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Member Connect Live!

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A monthly online gathering for association members developed by Ascend Media.

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Member Connect Live!

  1. 1. 1 A monthly online gathering for association members
  2. 2. Networking Vacuum But a regular networking initiative could fill the gap. Attendee to Attendee Exhibitor to Attendee The pandemic has created a huge networking vacuum. Virtual events have had limited success in filling this need. 2
  3. 3. At a Glance • Modeled after First Friday art events that showcase a city’s artistic community and allow people a unique opportunity to interact with artists in a social atmosphere. • Member Connect Live! will focus on the breadth and depth of knowledge available to members through the association’s thought leaders and editors. • A combination of live and recorded education and networking will allow members to connect with one another and engage with experts, live. 3
  4. 4. Builds and reinforces a sense of community among members. Also reinforces the importance of the association and the benefits of membership. Feeds the major need exhibitors have today for networking with members, in a new and engaging live format. Aids in revenue generation in a year with predictably less revenue tied to meeting- related elements. 4 Ascend Media has the resources to handle everything. We can build the platform, manage the technology, provide the marketing and make the sales. We can even organize speakers and content, unless you are more comfortable handling that portion yourselves.
  5. 5. Start Simple and Grow Launch initially with: • A 45-minute education program • Followed by a 15-minute Industry Theater • Then end with a Happy Hour 5 Can be launched as a single-sponsored event or with multiple sponsors. Archives provide extended visibility for both the education and sponsor messaging. Sponsors can see metrics in real time. Home page Event page
  6. 6. 6 Chat function for increased networking and engagement. Engaging rotators for sessions Members can easily click through both current and archived topics (including those that do not fit in topic channels). Navigation Topic channels for members to find sessions filtered by topic. Industry Theaters Central location for all previous Industry Theaters. Industry Partners Company pages for sponsors. Recommended for You Related videos, sessions, and sponsored content from the site scroll for additional visibility. Additional highlights Small group breakouts allow for idea-sharing and discussion.
  7. 7. Includes: • Lead capture • Advertising • Content • White papers • eBooks • Presentations • Webinars • And more Industry Partners Page In addition to appearing on the opening page during each event, these can be archived on company pages. 7
  8. 8. As Member Connect Live! Takes Off, Evolve Content and Networking • Multiple live panel discussions by channel on a bi-weekly schedule. • Live/pre-recorded releases of guidelines, clinical topics or special reports. • Pre-recorded 10-minute sessions on education topics. o Live or “chat” Q&A with speakers. • 20-second videos submitted by authors to preview member magazines and journals. • Readers submit microlearning content (short how-to’s). o Later from sponsors, if you choose. o Gather these to make a full session. • Host a live Hackathon. • Mystery Diagnosis: An event featuring various conditions for viewers to identify. 8 Some of these could even stand alone as their own “events”
  9. 9. Member Connect Live! Spin-Off Ideas Live Roundtable Events (3-4) • Readers select a table based on current hot topics. • Zoom-like format for everyone to participate. • Depending on the time of day, end with a Happy Hour. • Goodie box delivery to home/office with advance sign up for Happy Hour. Industry Theaters • Could be released anytime. • Housed in their own channel. • More impressions here than at physical event due to archives. Consider live events from publications. Or a standalone series on practice management topics. Consider separate events for other levels of member staff, such as NPs and PAs for a medical association. 9
  10. 10. • Have speakers extend the conversations via social media with: o Twitter chats o AMAs (Ask Me Anything) o Conversations with a CEO o And more • Build micro-communities based on topics to keep viewers together and on-topic between events. Continue the Conversation and Maintain Engagement 10
  11. 11. • Building and hosting the platform and managing the technology. • Managing the registration process. • Marketing the events via house ads for association magazines and journals, and creating and sending two to three emails each month. (With association promoting the events through social media and via member enewsletters and other promotions.) • Selling advertising and sponsorship support, and providing event analytics. • Organizing and training speakers and moderators. • Developing programming, gathering content and recording presentations (after association has identified topics and speakers). • Fulfilling and distributing Happy Hour boxes. How We Get There Ascend can handle as much of the workload as needed so as not to stress your internal resources April 23, 2021 11
  12. 12. Member Connect Live! Architecture • Ascend partnered with a number of technology companies to build the “Meeting Connect Live!” product. • This product will serve as an extension of your association and its brand. • There is flexibility in its presentation: o It can be white-labeled for your organization. o It can be wholly integrated into your website with an “XX.association.org” URL o Or it can live as a standalone URL, reflecting the association’s branding and style guide, and cross-linking between Member Connect Live! and the association website. 12
  13. 13. Marketing • Include a page in the monthly association member magazines wrapping up this month and promoting next month. • Do the same with an email blast each month that includes a registration link (and advertising banner). Include links to last month’s program and theater. • Promote registration link in enewsletters. • Allow sponsors to do their own program marketing. • Conduct a quick 3-question survey each month to find future topics of interest. • Include registration marketing in other appropriate member emails. 13
  14. 14. 14 Built-in Promotions and Reminders Download calendar reminders. Future programs can be listed on a schedule page. See who else is attending. The ability to view registration pacing will facilitate sponsor sales.
  15. 15. Revenue Opportunities • Industry Theaters. • Roundtable sponsorship. • Display advertising and “supported” content (such as white papers). • Package elements into “engagement packages.” • Inserts in Happy Hour boxes. Goodies in boxes come from, and are branded by, the association. Advertisers simply pay to include their inserts. • Product Showcase pages. • Monthly registration promotions email banners. • Retargeting. 15
  16. 16. Additional Revenue as Member Connect Live! Evolves 16 20-sec commercials to play before sessions Topic-based (segmented) emails Channel advertising Mystery Diagnosis Full hour Industry Theaters Additional display advertising Expand programming Industry focus groups Two events monthly in one channel, then grow to two events in two channels, etc.
  17. 17. Consider launching with education topics that historically drive the greatest revenue from sponsors at your events. Ideally, set a calendar with at least six months of topics so the sales team can sell more effectively. Allow 4-6 weeks sales and marketing lead time for the first event (assuming association will also spend that time building the topic, finding speakers, organizing the panel, etc. – unless association wants Ascend to handle these functions). Initial platform build is also four weeks. Launch Plan 17
  18. 18. Evolution • Let exhibitors hold focus groups; they will pay for the privilege. • Create a series of advertising-supported, topic-based (segmented) emails from feedback. • As they evolve, sell advertising by channel. • Add challenges and contests to get readers involved in content creation. • Add influential bloggers to the space. • Offer free registration in the beginning, but later consider if you want any content behind a paywall. 18 April 2021
  19. 19. 19 We look forward to continuing the conversation! • Live education and networking events allowing members to connect, engage and learn from each other and experts. • Provides exhibitors and sponsors a tool to connect and engage with their target market. • Reinforces the importance of association membership. • Introduces a new revenue stream with good potential for growth. • No drain on association resources as the workload can be handled by Ascend Tricia Walsh, VP of Media Development twalsh@ascendmedia.com | 913-344-1480 Eric Jacobson, VP of Media Development ejacobson@ascendmedia.com | 913-344-1436

A monthly online gathering for association members developed by Ascend Media.

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