1. CityLab (Cisco Network Academy) helps county inmates,
and the community, by allowing offenders to return home
with a fresh start, and an ability to contribute to society.
Strategic Intent Document and Proposal for $300,000.00
Tech Community Start-up Funding San Francisco City and County
Team Strategy Application To become involved: 415-691-4264
Johnny Lee Clarke 3/4/13 Cisco Networking Academy
We use our connections, to commit to the
premise that our mission (concern) is one of
Self-help for human gain. MaximumBalanceFoundation

2. The Story
California sends 67 percent of criminals back to prison within three years of their release. It's one of the
worst recidivism rates in the nation, and is constantly cited by criminal justice experts.
The impact of recidivism has significant impact on technically focused communities wanting to hire locally.
The impact is felt in homelessness, and increases the tax burden, along with public safety, family
development, child support, and community educational development and growth in a time of
unprecedented economic opportunity in the bay area economy.
Biography
The Maximum Balance Foundation mission is to enable veterans to successfully graduate, and enter the
workforce, with a certification from Cisco Network Academy; and release from county jail.
Administration
We prepare students for bay area jobs requiring knowledge of advanced 5G wireless network systems, and
are responsible for evangelizing Cisco Meraki through our world-class CMNA technical certification course
and customized technical engagement, school called CityLab.
Communications
Professionally MBF provides superior direction on key facts and forces that materially determine the
success of customer-facing personal, relational, career, financial services, and payments, mobile, and
security initiatives; to key social venture capitalists.
Directives
Our advantages are rigorous process analysis, independent positions, and expert people, who began our
career as developers, integration specialists, and work flow management consultants as a team we work to
increase revenues and reduce expenses in entrepreneurial charged environments.
Identify the problem(s)
to be solved by the
team
Establish and commit to
one theory of probable
causes
Test the Theory to
Determine cause
Establish a Plan of
Action to Resolve the
Problem and Implement
the Solution
Verify Full System
Functionality and
Implement Preventative
Measures
Document Findings,
Actions, and Outcomes

3. The Story
Inherent Knowledge FPC Purpose Statement
IDENTIFY WITH THE ASSISTANCE OF COMMUNITY PARTNERS THE NECESSARY RESOURCES NEEDED
TO HOUSE, EDUCATE, AND PREPARE QUALIFIED STUDENTS FOR EMPLOYMENT WITH COMPANIES
PARTNERED WITH MAXIMIMUM BALANCE FOUNDATION AND ITS OVERALL MISSION.
DESIGN AND MANAGE APPRENTICESHIP INFORMATION TECHNOLOGY PROGRAMS
SPECIFICALLY CAREER FIELDS RELATED TO
 15-1143.00 Computer Network Architects
 15-1152.00 Computer Network Support Specialists
 15-1142.00 Network and Computer Systems Administrators
CREATE POSITIVE EFFECTS ON SOCIETY BY PROVIDING BOTH CLASSROOM AND ON-THE-
JOB TRAINING (OJT) PROGRAM TO REINFORCE CERTIFICATION SKILLS PROVIDED BY CISCO
SYSTEMS.
 CityLab a workforce development program that offers a variety of services to eligible job
seekers, and is located in the regional TechShop’s throughout the United States. The
first, in San Jose CA.
 Acceptance into the 18-36 month program may include: career assessment, career
coaching, job readiness workshops, and enrollment in one advanced certification
technical training track from Cisco Systems.
 During this period of enrollment, students are given access to advanced technical
training tools, and equipment, as well as; the opportunity to earn wages through part-
time work relating to specific career path goals.
PROVIDE INFORMATION TECHNOLOGY RESOURCES, SUCH AS OJT REFERRAL SOURCES
WHO ASSIST PREVIOUSLY INCARCERATED CITIZENS, AS THEY ATTEMPT TO REINTEGRATE
AND/OR REPATRIATE BACK INTO THEIR COMMUNITY, THROUGH THE DEPARTMENT OF
ECONOMIC AND WORKFORCE DEVELOPMENT (EDD) AND LOCAL TALENT MATCHING
PRIVATE SERVICE COMPANIES.
MAINTAIN THE VISION THAT OUR COLLECTIVE EFFORT CONTINUES TO REDUCE PRISON
RECIDIVISM, AND IMPROVE PUBLIC SAFETY, THROUGH POSITIVE FAMILY ECONOMIC
DEVELOPMENT; WITH OUR PRIMARY FOCUS ON VETERANS AND THEIR FAMILES.
Company Name Title
Inherent Knowledge
FPC
Loree Davila CEO
ReMax Realtors Jerry Hill Owner
Umpqua Bank Whitney Morris Coordinator
Transmedia Capital Chris Redlitz Partner
California Board of
Equalization
Fiona Ma Board of Equalization District 2
Ohlone College Richard Grotecut IT Lead
Cisco Systems John Bjerkie RM
Veterans Court Ron Perez Vet Coordinator
Manpower Group
Public Sector
TBD Business Services Team Lead,
Government Solutions Division
Office of Economic
and Workforce
Development
Carmelo San Mames Sr. Community Development
Specialist
Johnnie Stanton Local Veterans Employment
Representative
Alfredo Fajardo Senior Workforce Development
Specialist
U.S. Department of
Labor, Office of
Apprenticeship
Harry Dispensa Apprenticeship Training Rep
Arthur Page Apprenticeship Training Rep

4. Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
Veterans Needing IT Certification Training and Validation
PROBLEM
Not Enough Certified Trainers to
conduct weekly classes in
County Jails
Not enough Certified Graduates
to fill jobs in IT in the 20 Bayarea
Counties
Employeers have to seek
outside sources that cost more
money
Communities left behind in the
digital age remain behind in the
intelligence necessary to find
tools to access the information
technology era
EXISTING ALTERNATIVES
One Cisco Network Academy
currently in transition
Techshop Exploratory Lab
Program for Veterans
CIsco Innitiative to Hire
Veterans
High School and or Community
College Programs
SOLUTION
County Leaders Order CIty
Sherriff's Review of Plan
Sherrifs request meeting with
Staff, upon Program Managers
Report is Reviewed
Staff and Sherriff meet with our
representatives to discuss
Launch Plan Timeline
UNIQUE VALUE
PROPOSITION
Helps Re-Enty Program Staff,
raise the parolees odds success
in the first 36 months
Success Proof of Concept
HIGH-LEVEL CONCEPT
www.youtube.com/watch?
v=nFv5zkBumXI
UNFAIR ADVANTAGE
Proof of Concept of First
Academy was developed in
house
We have exposure with the Key
Sponsor Cisco
We have an exit strategy
embedded with known
vocational training facilites
CUSTOMER SEGMENTS
Bay Area Small Business
Owners in Emerging
Technology provided by Cisco
Small Business Owners
needing to reduce the cost of
OJT
Small Business Owners not
aware of the problems that
exsist
Connected Employers that want
to learn more while adopting
further best practices
EARLY ADOPTERS
Forward thinking County Officals
hoping to educate small
business owners
Tea Party Small Business
Owners
Veteran IT Small Business
Owners
Fathers who want to share time
with their children with the
confidence that they can provide
for their needs
KEY METRICS
# Veterans apply to the
program.
#Veterans are mandated to
program
CHANNELS
Elected County Officals
Veteran Post Release Service
Agencies
Sherriff Department Education
and Volunteer Program
Coordinators
COST STRUCTURE
Student Material Costs 15(Students)*$119.00=$1785.00 per/student
Instructor Costs (Trainer Certified) $40*65=10K/mo
Academy License Costs=$1250.00 setup+600/yr=$3050 three-year program
Meeting Costs $60.00 Session*12 Weekly 2 hour meeting $720
REVENUE STREAMS
All material comes with a Tax-Deductible (personal/business) 30 Day Free Trial at
$60.00 per 12 Week to continue certification program.
$600 Personal Start-up Strategy Session
$400 Single Company Sponsorship
$300,000 County Start-up Employee Sponsor
1% Financial Interest on loans

