Running Head: Competitive Analysis of the Organization 6
Competitive analysis of the organization
It is important for any organization to thrive and succeed in their business markets. It is also vital for these particular firms to develop the need to analyze their competitor’s needs and strategies. Understanding competitor analysis however is important in ascertaining marketing planning strategies and processes. Strong competitors perhaps can hinder best performances of the firm and its general success, and at an advanced stages, it can lead to total failures. Competitive analysis however enables firms to anticipate their close competitor’s actions and that can enable the organization to exploit competitor’s weaknesses. The strategy also enables firms to identify their most unique selling points. The identification of the selling points however can be strengthened trough marketing campaigns. Competitive analysis however enables and aids successful competitors to continuously develop their best marketing strategies in acute response to the changes in the market place.
Based on porter’s five competitive forces, these strategies were developed basically as a framework for assessing and evaluating the business competitive strength and the firm’s business position. This strategy believes in the notion that five forces exist that determines the competitiveness and attractiveness of the market. It also identifies greatly where power lies in a business situation. Porter’s specifications are therefore important in realizing the strengths of the organization current competitive position, and it also predicts the organizational strength in the future. The forces however can be used by strategic analysts at advanced stages to realize if new products or services that prevail in the business environment are potentially profitable.
They can also use it to ascertain the areas that posses more strength, this will help in improving weaknesses and helps to avoid mistakes.
Porters five forces of competitive positions
Supplier power is the certainty of how suppliers make it easy to drive and raise prices. Normally, supplier power is driven by the number of suppliers for each particular input, the available of their products and services, the strengths supplier posses and the relative cost of switching from one particular supplier to the other. Suppliers posses power when: there are very few suppliers of a particular product, when substitute don’t exist, when the product is extremely important to the potential buyer who cannot do without it and also the degree of differentiation of inputs
Buyer power.Buyer’s posses the potential of lowering prices. This is normally ascertained by the number of buyers existing in the market. It is also related to the individual buyer to the organization. Cost of ...
This document discusses Porter's Five Forces model and its application to analyzing the competitive environment of Nokia's business. It provides an overview of each of the five competitive forces - threat of new entrants, threat of substitutes, bargaining power of suppliers, bargaining power of buyers, and competitive rivalry. It then gives a brief history of Nokia, describing its growth into a leading telecommunications equipment manufacturer with a strong brand presence globally and in local Indian markets.
This document provides strategies for pricing new products and services. It discusses 6 factors to consider when determining price: 1) Pricing approach and strategies, 2) Costing, 3) Competition and competitors' prices, 4) Market share and dominance, 5) Customer behavior and price sensitivity, and 6) Regulatory framework. The document uses these factors to analyze pricing approaches like premium pricing, penetration pricing, and price skimming. It emphasizes the importance of considering multiple internal and external factors when setting prices.
The document discusses various marketing strategies for entering new markets as either a pioneer or late entrant. It notes that pioneers typically have significant market share advantages but can lose their lead if they become complacent. Late entrants can succeed through distinctive positioning or by taking advantage of gaps in pioneers' offerings. The strategies discussed include reducing price, improving products/services through niche targeting, entering new geographic markets, and developing new distribution channels.
A study of the Marketing Strategies of McDonald’s with special reference to G...Rahul Nagar
The document provides an executive summary and introduction to a research report on the marketing strategies of McDonald's in Greater Noida, India. The researcher analyzed McDonald's strategies in the area. The report includes an overview of McDonald's as a brand, a literature review on marketing strategy theories, and a consumer survey on perceptions of and satisfaction with McDonald's strategies. It aims to evaluate how customers respond to McDonald's prevailing marketing programs in Greater Noida.
Customer satisfaction of mobile phone subscriberssonu chaurasiya
The document discusses customer satisfaction with mobile phone subscribers in India. It provides background on the growth of the mobile phone industry in India, which now has over 800 million subscribers. The document outlines various factors that affect customer satisfaction, such as product quality, availability, and after-sales support. It also discusses marketing concepts like the 4Ps of marketing (product, price, place, promotion) and how understanding customer wants and needs is essential for a successful marketing plan. The document aims to understand satisfaction levels among subscribers of different mobile service providers in India.
This project is related to “Organisational buying behavior for Tata Teleservises Maharashtra Limited”. Nowadays consumer is a king of market. Organisational buying behavior is the most important concept for any company by which many company formulate there marketing strategies. Thus project conducted in Pune city in Maharashtra state. The Pune city is one of the main IT Hub in India.
The Indian Internet Market Dynamics and Forecast (2008-2014) report analyses the latest developments in the fast growing Internet market of India by the main players and provides a market forecast until 2014. ROA Holdings and Optimum forecast that India's internet market is to reach as high as 868.47 million users by 2014, with an estimated compound annual growth rate (CAGR) of 20.45%. During 2008, more than 112 million subscribers were added, increasing the penetration from 20.31% to 29.76% in 2008.
In today’s market each & every firm is selling identical products, which are differentiated by
brands. The sole aim of every company is to promote their brands using different strategies in
order to earn revenue and to occupy a major market share. According to the “consumer reports” a person encounters approximately 247 images per day, but probably do not noticeeven half of them, neither gets exposed to it. This means that mere proximity or visibility ofthe message is not sufficient for the customer to notice it. Since it is not possible for thehuman brain to process so many messages all at once, the viewer often finds it difficult todecode the message communicated by the company, and thus the purpose of the wholecommunication goes in vain and gets wasted.
As the foreign companies, new technologies & consumers prospects towards innovative products, Every Electronics products are coming with internet facilities and trends towards internet usage is becoming high and high, that’s why the organisations also taking help of internet to decreasing the workload. They are extremely higher user of internet services than an individual consumer. Therefore there is a need to Internet service Providers (ISP’s) to grab this market.
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
This document provides guidance on analyzing competitors. It discusses the objectives of competitor analysis as understanding competitors' strengths/weaknesses and likely strategies/responses. Key aspects covered include:
1. Identifying direct competitors in the same product/customer markets using substitution-in-use analysis and purchase data.
2. Also identifying indirect competitors serving similar customer needs through different resources, and potential competitors with the capabilities to enter the market.
3. Gathering information on competitors' strategies, costs, resources to assess vulnerabilities and predict actions/responses to strategic moves.
The document provides a framework for systematically analyzing competitors at different levels to inform strategic decision making.
This document discusses Porter's Five Forces model and its application to analyzing the competitive environment of Nokia's business. It provides an overview of each of the five competitive forces - threat of new entrants, threat of substitutes, bargaining power of suppliers, bargaining power of buyers, and competitive rivalry. It then gives a brief history of Nokia, describing its growth into a leading telecommunications equipment manufacturer with a strong brand presence globally and in local Indian markets.
This document provides strategies for pricing new products and services. It discusses 6 factors to consider when determining price: 1) Pricing approach and strategies, 2) Costing, 3) Competition and competitors' prices, 4) Market share and dominance, 5) Customer behavior and price sensitivity, and 6) Regulatory framework. The document uses these factors to analyze pricing approaches like premium pricing, penetration pricing, and price skimming. It emphasizes the importance of considering multiple internal and external factors when setting prices.
The document discusses various marketing strategies for entering new markets as either a pioneer or late entrant. It notes that pioneers typically have significant market share advantages but can lose their lead if they become complacent. Late entrants can succeed through distinctive positioning or by taking advantage of gaps in pioneers' offerings. The strategies discussed include reducing price, improving products/services through niche targeting, entering new geographic markets, and developing new distribution channels.
A study of the Marketing Strategies of McDonald’s with special reference to G...Rahul Nagar
The document provides an executive summary and introduction to a research report on the marketing strategies of McDonald's in Greater Noida, India. The researcher analyzed McDonald's strategies in the area. The report includes an overview of McDonald's as a brand, a literature review on marketing strategy theories, and a consumer survey on perceptions of and satisfaction with McDonald's strategies. It aims to evaluate how customers respond to McDonald's prevailing marketing programs in Greater Noida.
Customer satisfaction of mobile phone subscriberssonu chaurasiya
The document discusses customer satisfaction with mobile phone subscribers in India. It provides background on the growth of the mobile phone industry in India, which now has over 800 million subscribers. The document outlines various factors that affect customer satisfaction, such as product quality, availability, and after-sales support. It also discusses marketing concepts like the 4Ps of marketing (product, price, place, promotion) and how understanding customer wants and needs is essential for a successful marketing plan. The document aims to understand satisfaction levels among subscribers of different mobile service providers in India.
This project is related to “Organisational buying behavior for Tata Teleservises Maharashtra Limited”. Nowadays consumer is a king of market. Organisational buying behavior is the most important concept for any company by which many company formulate there marketing strategies. Thus project conducted in Pune city in Maharashtra state. The Pune city is one of the main IT Hub in India.
The Indian Internet Market Dynamics and Forecast (2008-2014) report analyses the latest developments in the fast growing Internet market of India by the main players and provides a market forecast until 2014. ROA Holdings and Optimum forecast that India's internet market is to reach as high as 868.47 million users by 2014, with an estimated compound annual growth rate (CAGR) of 20.45%. During 2008, more than 112 million subscribers were added, increasing the penetration from 20.31% to 29.76% in 2008.
