7 Ways To Rev Up Your Remarketing

2. Agenda
• What is Remarketing?
• Why use Remarketing?
• How does Remarketing work?
• Components of setting up Remarketing
• Are you ready for Remarketing?
• The 7 Ways You Can Rev Up Your
Remarketing This Winter

3. About Me & Digital Gearbox
We are official Google Partners, which means our
team are fully trained and certified in Adwords, &
that we’re managing our client’s activity to the high
level that allows us be recommended by Google.

4. Why use Remarketing?

5. Every Visitor Has
A Cost

6. How Does Remarketing Work?

7. How Does Remarketing Work?

8. Components of Remarketing Setup
● Create a Google Adwords account
● Apply the Google Remarketing Tag
● Create Segmented Audiences to Target
● Identify the Website Categories That You Want To
Exclude
● Build the Campaign
● Build the Adgroups
● Apply the Daily Budgets
● Set the Max. Bids
● Create the Ads (Text and Image)

9. Are you ready for Remarketing?
• A remarketing list must contain at least 100 active
visitors within the last 30 days to be usable. So before
you can show any Remarketing ad to people throughthe
display network, you need to have generated this
volume of traffic to your website.

11. 1) Abandoned Shopping Carts
Targeting: Visitors who have added items
to their cart but did not check out,
You’ll want to be including people who
have reached your shopping cart page
and excluding people who have
successfully checked out to create this
audience.

12. 2) Upsell and Cross Sell
Targeting: Visitors who have viewed
specific category or product/service
pages from your website

13. 3) Reselling
Targeting: Visitors who have viewed
specific category or product/service pages
from your website and reached the
checkout page.
Perfect for:
• Seasonal Purchases (E.g Flowers)
• Consumable Goods (E.g Toner)
• Memberships (E.g Gyms)
• Contractual Services (E.g IT Providers)

14. 4) New Product Launch Campaigns
Targeting: Depends on your business...
• If offering a singular product type or
services then all visitors.
• If offering multiple different services
then visitors who have viewed specific
category or product/service pages.
• Show to both non converters and
converters.

15. 5) Members or Registered Users
Targeting: Those that have reached the
registration/membership confirmation page
on your website.
Use for:
• Member only offers
• Product previews
• Member benefits communications
• Website updates

16. 6) Remarketing Lists for Search Ads
REMARKETING
LISTS FOR
SEARCH ADS

17. 6) Remarketing Lists for Search Ads

18. 7) Dynamic Remarketing

19. 7) Dynamic Remarketing

20. Recap
• What is Remarketing?
• Why use Remarketing?
• How does Remarketing work?
• Components of setting up Remarketing
• Are you ready for Remarketing?
• The 7 Ways You Can Rev Up Your
Remarketing This Winter

21. For more information
DigitalGearbox.co.uk/Remarketing
Tel: 01865 980630
Email: Info@DigitalGearbox.co.uk
Follow us on Twitter: @DigitalGearbox

22. Any Questions?

23. Our next webinar….
Next Tuesday 29th at 3:00pm
An introduction to Google
Shopping Campaigns
How to get boost your eCommerce traffic with Product
Listing Ads