5. SMARTER APPROACH Jun 30, 2015
STRATEGIC GOAL REPORT
Background
At least 12 to 15 veterans who either request, or that are recommended by the
SF Veterans Court Liason, and primary Liason to Swords to Plowshares.
Condition
We have been requested to provide 12 weeks of basic network programming,
by the San Francisco Sherriff Men's Program Coordinator, and Director of the
Veterans Pod
The Learning Model
Provide 120 hours (6hrs/12weeks) of instructor lead training; and a
comprehensive, global e-learning program that offers students an opportunity
to pursue IT curricula through instructor-led training and hands-on laboratory
exercises.
There are five progressive programs covering five key certification, where the
critical first three courses are to seek professional certification, and the
remaining two courses area associated with specific areas of expertise.
Analysis
Use the Cisco IT Essentials Program to supplement a standardized learning
environment to introduce network essentials.
Use known IT Essential Job preparation tools, to prepare students for both
additional opportunites through, either increased understanding of technology;
and/or enhancing job interview preparation.
Complete the 12 week program where the 80% of enrollee continue to pursue
a course of action that has the student ready and confident to agree to
interview for jobs.
Goal
To reduce recividisim through better job preparation education, interview skill
development, and strategic stakeholder involvement throughout the entire
process.
Implementation Plan
April 7th Introduction and overview of expectations and goals.
Week 1 Finances and Enrollment Confirmation
Week 2 Bonding Program & Pre-Enrollment City Services Confirmation
Week 3 Health Plan Enrollment Confirmation
Week 4 Cisco Certification Program and City College Enrollment Confirmation
Week 5 Community Support /Job Placement Enrollment Confirmation
Week 6 Metionship Orientation, Project Officer Intro/Graduation Preparation
Week 7 Presentation of Self Marketing Plan, Practice Interview and Negotiation
Follow On
Contine for the next four (4) weeks digging deeper into the following subjects
related to Veteran Hiring Programs.
Career Assesssment
Housing Assessment
Resume and Self-Marketing Skills
Interview and Negotiation Skills in every day work.

6. Introduction Letters Apr 30, 2015
Background
Arrange for introduction of key stakeholders for V5 Academy Partnership, SF
Mayor's Office-Ed Lee, SF County Sheriff, Cisco, and V5 System
Condition
Open opportunity to engage with new partners, focusing on Veterans.
CityLab Academy graduates must first pass Cisco Network Academy
CityLab Academy Course Content/Program in Q1Y15
Establish facilities for training program
Establish final assembly/final test facilities
Establish Security Operations Center to monitor alerts (24x7x365)
CityLab to provide training and supervision
Analysis
To provide a program that leads to employement opportunites, as students
continue to study, and achieve certification of skill knowledge.
Goal
Create long term sustainable means for Academy graduates to have jobs, and
grow in responsibilty, to the career paths that they explore.
Provide introductions and sales opportunities to sell CityLab solutions into:
1) SF County Jail System
2) CA County Jail Systems
3) CA Prison System (need additional connection)
4) SF County agencies and facilities
5) SFPD
6) SFO
Implementation Plan
Step # 1: Getting started
Step # 2: Staff Orientation
Step # 3: CityLab Implementation Plan
Step # 4: Group Leader Orientation
Step # 5: Group Member Invitations
Step # 6: Community-wide Launch
Step # 7: Ongoing for CityLab/Table Team and Citylab Staff)
Follow On
We franchise the process and build the process to accomodate more families.

7. S.M.A.R.T.E.R. Apr 13, 2015
STRATEGIC GOAL REPORT
Background
Define how we are able to measure success or unexpected outcomes.
Silicon Valley veterans are actively engaged in ‘not leaving one of their own
behind' via helping incarcerated and previously jailed vets get training,
internships, mentoring, and employment in this growing industry.
Condition
County Jail 5 CItylab is a veterans only, to obtain a basic networking certificate
via a 12 week course. The class will be taught by volunteer Mr. Johnny Clarke,
an Air Force veteran, and 2014 Presidential Lifetime Service Awardee.
Mr. Clarke previously taught two sessions of networking courses at CJ 5 that
were paid for by the SF Men’s Mentoring Movement in collaboration with the
San Francisco Sheriff’s Department (SFSD). He has extensive tech experience
including teaching a Cisco certified course.
He is now working at the Tech Shop (CityLab) in San Jose, collaborating and
working with established veterans in Silicon Valley who run their own
companies or work for others in the industry. These individuals, and Mr. Clarke
himself will support the associated expenses for this class.
Analysis
To build with the end in mind, 15 active programs by the end of year 3 (2018).
Vets do have the advantage of: prior military training; relevant specialty
assignments; the education and discipline to succeed; income support from
their V.A. Benefits; and counseling services from V.A. social workers upon
release.
Goal
Enroll at least 9 Veterans into a 12 week program, and after completion, have
each person connect with Stanley Scott at 70 Oak Grove to arrange for a date
to take the Lab and Online Certification Test.
Two big challenges are of course lack of motivation and remaining arrest free,
and this opportunity will hopefully help address these concerns.
Implementation Plan
12 Months to Deployment: Read, Learn, and Ask
10 Months to Deployment: Head for the Internet
9 Months to Deployment: Call in the Vendors
8 Months to Deployment: Demonstration and Trial Period
Investor Call: TBD
7 Months to Deployment: Do an Inventory
6 Months to Deployment: Request Vendor Proposals
5 Months to Deployment: Choose Vendor
4 Months to Deployment: Gauge your Network's Readiness
1 Month to Deployment: Pilot Installation and Testing
0 Days to Deployment: Go Live
Follow On
It is hoped all of the 9 Cover inmates selected, will pass the basic entry level
certification exam the 70 Oak Grove program will administer at the end of the
course.