In today’s market each & every firm is selling identical products, which are differentiated by
brands. The sole aim of every company is to promote their brands using different strategies in
order to earn revenue and to occupy a major market share. According to the “consumer reports” a person encounters approximately 247 images per day, but probably do not noticeeven half of them, neither gets exposed to it. This means that mere proximity or visibility ofthe message is not sufficient for the customer to notice it. Since it is not possible for thehuman brain to process so many messages all at once, the viewer often finds it difficult todecode the message communicated by the company, and thus the purpose of the wholecommunication goes in vain and gets wasted.
As the foreign companies, new technologies & consumers prospects towards innovative products, Every Electronics products are coming with internet facilities and trends towards internet usage is becoming high and high, that’s why the organisations also taking help of internet to decreasing the workload. They are extremely higher user of internet services than an individual consumer. Therefore there is a need to Internet service Providers (ISP’s) to grab this market.
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
This document provides guidance on analyzing competitors. It discusses the objectives of competitor analysis as understanding competitors' strengths/weaknesses and likely strategies/responses. Key aspects covered include:
1. Identifying direct competitors in the same product/customer markets using substitution-in-use analysis and purchase data.
2. Also identifying indirect competitors serving similar customer needs through different resources, and potential competitors with the capabilities to enter the market.
3. Gathering information on competitors' strategies, costs, resources to assess vulnerabilities and predict actions/responses to strategic moves.
The document provides a framework for systematically analyzing competitors at different levels to inform strategic decision making.
The document discusses various frameworks for conducting a situation analysis for advertising planning, including the 5Cs analysis, SWOT analysis, Porter's 5 forces model, AIDA model, DAGMAR model, and hierarchy of effects model. It explains how to use these models to analyze the company, competitors, customers, collaborators, climate/environment, and to identify strengths, weaknesses, opportunities, threats. It also discusses how to define advertising objectives and target audiences, and the importance of brand personality in positioning strategy. The planning process involves situation analysis, objective setting, targeting, strategy development, implementation, and evaluation.
A Study On Customer Satisfaction On Mobile Service Providers With Reference T...Simar Neasy
This document summarizes a study on customer satisfaction with mobile service providers in select companies in India. It discusses key aspects of measuring customer satisfaction, including complaints, surveys, and analyzing lost customers. It also provides background context on the mobile telecommunications industry in India, including the major service providers and growth of the sector. Customer satisfaction is defined as a person's feelings regarding a product or service's performance relative to their expectations. High satisfaction is important for customer retention.
This document discusses Porter's Five Forces framework for analyzing industry competition and outlines the key forces: competitive rivalry, bargaining power of suppliers, bargaining power of customers, threat of new entrants, and threat of substitute products. It then provides an example analysis of the athletic footwear and apparel industry using Under Armour, examining how each of the five forces applies. Finally, it introduces PESTEL analysis, outlining the political, economic, social, technological, environmental, and legal factors that shape the business environment.
Strategic tools in re-shaping and re-mapping businessAndy Karaoulanis
This paper's objective is to present in a short but concise way several strategies managers need to implement in order to be able to understand the forces that influencing their business. Contemporary management need to re-focus from up to downstream activities and come closer to their customers. Special conditions of the information technology and computers which are prevalent in our contemporary society, like the network effects, need to be taken under vast consideration from managers in order to empower their company's market position.
Here is the brief overview of this cumulative Session Long Project (mealsdeidre
This document provides guidance for a marketing research project involving four session long projects (SLPs). In SLP1, students will identify a company and develop a marketing charge or task. They will then conduct a situation analysis, including an external environment analysis, customer environment analysis, and internal environment analysis. The document outlines the specific sections and issues to cover in each part of the analysis. The goal is for students to research the company and task to develop a feasible marketing plan in subsequent SLPs.
MBM_6109_CAT 1_Deliverable_Lamed.docx for coursework submissionahimbisibwelamed
This document contains a student's answers to questions about industrial marketing. For part (a), the student provides a detailed explanation of how the marketing mix applies differently in industrial and consumer market environments. The marketing mix (4Ps and 3 additional Ps) considers factors like product, price, place, and promotion which are applied differently when marketing to businesses versus consumers. For part (b), the student outlines major differences in strategic planning for industrial versus consumer markets, such as industrial strategic planning involving recognizing and responding to marketplace changes to achieve opportunities consistent with business objectives and capabilities. The student also discusses key elements of industrial and consumer market environments.
This document contains a student's answers to questions about industrial marketing.
Part a provides a 3-sentence summary of the marketing mix and how it applies differently in industrial versus consumer environments. It explains the 4Ps of product, price, place and promotion and how they are tailored for business-to-business needs in industrial markets.
Part b outlines the major differences between strategic planning for industrial versus consumer markets, noting industrial markets have fewer, larger volume buyers who seek long-term commitments from suppliers.
MARKETING PRINCIPLES AND MARKETING MANAGEMENT REVISION Q's & A'sFredrickBaraza2
This presentation includes the major questions and their answers in marketing principles and marketing management units or courses. they can really go handy during your revision for an exam
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
This document discusses conducting a competitive analysis of other businesses in the same industry. It recommends calling competitors to ask questions as a potential customer and request their marketing materials. It also suggests calling competitors in other areas to get unbiased advice. Additionally, the document outlines conducting field analysis by asking potential customers about familiar competitors to identify opportunities. The overall goal is to understand competitors' strengths, weaknesses, costs and public image to help strategize your own business approach.
Base Stations - The Forefront of Green TelecomPeter Jarich
The document discusses how base stations are at the forefront of green telecom initiatives due to their large numbers and impact. While energy efficiency is important, there are limits to improving the efficiency of power amplifiers alone. Alternative approaches like using renewable energy sources, innovative siting practices, and network architectures can help reduce the carbon footprint. For base station buyers, factors like evolving energy costs, regulations, and consumer sentiment must be considered when forecasting and evaluating green options. The definition of "green" also merits reexamination in terms balancing environmental aspirations with market realities. Competitive intelligence from sources like Current Analysis can help level the playing field and enable improved competitive responses.
Market penetration refers to the percentage of a target market that uses a specific product or service. It can be measured as a company's sales as a percentage of the total sales for that product category. The document discusses various tactics for increasing market penetration, such as knowing the risks of entering new markets versus focusing on existing markets, creating barriers to entry for competitors, being unique in marketing approaches, diversifying product lines, and forming strategic alliances. It emphasizes using multiple tactics together for the most effective market penetration.
INNOVATIVE LIGHTING INC· TRADITIONAL DIGITAL MARKETINGInno.docxjaggernaoma
INNOVATIVE LIGHTING INC
· TRADITIONAL DIGITAL MARKETING
Innovative Lighting Company uses traditional digital marketing because of its longevity hence most people are accustomed to it. Customers’ stills prefer to find advertisements in magazines and newspapers or reading billboards thus this is a motivational factor for the company to keep using the traditional digital marketing to ensure customers are aware of its products and services available.
· NEW DIGITAL MARKETING TECHNIQUES
Digital marketing also is known as data –driven marketing is a term used to define marketing of products and services using digital technologies on the internet. The Innovative Lighting Company uses new digital marketing techniques such as
1. Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones. It provides customers with time and location sensitive, personalized information that promotes goods and services.
2. Online Display of Advertisement deals with showcasing promotional messages or ideas to the consumers on the internet. This includes advertising blogs and networks.
3. Email marketing is considered a cheap form of digital marketing and it is also a way rapidly communicate a message such as their value proposition to existing or potential customers.
4. Social media marketing: The Company uses social media platform channels such as Facebook, twitters, Telegrams, Pinterest, Instagram, Google+ to market a products or services.
REFERENCES
1. Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace, Sydney.
2. Kotler, P. and Armstrong, G. (2001) Principles of Marketing, 9th end, Englewood Cliffs NJ: Prentice Hall, ch. 12, pp. 429–69 and ch. 13, pp. 471–507.
3. The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition
Running head: MARKETING PLAN 1
MARKETING PLAN 6
Marketing Plan
Student’s name
University affiliation
Marketing Plan
Prepare a SWOT analysis
SWOT analysis is considered to be a very imperative technique in the gaining of an understanding of the strengths and weaknesses as well as in the identification of the threats and the opportunities that a business or a product is prone to. SWOT analysis is actually used in the business context to assist in the carving of a sustainable niche in the market. It is very powerful due to the capability of assisting a business in uncovering the opportunities that it is well placed to exploit. In addition to this, through understanding the weaknesses that it has, a business can be in a position to manage and eliminate the threats that are likely to catch it unawares. This section looks at the strength, weaknesses, opportunities and threats that Hour glass tra.
This document provides an overview of a corporate strategy syllabus chapter on competitive rivalry and competitive dynamics. It defines key terms like competitors, competitive behavior, and competitive dynamics. It discusses factors that affect a competitor's likelihood of taking actions or responding to actions. The opening case examines Google's competition in search and other markets from companies like Bing, Yahoo, Amazon and Facebook. It also analyzes competitive behaviors Google takes to build advantages over rivals. The document outlines different types of competitive behaviors firms may exhibit, like conflict, competition, co-existence and cooperation.
This document provides notes on marketing strategy concepts from chapters 8-11 of a marketing textbook. It summarizes key points about innovation and new product development, brand management, value chain strategy, distribution channels, and pricing strategy. For each topic, it outlines important terminology and models to understand and highlights how these concepts relate to a marketing simulation.
