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Index
About Main St. – 3
Services – 4
Local Blogger Program – 5
Community Managers – 7
Org Chart – 8
CM & Blogger Revenue ...
About Main St.
When you think about small towns you think about their main street. The heartbeat of the
community can be f...
Services
At Main St. Creative Co. our team of marketing, design and customer service specialists
have pooled our collectiv...
Local Blogger Program
With the advent of digital marketing and social media, many large businesses
and brands have recogni...
Local Blogger Program: How It
Works

Unlike the nationwide brands, most small businesses need to market within a targeted ...
Community Managers
With this new model and approach to affiliate marketing through the Local Blogger Program we knew it wo...
Local Blogger Program: Org Chart
Main St.
Marketing
Team

Region A
Community
Manager

Local
Bloggers

8

Local
Businesses
...
CM & Blogger
Revenue
Community Managers & Bloggers who contribute to our sponsored posts, social campaigns and blog tours ...
Blogger Development
What kind of support network would we be if we only provided sponsored opportunities to our bloggers? ...
Ready? Set. Grow!
We’re looking for a few good folks who are motivated and organized to take on the role of
Community Mana...
1
2
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  1. 1. Index About Main St. – 3 Services – 4 Local Blogger Program – 5 Community Managers – 7 Org Chart – 8 CM & Blogger Revenue – 9 Blogger Development – 10 Applications – 11 Contact Us -12
  2. 2. About Main St. When you think about small towns you think about their main street. The heartbeat of the community can be felt there. Family-run businesses, many established over several generations. New businesses serving up fresh ideas, much like our own. At Main St. Creative Co. our focus isn’t on big brands with deep pockets (they’ve got enough help already) we are interested in helping well-established and new businesses in small communities develop and thrive in their markets. Our goal is to direct customers and sales to locally owned businesses to help grow communities together. We offer a variety of services for businesses in any industry to help them grow their digital brands online, establish quality conversations and direct new clients to their space. 3 At The Helm. Christella Morris Jennifer Perry Colin Williams CCO / Co-Founder COO / Co-Founder Lead Developer
  3. 3. Services At Main St. Creative Co. our team of marketing, design and customer service specialists have pooled our collective talents and interests to provide all of the resources any small business could need to effectively market and brand itself. We don’t just work for you but with you, towards the goal of creating a professional and captivating look and feel for your business. Our services range from creative (branding, web design, photography) to tactical (email campaigns, digital marketing, search engine optimization.) Although we don’t offer our services to national brands and corporations, we always treat our clients as though we do. 4 Main St. Offers: Email Marketing | Digital Marketing | Search Engine Optimization Consultations + Audits | Business Photography | Regional Promotions Community Management | Sponsored Social Events + Promo Brand Development | Website Design + Management Analytics Measurement + Reporting | Training Seminars + Presentations
  4. 4. Local Blogger Program With the advent of digital marketing and social media, many large businesses and brands have recognized the need for influencers to promote and highlight their products nationwide. This trend has stimulated a huge surge in professional bloggers and affiliate networks who connect brands and bloggers through a variety of platforms. Most of these agencies and networks focus on large brands with big budgets and bloggers with high traffic that often lack style and sensibility. Our team noticed a significant lack of promotional opportunities being offered at a small-to-midmarket level for businesses who actually need this type of search engine optimization and word-of-mouth marketing significantly more than their larger counterparts. Thus inspiring the launch of the Main St. Local Blogger Program… 5