8. The Story
Measurement Techniques Social Return on Investment (SROI)
SROI, or Social Return on Investment, is a framework which seeks to analyze the total value of a
social purpose enterprise -- an enterprise which pursues both the business goal of generating
profits and the social mission goal of its parent organization. The SROI framework considers the
value created by the social purpose enterprise in its pursuit of each of these two goals, then
combines these values to arrive at a complete understanding of the social purpose enterprise's
entire impact on society. It then compares the value created for society to the value invested by
society, from both private and public sources, arriving at a Social Return on Investment.
This model measures return on investment from three distinct perspectives. First, it examines
the financial value created (or cash generated) by the social purpose enterprise. This model also
examines social savings resulting from the increased tax revenues and the reduction in use of
public assistance programs by target employees. These savings are compared to the total
investment in the social purpose enterprise to determine the return on investment.
Our students do not have the financial knowledge to obtain low cost banking and payment tools,
including a prepaid debit cards; which disable Human Resource Hiring Managers1
regardless of
training when the student applies for a position.
This issue also manifests itself early in the ability to secure housing, a critical component to job
attainment during background checks2
The design and implementation will include financial service programs that promote money
management skills, building assets, and responsible loans-- while reducing families’ reliance on
payday lenders, check-cashers, loan sharks, debt peddlers, and high-cost money transmitters.
Leveraging the collective consumer power of the communities we serve, we are able to negotiate
with financial service providers to develop cost-effective banking and payment tools, and real
estate providers to help stabilize the student’s domicile needs.
We are working to offer a low cost flexible low yield certificate distributed through community-
based organizations, social service agencies, and unions.
The certificate functions as a down payment for a savings account, purchase and money transfer
card, a money management tool and can be easily linked to an interest-bearing savings account.
While also creating an alternative Credit File.
As the student moves through the 18-36 month OJT Experience, qualified counselors are
preparing the student through a series of progressive steps, i.e.at 24 month period, student’s
credit health should be at a point to qualify for either lease-purchase, or first time home purchase
benefits.
1
(most companies use direct deposit, without a bank account, payroll becomes difficult in a lean company)
2
Most HR managers preform a credit history background check to determine length of residence. A person
that moves a lot is not a stable hire.

9. The Story
Partner Program Goal Options
Emergency Savings, plus:
+ Permanent Housing
+ Children's College Savings
+ Citizenship Pathway
+ Retirement
+ Car to Work
+ Rainy Day Fund
Partnership Collaboration - Customized Design:
+ Outreach &screening
+ Eligibility & documentation requirements
+ Financial education & coaching
+ Case management
Back Office Services & Funding
+ 15 account minimum Partner commitment
+ Partner training
+ Outreach & enrollment forms
+ Free Citibank savings account
+ Online account access
+ Account management
+ Reporting
Clients' Benefits
How It Works
Deposit $20-$50/month for 12-24 months to reach
$500 savings goal
Earn $1 for every $1 saved. Their $500 doubles to
$1,000!
Additional $500 in Bonus Match for:
Two Financial Education Classes...................$250
Bonus Match!
Three Financial Coaching Sessions ................$150
Bonus Match!
Meet $500 Savings Goal................................$100
Bonus Match!
Reach $1,500 in the account and start an IRA
account, FDIC-Insured
Qualifying Clients
+ Low-income Household
+ Referred by Participating Inherent Knowledge
Partner
Create a Credit Union Account
Connect account to vehicle that
reports alternative Credit
Use Alternative Credit profile to
stimulate demand on
traditional credit profile
Engage in Financial
Responsibility exercises
Have direct deposit of
paychecks
Insure the use of savings
account
Begin Wealth Management
Exercise
Direct benefit to Credit
Union/Individuals/Community
Long Term Growth for housing
Long Term Growth for Family Reduced Recidivism