Assessment of most selling staples & FMCG products in mop & pop stores close ...BHOMA RAM
The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
The document discusses business marketing and compares it to consumer goods marketing. It notes that business marketing is also called industrial marketing and that 50% of business school graduates join firms that compete in business markets. It also discusses key differences between business and consumer markets like derived demand, fluctuating demand, and inelastic demand in business markets.
The document discusses information visibility in supply chains and its effect on supply chain dynamics. It analyzes current supply chain management (SCM) practices that rely on periodic data updates and manual data entry, which can be error-prone. The advent of the internet and new technologies like RFID tags enable real-time information sharing across supply chain partners. This dynamic trading model requires a communications framework to provide complete, standardized information visibility across the end-to-end supply chain in real-time. Such information sharing can improve planning, forecasting, and collaboration between suppliers, manufacturers, distributors and customers.
The document discusses information visibility in supply chains and its effect on supply chain dynamics. It notes that current supply chain software focuses on planning internally within companies and relies on periodic manual data updates. This limits information access and real-time communication between supply chain partners. The advent of the internet and new technologies like RFID allow for real-time information sharing across dynamic trading networks. This increased information visibility enables improved collaboration, planning and scheduling between supply chain partners based on integrated demand and inventory data from across the entire network. The document argues that a framework is needed to achieve complete information visibility using these new technologies and standardized data formats.
Michael Porter's 5 Forces in Online retail Store/Retailer FlipkartPreeti Acharya
Michael Porter's 5 Forces, Diagram, Diagram Explanation, About Michael Porter, Supplier Power, Buyer Power, Competitive Rivalry,Threat of Substitutes, Threat of New Entry, Porter's Five Forces For Online Retailer, Recommendations for Flipkart, Conclusions
Part 1.....InstructionsSelect one of the age groups disc.docxMARRY7
Part 1.....
Instructions
Select one of the age groups discussed in this unit (adolescent, adult, or elderly). Create a community health strategy for dealing with intentional and unintentional injuries (motor vehicle accidents, suicide, or violence).Your response should include information on the morbidity and mortality rates and the key factors associated with the injuries.Your APA-Style essay must be at least two pages in length (not counting the title and reference pages). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Part 2....... Need To Be 1 Paragraph Long
According to the Centers for Medicare Services (CMS), the Affordable Care Act (ACA) was designed to give U.S. citizens improved flexibility and control, allowing them to make more informed decisions about their own health plans and healthcare providers.
Now that the ACA has been in place for several years, do you feel that in fact happened? Discuss the strengths and weaknesses of the ACA today.
.
Part 1 – Add to Website PlanList at least three .docxMARRY7
Part 1 – Add to Website Plan
List
at least three interactive features that could be added to your
site and what purpose each would serve for your site and its visitors.
The form created in Part Two of this assignment can be included as
one of the interactive features.
Part 2 – Refine and finalize your website
Refine
and finalize your website by doing the following:
•
Add a simple web form—such as an order form, a subscription
to a newsletter, or a request for contact.
•
Use division or a table to structure the form elements.
•
Apply JavaScript
®
to validate the form.
•
Finalize a navigation system.
•
Use metadata to increase accessibility and search engine
optimization.
15
WEB/240 Version 1
8
•
Test for functionality and usability.
As in the prior assignment, use only Adobe
®
Dreamweaver
®
or
another HTML editor to refine the homepage developed in Week
Three.
Check
your HTML code using the Markup Validation Service on the
W3C
®
website, (www.w3.org) prior to submitting your web page(s).
A link to this site may be found in the Materials tab on your student
website.
Submit
all website files in a compressed folder.
.
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Here is the brief overview of this cumulative Session Long Project (mealsdeidre
This document provides guidance for a marketing research project involving four session long projects (SLPs). In SLP1, students will identify a company and develop a marketing charge or task. They will then conduct a situation analysis, including an external environment analysis, customer environment analysis, and internal environment analysis. The document outlines the specific sections and issues to cover in each part of the analysis. The goal is for students to research the company and task to develop a feasible marketing plan in subsequent SLPs.
MBM_6109_CAT 1_Deliverable_Lamed.docx for coursework submissionahimbisibwelamed
This document contains a student's answers to questions about industrial marketing. For part (a), the student provides a detailed explanation of how the marketing mix applies differently in industrial and consumer market environments. The marketing mix (4Ps and 3 additional Ps) considers factors like product, price, place, and promotion which are applied differently when marketing to businesses versus consumers. For part (b), the student outlines major differences in strategic planning for industrial versus consumer markets, such as industrial strategic planning involving recognizing and responding to marketplace changes to achieve opportunities consistent with business objectives and capabilities. The student also discusses key elements of industrial and consumer market environments.
This document contains a student's answers to questions about industrial marketing.
Part a provides a 3-sentence summary of the marketing mix and how it applies differently in industrial versus consumer environments. It explains the 4Ps of product, price, place and promotion and how they are tailored for business-to-business needs in industrial markets.
Part b outlines the major differences between strategic planning for industrial versus consumer markets, noting industrial markets have fewer, larger volume buyers who seek long-term commitments from suppliers.
MARKETING PRINCIPLES AND MARKETING MANAGEMENT REVISION Q's & A'sFredrickBaraza2
This presentation includes the major questions and their answers in marketing principles and marketing management units or courses. they can really go handy during your revision for an exam
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
This document discusses conducting a competitive analysis of other businesses in the same industry. It recommends calling competitors to ask questions as a potential customer and request their marketing materials. It also suggests calling competitors in other areas to get unbiased advice. Additionally, the document outlines conducting field analysis by asking potential customers about familiar competitors to identify opportunities. The overall goal is to understand competitors' strengths, weaknesses, costs and public image to help strategize your own business approach.
Base Stations - The Forefront of Green TelecomPeter Jarich
The document discusses how base stations are at the forefront of green telecom initiatives due to their large numbers and impact. While energy efficiency is important, there are limits to improving the efficiency of power amplifiers alone. Alternative approaches like using renewable energy sources, innovative siting practices, and network architectures can help reduce the carbon footprint. For base station buyers, factors like evolving energy costs, regulations, and consumer sentiment must be considered when forecasting and evaluating green options. The definition of "green" also merits reexamination in terms balancing environmental aspirations with market realities. Competitive intelligence from sources like Current Analysis can help level the playing field and enable improved competitive responses.
Market penetration refers to the percentage of a target market that uses a specific product or service. It can be measured as a company's sales as a percentage of the total sales for that product category. The document discusses various tactics for increasing market penetration, such as knowing the risks of entering new markets versus focusing on existing markets, creating barriers to entry for competitors, being unique in marketing approaches, diversifying product lines, and forming strategic alliances. It emphasizes using multiple tactics together for the most effective market penetration.
INNOVATIVE LIGHTING INC· TRADITIONAL DIGITAL MARKETINGInno.docxjaggernaoma
INNOVATIVE LIGHTING INC
· TRADITIONAL DIGITAL MARKETING
Innovative Lighting Company uses traditional digital marketing because of its longevity hence most people are accustomed to it. Customers’ stills prefer to find advertisements in magazines and newspapers or reading billboards thus this is a motivational factor for the company to keep using the traditional digital marketing to ensure customers are aware of its products and services available.
· NEW DIGITAL MARKETING TECHNIQUES
Digital marketing also is known as data –driven marketing is a term used to define marketing of products and services using digital technologies on the internet. The Innovative Lighting Company uses new digital marketing techniques such as
1. Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones. It provides customers with time and location sensitive, personalized information that promotes goods and services.
2. Online Display of Advertisement deals with showcasing promotional messages or ideas to the consumers on the internet. This includes advertising blogs and networks.
3. Email marketing is considered a cheap form of digital marketing and it is also a way rapidly communicate a message such as their value proposition to existing or potential customers.
4. Social media marketing: The Company uses social media platform channels such as Facebook, twitters, Telegrams, Pinterest, Instagram, Google+ to market a products or services.
REFERENCES
1. Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace, Sydney.
2. Kotler, P. and Armstrong, G. (2001) Principles of Marketing, 9th end, Englewood Cliffs NJ: Prentice Hall, ch. 12, pp. 429–69 and ch. 13, pp. 471–507.
3. The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition
Running head: MARKETING PLAN 1
MARKETING PLAN 6
Marketing Plan
Student’s name
University affiliation
Marketing Plan
Prepare a SWOT analysis
SWOT analysis is considered to be a very imperative technique in the gaining of an understanding of the strengths and weaknesses as well as in the identification of the threats and the opportunities that a business or a product is prone to. SWOT analysis is actually used in the business context to assist in the carving of a sustainable niche in the market. It is very powerful due to the capability of assisting a business in uncovering the opportunities that it is well placed to exploit. In addition to this, through understanding the weaknesses that it has, a business can be in a position to manage and eliminate the threats that are likely to catch it unawares. This section looks at the strength, weaknesses, opportunities and threats that Hour glass tra.
This document provides an overview of a corporate strategy syllabus chapter on competitive rivalry and competitive dynamics. It defines key terms like competitors, competitive behavior, and competitive dynamics. It discusses factors that affect a competitor's likelihood of taking actions or responding to actions. The opening case examines Google's competition in search and other markets from companies like Bing, Yahoo, Amazon and Facebook. It also analyzes competitive behaviors Google takes to build advantages over rivals. The document outlines different types of competitive behaviors firms may exhibit, like conflict, competition, co-existence and cooperation.
