMS,IBA,NUST)
Excellenet Interpersonal & Communication Skills
Proficient in MS Office & Basic Computer Applications
Self Motivated & Organized
The minimum requirements for the job entail the compulsory elements every
organization would like to see in their MTOs.
However, the added requirement of the applicant being a management gratuate
from only the top universities of the country is meant to get the very best of the
talent on board, aimed at getting the best of productivity and standards.
Responsibilities
Rotation Through All Departments
Assisting International Consultants, Experts & Seniors In Assigned Tasks
Keeping Liaision With Ministries, International Funding And Donors On Behalf Of EPA.
Capacity Building & Provision Of Public Awareness
The responsibilities that make part of the advertisemnet cover all the basic
functions that the applicant would be required to perform during the course of
his service with the organization.
Key focus, however remains on the factors relivent to the industry, including
performance of staff, liaision, and assistance functions.
CONCLUSION

7. As a whole, the advertisement has been designed to attract the attention of the
target audience, attracting them with the idea of giving them a sense of purpose,
that goes beyond the desire for perks and bounties that others may offer, without
lowering the standard bar at all.