This document summarizes information about the Pakistan Environmental Protection Agency (Pak-EPA). It states that Pak-EPA was established under the Pakistan Environmental Protection Act of 1997 to prepare and establish national environmental quality standards, initiate environmental legislation, provide public guidance on environmental matters, and encourage non-governmental environmental organizations. It oversees several directorates focused on legal/enforcement, biosafety, environmental quality standards, and environmental impact assessments.

1. Pakistan Environmental
Protection Agency

2. GROUP INTRODUCTION
Sami Abbas 48
Ammar Akram 32
Umer 64
Qasim Ali 26
Umer-Bin Shahid 42
Soban-Bin Asif 64

3. UMER-BIN-SHAHID

4. • Pakistan Environmental Protection Agency (Pak-EPA) has been
established under section (5) of Pakistan Environmental Protection
Act, 1997 (PEPA).
• Pak-EPA is mandated to prepare or revise, and establish the National
Environmental Quality Standards.
• Initiate legislation in various sectors of the environment.
• Provide information and guidance to the public on environmental
matters; and encourage the formation and working of
nongovernmental organizations, community organizations, and village
organizations to prevent and control pollution and promote sustainable
development.
• The Agency may undertake inquiries or investigation into
environmental issues, either of its own accord or upon complaint from
any person or organization.

5. Directorates of PAK-EPA
Legal and Enforcement
Directorate
National Bio-safety
Center (NBCs)
Directorate
National
Environmental Quality
Standards (NEQS) /
Labs Directorate
EIA / IEE / SEA
Directorate

6. The advertisement is aimed to attract
young graduates from top universities
of the country to come be part of a Pak
EPA, a government agency serving a
significant purpose, but with relatively
insignificant recognition.
AIM

7. SOBAN-BIN-ASIF

8. JOB AD Page-1

9. JOB AD Page-2

10. AMMAR AKRAM

11. Development of Advertisement

12. The choice of background holds the key to grabbing the attention of the
audience in the first glance. As the quote goes; “A picture is worth a
thousand words”, the choice of a strong image that supports the cause was
critical.
The image chosen is of a flower blossoming out of barren land,
indicating the first sign of positive change towards a better future.
Background Image

13. “COME BE THE ARCHITECHT OF A BETTER FUTURE FOR THE
COMING GENERATIONS”
The chosen catch line is meant to appeal to the sense of purpose of the
audience, inviting them to come be a part of the organization where their
skills and capabilities would be put to test to the limit, and where the future
of the country would depend on their actions.
Catch Line

14. “BE THE CHANGE YOU WANT TO SEE IN THE WORLD”
The quote from one of the greatest leaders ever to emerge from the
subcontinent holds a great inspirational message, and its addition to
the advertisement text is meant to appeal to the self esteem and
purposive side of the audience, adding inclination to apply.
Bottom Line

15. The summary of the job briefly, but effectively covers all aspects
pertinent to the job, that not only appeal to the challenging side of
the candidates, but clearly put forward the eligibility criteria that the
employer is looking for.
In addition to what needed, the summary covers what there for the
applicants and where the company wants to see the future employee
over the years to come.
Job Summary

16. QASIM ALI

17. The minimum requirements for the job entail the compulsory elements
every organization would like to see in their MTOs.
However, the added requirement of the applicant being a management
graduate from only the top universities of the country is meant to get the
very best of the talent on board, aimed at getting the best of productivity
and standards.
Job Specifications

18. The responsibilities that make part of the advertisement cover all the basic
functions that the applicant would be required to perform during the course
of his service with the organization.
Key focus, however remains on the factors relevant to the industry, including
performance of staff, liaison, and assistance functions.
Job Descriptions

19. Conclusion
As a whole, the advertisement has been designed to attract the
attention of the target audience, attracting them with the idea of
giving them a sense of purpose, that goes beyond the desire for
perks and bounties that others may offer, without lowering the
standard bar at all.

20. NATURE is our TREASURE,
Help Save It
THANKS