This document provides notes on marketing strategy concepts from chapters 8-11 of a marketing textbook. It summarizes key points about innovation and new product development, brand management, value chain strategy, distribution channels, and pricing strategy. For each topic, it outlines important terminology and models to understand and highlights how these concepts relate to a marketing simulation.
Assessment of most selling staples & FMCG products in mop & pop stores close ...BHOMA RAM
The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
The document discusses business marketing and compares it to consumer goods marketing. It notes that business marketing is also called industrial marketing and that 50% of business school graduates join firms that compete in business markets. It also discusses key differences between business and consumer markets like derived demand, fluctuating demand, and inelastic demand in business markets.
The document discusses information visibility in supply chains and its effect on supply chain dynamics. It analyzes current supply chain management (SCM) practices that rely on periodic data updates and manual data entry, which can be error-prone. The advent of the internet and new technologies like RFID tags enable real-time information sharing across supply chain partners. This dynamic trading model requires a communications framework to provide complete, standardized information visibility across the end-to-end supply chain in real-time. Such information sharing can improve planning, forecasting, and collaboration between suppliers, manufacturers, distributors and customers.
The document discusses information visibility in supply chains and its effect on supply chain dynamics. It notes that current supply chain software focuses on planning internally within companies and relies on periodic manual data updates. This limits information access and real-time communication between supply chain partners. The advent of the internet and new technologies like RFID allow for real-time information sharing across dynamic trading networks. This increased information visibility enables improved collaboration, planning and scheduling between supply chain partners based on integrated demand and inventory data from across the entire network. The document argues that a framework is needed to achieve complete information visibility using these new technologies and standardized data formats.
Michael Porter's 5 Forces in Online retail Store/Retailer FlipkartPreeti Acharya
Michael Porter's 5 Forces, Diagram, Diagram Explanation, About Michael Porter, Supplier Power, Buyer Power, Competitive Rivalry,Threat of Substitutes, Threat of New Entry, Porter's Five Forces For Online Retailer, Recommendations for Flipkart, Conclusions
Similar to Running Head Competitive Analysis of the Organization .docx (20)
Part 1.....InstructionsSelect one of the age groups disc.docxMARRY7
Part 1.....
Instructions
Select one of the age groups discussed in this unit (adolescent, adult, or elderly). Create a community health strategy for dealing with intentional and unintentional injuries (motor vehicle accidents, suicide, or violence).Your response should include information on the morbidity and mortality rates and the key factors associated with the injuries.Your APA-Style essay must be at least two pages in length (not counting the title and reference pages). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Part 2....... Need To Be 1 Paragraph Long
According to the Centers for Medicare Services (CMS), the Affordable Care Act (ACA) was designed to give U.S. citizens improved flexibility and control, allowing them to make more informed decisions about their own health plans and healthcare providers.
Now that the ACA has been in place for several years, do you feel that in fact happened? Discuss the strengths and weaknesses of the ACA today.
.
Part 1 – Add to Website PlanList at least three .docxMARRY7
Part 1 – Add to Website Plan
List
at least three interactive features that could be added to your
site and what purpose each would serve for your site and its visitors.
The form created in Part Two of this assignment can be included as
one of the interactive features.
Part 2 – Refine and finalize your website
Refine
and finalize your website by doing the following:
•
Add a simple web form—such as an order form, a subscription
to a newsletter, or a request for contact.
•
Use division or a table to structure the form elements.
•
Apply JavaScript
®
to validate the form.
•
Finalize a navigation system.
•
Use metadata to increase accessibility and search engine
optimization.
15
WEB/240 Version 1
8
•
Test for functionality and usability.
As in the prior assignment, use only Adobe
®
Dreamweaver
®
or
another HTML editor to refine the homepage developed in Week
Three.
Check
your HTML code using the Markup Validation Service on the
W3C
®
website, (www.w3.org) prior to submitting your web page(s).
A link to this site may be found in the Materials tab on your student
website.
Submit
all website files in a compressed folder.
.
Part 1 True or False Questions. (10 questions at 1 point each).docxMARRY7
Part 1: True or False Questions.
(10 questions at 1 point each)
T
F
A hash algorithm uses a one-way cryptographic function, whereas both secret-key and public-key systems use two-way (i.e., reversible) cryptographic functions.
Answer: _____
T
F
The strongest 3DES (Triple DES) requires the use of three independent keys.
Answer: _____
T
F
When it comes to the ethics of a particular situation, there is only one right answer.
Answer: _____
T
F
Packet filters protect networks by blocking packets based on the packets’ contents.
Answer: _____
T
F
The biggest advantage of
public-key
cryptography over
secret-key
cryptography is in the area of key management/key distribution.
Answer: _____
T
F
In terms of privacy laws, companies have no advantage over the government in terms of the types of data that a company can collect.
Answer: _____
T
F
Intrusion Detection Systems (IDS) provide no protection from internal threats.
Answer: _____
T
F
A Denial-of-Service attack does not require the attacker to penetrate the target's security defenses.
Answer: _____
T
F
AES uses the Rijndael algorithm.
Answer: _____
T
F
A one-time pad is a safe house used only once by an undercover agent.
Answer: _____
Part 2: Multiple Choice Questions. Print
all
the correct answers in the blank following the question; in some cases a fully correct answer may require more than one lettered choice to be selected. (
Each question is worth 2 points.
There is no guarantee of partial credit for partially correct answers.)
If person A uses AES to transmit an encrypted message to person B, which key or keys will A have to use:
a.
A’s private key
b.
A’s public key
c.
B’s private key
d.
B’s public key
e.
None of the keys listed above
Answer(s): ____
From the perspective of
entropy
:
Plaintext will have a higher entropy than the ciphertext
The unequal frequency of characters in human languages tends to reduce the entropy of plaintext messages in that language
Encrypted messages appear to be noise-like
Plaintext requires more transmission bandwidth than ciphertext
None of the above
Answer(s): _____
Protection of a software program that uses a unique, novel algorithm could be legally protected by:
a.
A patent
b.
A copyright
c.
A patent and copyright
d.
Ethical standards
e.
All of the above
Answer(s): _____
Security
threats
include which of the following:
a.
Unlocked doors
b.
Disgruntled employees
c.
Hurricanes
d.
Un-patched software programs
e.
All of the above
Answer(s): _____
Denial of service attacks include:
a.
DNS poisoning
b.
Smurf attack
c.
Ping of death
d.
SYN flood
e.
All of the above
Answer(s): _____
Part 3: Short Answer Questions.
(10 questions at 5 points each)
Alan and Beatrice are both users of PKI. Explain how they use their keys to communicate when Alan sends a private message to Beatrice, and provides proof that he sent the message.
Answer:
Briefly describe the purpose of firewalls and how .
Part 11. Why is it so important in system engineering to become .docxMARRY7
Part 1
1. Why is it so important in system engineering to become familiar with some of the analytical methods?
2. Identify and describe some of the technologies that are being applied in the design process. Provide some examples of typical applications, and describe some of the benefits associated with the application of computerized methods in the design process.
3. How does CAM and CAS relate to system engineering? Describe some possible impacts.
4. How is design review and evaluation accomplished? Why is it important relative to meeting system engineering objectives? Describe some of the checks and balances in the design process.
5. What is included in the establishment of a "functional” baseline, Allocated baseline, and Product baseline? Why is baseline management important?
6. What is configuration management (CM) and how does it relate to system engineering? Define Configuration Identification (CI) and Configuration Status Accounting (CSA).
Part 2
Select a system of your choice, and construct a sequential flow diagram of the overall system development process. Identify the major tasks in system development, and develop a plan/schedule of formal design review. Briefly describe what is covered in each.
Part 3
Discuss some of the problems associated with the application of computerized methods in the design process. Provide examples. What cautions must be observed?
.
Part 1 Using the internet, search for commercial IDPS systems. What.docxMARRY7
Part 1: Using the internet, search for commercial IDPS systems. What classification systems and descriptions are used and how can these be used to compare the features and components of each IDPS? Create a comparison spreadsheet identifying the classification systems you find.
Part 2: What are some of the legal and ethical issues surrounding the use of intrusion detection systems logs and other technology tools as evidence in criminal and legal matters?
Part 3: Write a 2 - 3 page APA style paper summarizing the background, description, and purpose of NIST Special Publication 800-94,
Guide to Intrusion Detection and Prevention Systems
. The last section of your paper should be titled "Author Reflection" and should reflect your critique of the publication examined. You are not expected to read the entire guide, you should be mainly concerned with section two of the report, titled "Intrusion Detection and Prevention Principles" and section three of the report, titled "IDPS Technologies."
Part 4:
Why is it so important in system engineering to become familiar with some of the analytical methods?
Identify and describe some of the technologies that are being applied in the design process. Provide some examples of typical applications, and describe some of the benefits associated with the application of computerized methods in the design process.
How does CAM and CAS relate to system engineering? Describe some possible impacts.
How is design review and evaluation accomplished? Why is it important relative to meeting system engineering objectives? Describe some of the checks and balances in the design process.
What is included in the establishment of a "functional” baseline, Allocated baseline, and Product baseline? Why is baseline management important?