  5. 5. Local Blogger Program: How It Works Unlike the nationwide brands, most small businesses need to market within a targeted regional area, making it difficult to organize events and digital marketing campaigns with large mainstream bloggers. This is where the Local Blogger Program comes in! While other affiliate networking agencies primarily focus on blog style and traffic, our focus is on where the bloggers live, work and shop. We have established rosters of quality bloggers and influencers in a variety of styles and categories to best serve businesses in their area. Our job is to strategize, plan and organize quality sponsored marketing content (social media, blog posts, events) to drive click-through and keyword search traffic from valuable sources directly to the small businesses we work with. 6 The Benefits of Blogging Local for Business. • • • • • Experience-based Reviews From Talented Storytellers Establishing Relationships With Local Influencers Direct Traffic From Blog Readers Search Engine Optimization Based On Local Keyword Searches Social Media Promotion & Quality Content
  6. 6. Community Managers With this new model and approach to affiliate marketing through the Local Blogger Program we knew it would be difficult to create regional rosters and work directly with local businesses all over the country without the help of savvy individuals in each market. In order to stay organized and have a direct contact for each business, we have created the role of the Community Manager. Part account manager and part project manager, each Community Manager’s role is to be the direct line of contact between our clients (the small businesses) and our roster of influencers (bloggers, social media marketers.) With the benefit of our training services in sales, marketing and project management, our team of regional Community Managers are responsible for onboarding new clients, seeking local writing talent and pitching potential clients. CM’s will represent Main St. in their region either as a singular role or as part of a CM Team (depending on the size of the region.) 7 How do CM’s make money? The earning potential of a Community Manager is based on their activity and involvement within our program. All CM’s are paid on a standard 20% commission scale on a per-client basis. What may begin as a part-time job can develop into a full-time career quite quickly based on activity levels and client participation.
  7. 7. Local Blogger Program: Org Chart Main St. Marketing Team Region A Community Manager Local Bloggers 8 Local Businesses Main St. Admin Team Main St. Creative Team Region B Community Manager Local Bloggers Region C Community Manager Local Businesses • • • • • • • Local Bloggers Local Businesses Increased Local Site Traffic from Keyword Search More Opportunities to Pitch Locally Interaction Among Community Members Search Engine Optimization Local Support Network Writing Prompts / Ideas Increased Earning Potential The Benefits of Blogging Local for Bloggers.
  8. 8. CM & Blogger Revenue Community Managers & Bloggers who contribute to our sponsored posts, social campaigns and blog tours will be paid accordingly for their participation. As project coordinators, Community Managers earn between 20-50% commission on a client’s campaign. This number varies depending on the type of service being offered. Bloggers are paid per opportunity and earn between 50-60% of revenue from projects based on participation. Sponsored Posts - $150 Blog Tours - $500 Participant Earnings Participant Earnings BLOGGER $75 (60%) BLOGGERS x 4 $75/ea (60%) COMMUNITY MANAGER $30 (20%) COMMUNITY MANAGER $100 (20%) Experience + Product Participant Reviews - $50 Earnings BLOGGER COMMUNITY MANAGER 9 $0 (Product) $25 (50%) Twitter Parties - $300 Participant Earnings CO-HOST COMMUNITY MANAGER $100 (33%) $100 (33%)
  9. 9. Blogger Development What kind of support network would we be if we only provided sponsored opportunities to our bloggers? In addition to cultivating local writing talent, our intention is to help our roster of bloggers and influencers grow their skills. Main St. offers FREE Online Development Webinars to aspiring and established bloggers on our roster, as well as a variety of other growth opportunities like networking events, showcases and highlight features. We hope to not only provide valuable resources to bloggers and influencers within our community, but also supply a wealth of knowledge and experience to help them develop professionally. 1 0 Learn + Grow • • • • • • Free Online Seminars & Training Networking Nights Twitter Parties Blog Series’ + Highlights Blogger Showcases Sponsored Opps • • • • • Sponsored Events PR & SEO Training Wordpress & Blogger Customization Blog Audits + more
  10. 10. Ready? Set. Grow! We’re looking for a few good folks who are motivated and organized to take on the role of Community Managers in our primary regions. If you are interested in being on the Main St. team, please fill out our questionnaire. We’re looking forward to taking on this project together! Apply To Be A Community Manager Apply To Be A Main St. Blogger Please note it may take up to 2 weeks for us to review and respond to your application. 1 1
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