What is configuration management (CM) and how does it relate to system engineering? Define Configuration Identification (CI) and Configuration Status Accounting (CSA).
Part 5: Select a system of your choice, and construct a sequential flow diagram of the overall system development process. Identify the major tasks in system development, and develop a plan/schedule of formal design review. Briefly describe what is covered in each.
Part 6:
Discuss some of the problems associated with the application of computerized methods in the design process. Provide examples. What cautions must be observed?
.
Part 1- Create an outline of the assignment below thenPart 2-1000 .docxMARRY7
Part 1- Create an outline of the assignment below then
Part 2-1000 word assignment
Your fast-food franchise has been cleared for business in all 4 countries (United Arab Emirates, Israel, Mexico, and China). You now have to start construction on your restaurants. The financing is coming from the United Arab Emirates, the materials are coming from Mexico and China, the engineering and technology are coming from Israel , and the labor will be hired locally within these countries by your management team from the United States. You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another. The people seem to be staying with their own groups and not mingling.
What is the cultural phenomenon at play here (what is it called/ term)?
How do you explain the lack of intercultural communication and interaction?
What do you know about these cultures—specifically their economic, political, educational, and social systems—that could help you in getting them together?
What are some of the contrasting cultural values of these countries?
You are concerned about some of the language barriers as you start the meeting, particularly the fact that the United States is a low-context country, and some of the countries present are high-context countries. Furthermore, you only speak English, and you do not have an interpreter present.
How will this affect the presentation?
What are some of the issues you should be concerned about regarding verbal and nonverbal language for this group?
What strategy would you use to begin to have everyone develop a relationship with each other that will help ease future negotiations, development, and implementation?
.
Part 1 Review QuestionsWhat is the difference between criminal la.docxMARRY7
Part 1: Review Questions
What is the difference between criminal law and civil law?
What is privacy, in the context of information security?
What is intellectual property? Is it offered the same protection in every country of the world? What laws currently protect it in the U.S. and Europe?
What are the three general categories of unethical and illegal behavior?
Part 2: Module Practice
What does CISSP stand for? Using the Internet, find out what continuing education is required in order for the holder of a CISSP to remain current and in good standing.
.
Part 1 Review QuestionsWhat is the difference between authenticat.docxMARRY7
The document contains two parts. Part 1 lists review questions about authentication vs authorization, network security relationships, network vs host intrusion detection systems, and VPNs. Part 2 instructs the reader to create a spreadsheet that encrypts values using a transposition cipher, then further encrypts the results using a substitution cipher.
Part 1 SQLDatabase workScenarioDevelopment of a relationa.docxMARRY7
Part 1: SQL/Database work
Scenario
Development of a relational database system for a food producing company
FoodRU is a Leicester-based food producing company. The company wants to keep details regarding both past and present employees and their assignment to shifts over time. At present, there are three defined shift patterns; the morning shift starts at 6am and finishes at 2pm, the day shift starts at 9am and finishes at 5pm, and the evening shift starts at 4pm and finishes at 12am (midnight). However, management have already indicated that they may need to add further shift patterns in the future (e.g., by adding a night shift to the existing ones so that the company can meet a high user demand for their foods). They therefore require shift details to be stored within a separate Shift table, with attributes that allow the storage of a shift name with its associated start and finish times (use the 24 hour clock for these times).
Past and present employee details are to be kept in the same Employee table, and the details to be kept are the employee’s unique 6 digit reference number, the first name, surname and any other names (if there are any) of the employee, the employee’s gender, contact address and contact telephone, the date on which the employee started his/her employment at the company and the date on which the employee finished his/her employment at the company (should s/he be a past employee). Details regarding staff assignments to shifts include the date that an employee was allocated to work a particular shift, and the date that s/he was taken off the shift (if not still assigned to it). Employees can be assigned to different shifts over time and even to the same shift over different time periods, although they cannot be assigned to more than one shift at any one time. A new employee may not yet be assigned to a shift.
Tasks:
1. Provide the table specifications for the THREE tables that are required by FoodRU to store employee, shift and assignment details. That is, for each of the three tables, you should provide, in a suitable presentation format, the name of the table and a specification of each its attributes to include:
• Attribute name
• Attribute brief description as to its meaning
• a description of the attribute’s data type/integrity (e.g., date field, character field of length 20, number field <= 10, etc. – you can use the Oracle data types within these descriptions if you want to)
• An indication as to whether the attribute is a primary key attribute and/or foreign key attribute
• An indication as to whether the attribute can or cannot take null values
Make sure your design specifies the appropriate links between the three tables. Remember to write down any additional integrity you need to enforce either at a specific table level or across two or more tables, if this is required. Also, remember to write down any justifications for the data types/integrity or for any other design features that.
Part 1 Review QuestionsWhat functions constitute a complete infor.docxMARRY7
Part 1: Review Questions
What functions constitute a complete information security program?
What is the typical size of the security staff in a small organization? A medium-sized organization? A large organization? A very large organization?
Where can an organization place the information security unit? Where should (and shouldn’t) it be placed?
Into what four areas should the information security functions be divided?
Part 2: Module Practice
Design three security posters on various aspects of information security using a graphics presentation program and clip art. Describe the methods you used to develop your design.
.
Part 1A persons lifestyle has a significant influence on the p.docxMARRY7
Part 1:
A person's lifestyle has a significant influence on the person's health and development as he or she moves into middle age (and old age). Stability and change are also common factors in an adult's life.
Describe how middle adulthood provides stability in a person's life. Explain some of the factors that would lead to stability in a person's life as he or she moves through middle age.
Describe some of the more common lifestyle issues that have a negative impact on a person's continued development. Explain how a person may be able to reverse some of the lifestyle influences.
On the basis of your readings, describe what is meant by a midlife crisis. Explain why a midlife crisis may or may not be critical.
Part 2:
Erikson, Gould, Helson, and Levinson provide different perspectives on middle age in adulthood.
Describe each of these theories as it relates to middle adulthood.
On the basis of your readings, compare and contrast these theories. Which one gives a better explanation of middle adulthood?
Justify your answers with appropriate reasoning and research from your text and course readings. Comment on the postings of at least two peers, and provide an analysis of each peer’s postings while also suggesting specific additions or clarifications for improving the discussion question response.
.
Part 1 Review QuestionsWhat is the definition of information secu.docxMARRY7
Part 1: Review Questions
What is the definition of information security? What essential protections must be in place to protect information systems from danger?
Define the InfoSec processes of identification, authentication, authorization, and accountability.
Define project management. Why is project management of particular interest in the field of information security?
What are the five basic outcomes that should be achieved through information security governance?
What is a threat in the context of information security? How many categories of threats exist as presented in this chapter?
Part 2: Module Practice
Find an article that talks about relative risk either from inside the organization or form external sources. Once you locate and read it, compose a 1-2 page paper that summarizes your findings and critique the article. Use a word processor to complete your assignment and submit it as a .docx or .doc document.
.
Part 1 Review QuestionsWhat is a security modelWhat are the es.docxMARRY7
Part 1: Review Questions
What is a security model?
What are the essential processes of access control?
Identify at least two different approaches used to categorize access control methodologies. List the types of controls found in each.
What is COBIT? Who is its sponsor? What does it accomplish?
What is the standard of due care? How does it relate to due diligence?
What is baselining? How does it differ from benchmarking?
Part 2: Module Practice
Make a list of at least ten information security metrics that could be collected for a small internet commerce company with 10 employees. For this senario, the company uses an outside vendor for packaging and distribution. Whom should the metrics be reported?
.
Part 1 Listed below are several key Supreme Court decisions that .docxMARRY7
Part 1:
Listed below are several key Supreme Court decisions that resulted in a clarification of inmate rights.
Choose any one
of the cases listed below. Summarize the facts of the case, the issue that needed to be resolved, the court’s decision, and the reasoning behind the decision.
Helling v. McKinney
(1993)
Washington v. Harper
(1990)
Hudson v. Palmer
(1984)
Bell v. Wolfish
(1979)
Bounds v. Smith
(1977)
Estelle v. Gamble
(1976)
Wolff v. McDonnell
(1974)
.
Part 1 Infrastructure DesignCreate an 8–10-page infrastructur.docxMARRY7
Part 1: Infrastructure Design
Create an 8–10-page infrastructure design document in which you:
Identify the major hardware and software components of your hypothetical e-commerce company's information systems infrastructure.
Design your e-commerce company's hardware (database and proxy servers, network equipment) and software (analytics, big data, API, content management) from a size, scale, type, and interoperability standards perspective.
Document the potential security vulnerabilities and a security design for your e-commerce company.
Use graphical tools to create a data flow diagram (DFD) for your e-commerce company.
Use sources to support your writing.
Choose sources that are credible, relevant, and appropriate.
Cite each source listed on your source page at least one time within your assignment.
Part 2: Updated Gantt Chart
Use Microsoft Project to update the previously created Gantt chart with the major and minor tasks identified in the infrastructure design document.
.
part 1 I attended an international conference on Biotechnology and .docxMARRY7
part 1: I attended an international conference on Biotechnology and one of the sessions I went to was on the subject of bio-engineering a "death gene" that could be introduced into the mosquito population and destroy every mosquito on earth. The discussion that ensued was about the ethics of such a thing. I want you to tell how you feel about introducing such a gene. Look up something about this. Your reference does not have to be about this particular gene, but can be about anything that relates to the discussion. Remember to cite your reference, and write at least 150 words
part 2:
Respond to another student
respond to this
I think that with regulation of the mosquito communities would be a good thing. Mosquitos carry many dangerous diseases and if we can lower the population we can slow the rate of transmission of these diseases. This could save many many lives around the world. I would be hesitant though to release the genetically engineered mosquitos into the environment. In the article I read they releases sterile male mosquitos into the environment. This I feel is a safer way to regulate because we are not altering any genes we are just regulating a naturally occurring issue in nature. Sterile males cannot pass on the genes and also male mosquitos are not the ones who would be likely to pass on the diseases. The article stated that only females bite and therefore males would not be capable of spreading the diseases. With sterile males being released there will be less mosquitos due to lack of repopulation. This will still allow organisms relying on mosquitos for food to still be able to survive with less risk to humans. They are an invasive species so it would help to eliminate the spread of mosquitos to different areas. This will keep the spread of disease throughout areas. I do not think it is right to alter the genes for human use though. It is not how nature had intended. If the gene pops up naturally in the population then it should not be taken out but we should not introduce it due to humans "playing God" with genetics. "Mosquitoes Engineered To Kill Their Own Kind." NPR. NPR, n.d. Web. 22 July 2014. .
.
Part 1 Chapter 7 Summary plus end of chapter discussion of Alfred.docxMARRY7
Part 1:
Chapter 7 Summary plus end of chapter discussion of Alfred Marshall, should be 100-250 words
Part 2: The discussion on the first 7 pages is a satire on the economists (known as the neoclassical economists).
List 4 passages that can be considered satire.
(You need not write the entire passage.
Simply show clearly where the passage begins and ends.)
.
Parent Involvement Plan This week you will create a Parent Involve.docxMARRY7
Parent Involvement Plan
This week you will create a Parent Involvement Plan in response to the following scenario:
Imagine you are working with infant, toddler and preschool aged children in a child care center. The majority of the children has special needs and receives early intervention or are on an IEP. Many of the children’s parents work two jobs and have a difficult time participating in the center's activities. Whenever the center plans an event, the parental involvement is lower than desired. The center has tried to increase parental involvement through such methods as calling to remind parents and sending home notices, but is not having any luck.
Your assignment is to create a Parental Involvement Plan to encourage better participation from parents. Follow these steps to develop your plan:
Step 1:
Identify the issue, discuss your beliefs about the situation, and formulate conclusions and offer suggestions to the director of the child care center.
Step 2:
Create a Parent Involvement Plan that your director can copy and paste into the employee and parent handbook. Your plan should include:
The importance of early intervention and individual educational plans
Ways to assist students and their families
The importance of parent involvement
Please use the template provided and your rubric as your guide to completing this assignment.
.
Parenting Practices Over GenerationsGeneration 1 Years children.docxMARRY7
Parenting Practices Over Generations
Generation 1: Years children were raised (19XX-XXXX)
Generation 2: Years
Generation 3: Years
Parenting Practice 1: Education
Parenting Practice 2:
Parenting Practice 3:
Parenting Practice 4:
.
ParamsThe interface must be pleasing to look at (a basic form wit.docxMARRY7
Params:
The interface must be pleasing to look at (a basic form with the four fields listed below, a playlist queue (checked listbox) and media player will suffice).
There must be a separate file that will contain information about each soundtrack in your system. That information will be:
Title;
Artist;
Note area;
Type; and
Anything else that you wish to include on each record.
There must be a way to add data to this file.
There must be a way to delete data from this file.
There must be at least one report using data from the file.
There must be a queue to allow you to play selected music tracks in sequence (like two in a row) without manual intervention.
There must be a way to show the data in at least two different sequences (by title, by artist, etc.).
There must be documentation explaining how your Jukebox works (how you add songs, play songs, etc.).
Currently there is a Text file that contains the information about the wav files to be played, several wav files that the text file references. I have also made an access database from the text file.
.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Running Head Competitive Analysis of the Organization .docx
1. Running Head: Competitive Analysis of the Organization
6
Competitive analysis of the organization
It is important for any organization to thrive and succeed in
their business markets. It is also vital for these particular firms
to develop the need to analyze their competitor’s needs and
strategies. Understanding competitor analysis however is
important in ascertaining marketing planning strategies and
processes. Strong competitors perhaps can hinder best
performances of the firm and its general success, and at an
advanced stages, it can lead to total failures. Competitive
analysis however enables firms to anticipate their close
competitor’s actions and that can enable the organization to
exploit competitor’s weaknesses. The strategy also enables
firms to identify their most unique selling points. The
identification of the selling points however can be strengthened
trough marketing campaigns. Competitive analysis however
enables and aids successful competitors to continuously develop
their best marketing strategies in acute response to the changes
in the market place.
Based on porter’s five competitive forces, these strategies were
developed basically as a framework for assessing and evaluating
the business competitive strength and the firm’s business
position. This strategy believes in the notion that five forces
exist that determines the competitiveness and attractiveness of
the market. It also identifies greatly where power lies in a
business situation. Porter’s specifications are therefore
important in realizing the strengths of the organization current
competitive position, and it also predicts the organizational
strength in the future. The forces however can be used by
strategic analysts at advanced stages to realize if new products
or services that prevail in the business environment are
2. potentially profitable.
They can also use it to ascertain the areas that posses more
strength, this will help in improving weaknesses and helps to
avoid mistakes.
Porters five forces of competitive positions
Supplier power is the certainty of how suppliers make it easy to
drive and raise prices. Normally, supplier power is driven by
the number of suppliers for each particular input, the available
of their products and services, the strengths supplier posses and
the relative cost of switching from one particular supplier to the
other. Suppliers posses power when: there are very few
suppliers of a particular product, when substitute don’t exist,
when the product is extremely important to the potential buyer
who cannot do without it and also the degree of differentiation
of inputs
Buyer power.Buyer’s posses the potential of lowering prices.
This is normally ascertained by the number of buyers existing in
the market. It is also related to the individual buyer to the
organization. Cost of the buyer that determines the switching
from one supplier to the other is also determining factor.
Business with few buyers is not productive simply because they
often dictate business terms to potential buyers.
Competitive rivalry. For a business to prosper in any given
modern society there should be a number and capable
competitors in the market. Many competitors however who offer
undifferentiated products and services will definitely tend to
reduce market attractiveness.
Treat of substitution. Existence of substitute goods and services
in the market place may make buyers to develop the mind of
switching to alternative responses due to price increases. Buyers
at this particular point may prefer lower prices to the higher
one. This strategy reduces the supplier power and also market
attractiveness will be lower
3. Treat of new entry. Existence of profitable markets entices and
attracts new suppliers. Due to the existence of strong business
ethics that governs this site, such as strong and durable barriers
to entry, e.g. economies of scale government policies and the
capital requirement, could perhaps decline profitability to a
competitive rate. There are factors that limit the treat of new
entrants also known as barriers to entry. These are high fixed
costs, top government restrictions, scarcity of resources, brand
equity, capital requirements and also economies of product
differences.
Target market refers basically to the potential customers
organization who wishes to offer its products and service to,
and to particularly whom it directs its marketing effort. In
developing marketing plan, it is essential to develop target
market. Samsung Company for instance finds its more potential
to supply its products because it has more markets than any
other company.
Samsung company for instance posses the need that drives
purchase. Firm’s posses the inner drive that transform into more
globalised and integrated standardized firms. They also have the
need to extend performance improvement by simply extending
the use of best standard best practices and offered solutions
across the companies’ local operations.
Samsung Company is an organization that is diverse and it
produces variety of products to its available consumers. Their
products are of high quality and thus fetching more markets
globally. Its major concern in production is electronics e.g.
mobile phones, televisions and radios.
The effective products that the industry and the market sector
target attain and meet the basic needs of the individual. This is
because the electronics that Samsung company produces posses
massive increase in speed and the effectiveness of
communication, multitasking, research and access to
information.
4. Nokia Company is a primary competitor of Samsung because of
their smart-phone sales. Nokia however does not surpass
Samsung, but majority of consumers use their products.
Actually, all of the Android smart-phones are competitors to
Samsung .Due to this trends of competition, Samsung have been
forced to come up with new ideas to keep their electronics sales
high.
The organization is different from its competition trough the
price it offers to its commodities. The prices should be
affordable and easily available to its buyers. This will also
enable beat the competition pricing on the front line products
and services. The added value services such as the free
shipping, buy one get one sales are also the common incentives.
Convenience of the products by consumers is also a necessity
that differentiates one firm from the other. This can be carried
out by use of online shopping. Customers also need a firm that
have absolute trust and produces viable products.
References
1. Robinson, E A. G. The Structure of Competitive Industry.
Chicago: University of Chicago Press, 1959. Print.
2. Wright, Martyn. Managing Competitive Crisis: Strategic
Choice and the Reform of Workrules. Cambridge, U.K:
Cambridge University Press, 2000. Print.
3. Whitley, Richard. Business Systems and Organizational
Capabilities: The Institutional Structuring of Competitive
Competences. Oxford: Oxford University Press, 2007. Print.
4. Competitive Regional Clusters: National Policy Approaches.
OECD Publishing, 2007. Print.
5. Running head: PRODUCT, PRICING, AND CHANNELS
1
PRODUCT, PRICING, AND CHANNELS
2
Product, Pricing, and Channels
Strategy and Positioning
Overview
Apple Inc. incorporated in 1977. Their business model has been
design, production and promotion of personal computers,
messaging and communication devices, mobile media, laptops
and other portable digital equipment. The company also
produces a wide range of associated software applications,
secondary merchandise and services; the most well known
among these: iPhone, IPod, iPad, Mac Book, IOS and OSX
systems. Apple recently purchased a seed company from Silicon
Valley that focuses on smartphone applications and sells
products and software to government buyers (Reuters, 2014).
Computers have existed for several decades. Essentially, the
computer, as we know it, is a very crude substitute for an
external brain. No computer on Earth has ever been able to
approach the complexity and capacity of the human mind.
Technology’s attempts to simulate the complexity of even a
small segment of the brain still seem overwhelmingly futile. In
light of these limits, one logical solution is to develop a device
that will join forces with a user’s mind rather than competing
with it. One might assume that the characteristics of such a
device would be present too much complexity; however, it may
be very simple. Much like a computer or smartphone, the brain
runs on electricity.
The chemical reactions that occur when we produce a thought
create a reaction within our brain cells (or neurons). This
6. electrical impulse releases chemicals (neurotransmitters) which
in turn control the degree of energy of other electrical impulses.
It is this impulse which controls the level of release (and type
of) neurotransmitter that will influence the next electrical
impulse. The psychiatric world commonly refers to this process
as neural “firing.” It is common knowledge that these electrical
impulses can travel to a set of electrodes when attached to the
scalp of a subject. The key to harnessing and controlling how a
thought is captured and translated lies within this practice. If a
smart phone is able to translate refractory periods, it may be
able to decipher thought through an interface.
Controlling machinery with thought involves capturing the
thought impulse. Each impulse would travel to a receptor center
which developers would model after a neural receptor cell. The
idea of communication is to transfer thought to another person.
The interface that can send a message directly to another
person’s brain might, at some point, circumvent the need for a
device (Oxbridge Biotech Roundtable, 2014).
SWOT Analysis
Strengths
Strengths of the Offering.
The biomedical engineering aspect of a prospective device is
fairly straightforward. The developer could model the non-
invasive device link to the brain after the EEG and neuro-
prosthesis mechanisms. The primary goal is to eliminate typing
and speech through the smart-phone and either accepting or
rejecting the reproduction of the thought, prior to transmitting
the message to the recipient. This will enable the user to avoid
miscommunication or unintended words or messages. To
accomplish this, the built-in receptor would also function as a
filter or thought sifter. If this device is intuitive, it may, at
some point, develop the capability to “auto-sift” as the program
7. learns what thoughts the user tends to transmit accidentally and
what messages he or she wishes to convey in a given
circumstance or to a certain contact (Oxbridge Biotech
Roundtable, 2014).
Strengths of the Company.
Apple’s strengths lie in its reputation. The company’s marketing
and advertizing capabilities are strong, and its production,
manufacturing and distribution is available through numerous
channels in the United States.
Weaknesses
Weaknesses of the Offering.
The capability and knowledge available in the area of neuro-
prosthetics as it relates to electronic based non- invasive
technology is not as abundant on the biomedical engineering
side. Understandably, devices that are exclusively for medical
purposes hold a position of priority in this field of research. The
efforts to establish adequate manufacturing and testing might be
a challenge (Michigan News University of Michigan, 2014).
Weaknesses of the Company.
The weaknesses of Apple are in their product span, pricing
levels and in their delivery conduits in Asia and India. The
company also demonstrates limitations in area of product
innovation, which this offering might help to remedy. Another
of Apple’s major weakness is in system compatibility.
Compatibility with software and hardware systems is a major
challenge, as is the overall integrative functionality with other
operating systems. This weakness may shed light on the
company’s heavy dependence on iPhone, iPad and Mac Book
sales (Reuters, 2014).
Opportunities
8. Opportunities of the Offering.
The offering would address the challenge the company has been
enduring with regards to innovation and advancement. It would
also possibly be a viable alternative to the iPhone and iPad and
would offer the market an alternative to these products; thereby
diminishing the dependence that the company has on iPad and
iPhone demand. The product would be a huge advancement in
technology and, if developed well, may eliminate and preclude
competition for an indefinite period of time; which would boost
profitability and share prices tremendously.
Opportunities of the Company.
Opportunities for Apple are mainly in the areas of acquisition of
other similar companies in the market space, mobile payment
capability, and clip-on gear. The biggest opportunity for Apple
(or any company in its sector) is the discovery and development
of a product that, like the iPhone, becomes a product that
consumers covet more than any other device. That has always
been the ultimate opportunity in this market space.
Threats
Threats to the Offering.
The threats exist mainly in patent claims and resulting lawsuits.
There are other companies and research groups who are working
on similar technology. Competition threats exist with these
same groups. Other companies or developers may seek patents
or have already received pending patents on similar technology
(Reuters, 2014).
Threats to the Company.
The company is currently “king of the mountain.” Apple has a
strong market share and industry position at the top; other
companies want to push it down and take its place. The
company is perpetually attempting to innovate with the same
products. The competition is the biggest threat at the present
9. time. The companies that pose immediate threats are Microsoft,
Android, Nokia and Samsung (Reuters, 2014).
Competitive analysis of the organization
It is important for any organization to thrive and succeed in
their business markets. It is also vital for these particular firms
to develop the need to analyze their competitor’s needs and
strategies. Understanding competitor analysis however is
important in ascertaining marketing planning strategies and
processes. Strong competitors perhaps can hinder best
performances of the firm and its general success, and at an
advanced stages, it can lead to total failures. Competitive
analysis however enables firms to anticipate their close
competitor’s actions and that can enable the organization to
exploit competitor’s weaknesses. The strategy also enables
firms to identify their most unique selling points. The
identification of the selling points however can be strengthened
trough marketing campaigns. Competitive analysis however
enables and aids successful competitors to continuously develop
their best marketing strategies in acute response to the changes
in the market place.
Based on porter’s five competitive forces, these
strategies were developed basically as a framework for
assessing and evaluating the business competitive strength and
the firm’s business position. This strategy believes in the notion
that five forces exist that determines the competitiveness and
attractiveness of the market. It also identifies greatly where
power lies in a business situation. Porter’s specifications are
therefore important in realizing the strengths of the organization
current competitive position, and it also predicts the
organizational strength in the future. The forces however can be
used by strategic analysts at advanced stages to realize if new
products or services that prevail in the business environment are
potentially profitable.
10. They can also use it to ascertain the areas that posses more
strength, this will help in improving weaknesses and helps to
avoid mistakes.
Porters five forces of competitive positions
Supplier power
is the certainty of how suppliers make it easy to drive and raise
prices. Normally, supplier power is driven by the number of
suppliers for each particular input, the available of their
products and services, the strengths supplier posses and the
relative cost of switching from one particular supplier to the
other. Suppliers posses power when: there are very few
suppliers of a particular product, when substitute don’t exist,
when the product is extremely important to the potential buyer
who cannot do without it and also the degree of differentiation
of inputs
Buyer power
Buyer’s posses the potential of lowering prices. This is
normally ascertained by the number of buyers existing in the
market. It is also related to the individual buyer to the
organization. Cost of the buyer that determines the switching
from one supplier to the other is also determining factor.
Business with few buyers is not productive simply because they
often dictate business terms to potential buyers.
Competitive rivalry. For a business to prosper in any given
modern society there should be a number and capable
competitors in the market. Many competitors however who offer
undifferentiated products and services will definitely tend to
reduce market attractiveness.
Treat of substitution. Existence of substitute goods and services
in the market place may make buyers to develop the mind of
switching to alternative responses due to price increases. Buyers
11. at this particular point may prefer lower prices to the higher
one. This strategy reduces the supplier power and also market
attractiveness will be lower
Treat of new entry
Existence of profitable markets entices and attracts new
suppliers. Due to the existence of strong business ethics that
governs this site, such as strong and durable barriers to entry,
e.g. economies of scale government policies and the capital
requirement, could perhaps decline profitability to a
competitive rate. There are factors that limit the treat of new
entrants also known as barriers to entry. These are high fixed
costs, top government restrictions, scarcity of resources, brand
equity, capital requirements and also economies of product
differences.
Target Market
Releasing new products is uncommon for the Apple
organization. Consumers know Apple for its production of
computers in the early 2000’s. However, in October of 2001
Apple released the iPod which was their first non-computer
product. The iPod was a great idea that took the place of the
compact disc player by introducing hard-drive based digital
music player. Although this new product was guaranteed to be a
great selling product and consumers found the iPod to be
amazing, the sales for the IPod were not high. The reason for
the low sales of the iPod was because of the pricing. The iPod’s
pricing began at 399.00 dollars when it first came out; therefore
the target market for the IPod was primarily wealthy consumers.
The iPod did make a turnaround in late 2003, because apple
made it available for windows computers to download ITunes.
ITunes allows consumers to bypass compact disc altogether.
Consumers were able to download music from ITunes on to
their IPod which made the Apple company over 70 million
12. dollars. With the company making so much money from the
transformation, the prices for IPods began to fall. To this day
this product has changed the way that the world listens to music
through one of Apples product.
Apple understands that there are many trials and errors that
come from marketing a new product. This is why coming up
with a product that interacts with peoples brains will take time
to market but will be a big success (Sanford, 2014).
A product is currently in development that interacts with the
human brain. The company can target this product to many
types of consumers because of the technology intrigue.
However, when this product becomes public, the company
would do well to attract the interest of the loyal Apple
customers first. The design of the product must be a
representation of Apple Inc. The second most important focus of
the target market is consumers between the age of 18- 34.
People in this age bracket are more likely to buy new
technology. The product should not be so expensive that Apple
loses some of its target market. It is very important that the
target market can afford this product, so there is not a situation
similar to 2001 with the introduction of the iPod.
The Needs that Drive Purchase
The Need for the target market to buy this product is apparent
because of how much easier life can be for the product’s
consumers. Logically, a consumer would want to use this
product because it takes hands free to another level. To imagine
a product that interacts with one’s mind to accomplish daily
tasks (answering emails inconspicuously in the middle of
meetings, accessing information without speaking or touching,
use while driving a vehicle) it would be very convenient for a
consumer to answer phone calls or play music just by thinking
13. of whatever they want. The product would allow consumers to
multitask in many different areas whether it be home, business,
or leisure.
Industry Category
Apple Inc. is in the technology sector. This product would
specifically fall within the Radio and Television Broadcasting
and Wireless Communications Equipment Manufacturing sub-
sector (Investorguide, 2014).
Solves the Target's Needs
This product will meet specific needs of the typical individual
that this industry and market sector targets. It will do so with a
massive increase in the speed and effectiveness of
communication, multi-tasking, research and access to
information. This is just the beginning: the public market will
perceive this device as limitless with regards to what it can do
and how closely it can assimilate with (and familiarize itself
with) the individual user.
Organizations Competition
Samsung is Apple’s primary competitor because of their smart-
phone sales. Samsung does not surpass Apple, but a lot of
different consumers use their products. Actually, all of the
Android smart-phones are competitors to Apple because Apple
only sells the iPhone. With Samsung, Windows, LTC, and many
other smart-phone companies competing to make the most sales,
Apple is forced to come up with new ideas to keep their phone
sales high. The Mac-Book is a computer made by Apple the
Mac-Book’s competition is the windows computer. When
considering overall sales, Windows has sold more computers
then Apple.
14. The last piece of major technology for Apple is the iPad.
Although the iPad started the beginning of the android tablets,
the tablets are still major competition to the iPad. When Apple
releases this new technology, it will not be long before
Androids begin making the same product.
What makes the organization different from competitors?
Apple is different from its competition in that Apple is its own
brand. For example, one could say that Dell competes with the
Mac-Book made by Apple. The Dell computer is made by Dell,
but uses windows operating system. Unlike Dell Apple uses its
own operating system therefore makes it a unique brand. Apple
also ensures that it is close to impossible for their products to
catch viruses. The Apple brand also stands apart from it
competition because of its individuality consumer get from their
products and like most luxury brand names Apple stands apart
from the rest. Apple stands apart because other companies
really don’t have their own design team and find themselves
following behind Apples lead. It is difficult for Apples
competition to sale more than apple when the competition is
usually copying ideas from Apple (Barjarin, 2014).
Needs Leading to Consumer to Purchase
Logical Needs
Consumers buy smart-phones for convenience and
communication freedom. If a business person is on the road
frequently, he or she will have access to information and can
respond in a timely way. This device will expedite
communication well beyond any prior capabilities. Surely this is
an evolutionary product. It will become more and more
streamlined as it evolves. The limited knowledge that we have
and are working with must be used to streamline use and
15. eliminate any glitches, so that the end result is customer
satisfaction. The purely logical use for this product is to bridge
gaps in communication, time and space while avoiding any
overly invasive aspects (Oxbridge Biotech Roundtable, 2014).
Emotional Needs
The human desire for the latest gadget is the primary reason for
the massive market share that the cell-smart-phone industry
enjoys. Since its introduction to the market, the cell phone has
been an increasingly sought after item. It was not as common
when it first broke into the market. This may be the reason that
people began to covet the latest cell phone or smart phone, as
they began to become more available; because at one time, it
was an item for which only some people had a use. People
generally want what they can’t have, and if the latest device is
updated to remain perpetually out of reach, it will keep people
reaching.
Product, Pricing, and Channels
The Apple I device integrates and incorporates with the user on
a level that no other product has achieved. It is a new product in
every way and will eventually take the place of the smart-
phone, as the number of users increase. It will effectually phase
out the iPhone and iPad, as well all other types of smart-phones.
Product Description and Target
The headset will have electrodes discreetly built into it. The
electrodes will detect, transmit and measure the neural activity
in the posterior area of the superior temporal gyrus of the
dominant hemisphere: specifically, activity that controls the
following features: speech, writing, communication, visual and
auditory perception. The device simply controls and directs
16. signals traveling from this area to the proper receptors to enable
the appropriate functions. So, instead of pressing a button or
clicking a mouse, the device harnesses the actual electronic
signal which then causes the appropriate response within the
device. This device then sends a signal through a wireless
network as a smart-phone would do (Vendavo, 2014).
The device will have a “thought filter” function to inhibit any
erroneous or otherwise undesirable information from
transmitting. The filter will have an intuitive gauge on it, which
“learns” the individual user’s typical pathways of transmission
to seek out the appropriate preclusion in each message or
command. The appropriate target market is the business market
that requires communication and eventually, everyone that uses
a cell or smart-phone. The “Apple I” will meet the needs of its
target market by saving time and, therefore, money. Everything
will happen faster. Ideally, business will transact more quickly
and efficiently. Communication will become less cumbersome
more streamlined and effective (Oxbridge Biotech Roundtable,
2014).
Marketing and the Product Lifecycle
Throughout each phase of the product lifecycle, the marketing
approach will adjust to reach the proper number of individuals
and companies within its scope of pursuit. The Apple I will
phase into the market so the marketing strategies must match
the phases appropriately
Introduction Phase
The success of the initial skim pricing strategy will determine
the speed at which a competing product evolves into a viable
competitor. The distribution will start selectively and will grow
with increasing demand levels. The introductory target will be
innovative, pioneering technology oriented buyers (Value
Management Advisors, 2012).
Growth Phase
17. The product will maintain its quality with some slight pricing
adjustments. Price strategy will adjust to penetrate the market if
competition surfaces. Distribution channels will become
broader, and the target will become more inclusive (Value
Management Advisors, 2012).
Maturity Phase
The company will begin to enhance the product’s features and
insight. As the technology develops, the user integration will
become more and more effective and specialized. The aptitude
of the operating system will continually evolve in its ability to
assimilate to the individual user. The distribution channels will
be vast, and the pricing strategy will adjust more toward
economy pricing levels according to the level of competition at
this stage (Value Management Advisors, 2012).
Decline Stage
The Apple I will continue and Apple will add additional
features to adapt as the technology becomes more intuitive and
intelligent. Unlike the iPhone, this product is not as susceptible
to banality. The possibilities for additions and features are
endless. The distribution channels can decline slightly, and the
target can stay the same (Vendavo, 2014).
Value through Packaging
Apple’s packaging is unique to its own brand. In buying Apple
products, a consumer gets a detailed, durable, and unique box
that has a picture and a brief description of the product. The
iPhone and the iPod are example of how Apple adds value to
their packaging. Most MP3 players come in plastic and have the
name written between the plastic with paper. Though such
packaging doesn’t make the product look cheap, it does make
the product seem as if it is generic and anybody could afford it.
The iPod packaging however comes in a box that has a sliding
top; this makes the product appear to be special, and one could
say the product almost seems as if it were gift wrapped by
Apple. The IPhone is packaged the exact same way to ensure
18. that consumers immediately recognize the packaging as an
Apple product. Apple has set the standard high for its IPhone
and iPod product line packaging, and it is imperative that the
next product aligns with this packaging standard.
The “Apple I” is the name the company will propose for the
product upon distribution. It will have to keep the same classic
Apple look, so it does not detract from the Apple brand.
However, there must be some changes in order to incorporate
this new product. The biggest change proposal is in the altering
of the shape of the packaging. The manufacturing team will use
circular packaging to give the effect that the product is meant to
go on top of the head of the user. The packaging will also have
the name and a brief description on the outside of the packaging
to ensure consumers begin to know the product, itself, as a
brand. The product will come in many different colors so all of
the packaging will match the product color. On the inside, the
product will be cradled by soft packaging (similar to that of
jewelry) to ensure that the product is not harmed, but most
importantly, to give the illusion that the product is priceless;
like the thoughts and the mind of each individual user. This
product needs to keep the essence of Apple’s signature name
and brand but must incorporate the new technology in the
packaging. The goal is to have consumers look at the product’s
packaging and know instantly, that it is an Apple product
(Vendavo, 2014).
Pricing Strategy
The skimming strategy for this product is appropriate at launch
because the buyers will be those who will be willing to take
some risks themselves. The product is not going to need to
penetrate the markets initially. Initially, there will be scattered
distribution with skim pricing because it is a big jump from the
smart-phone to a device that communicates activity from the
user’s frontal lobe. There will be a period of adjustment in
terms of pricing levels and user compatibility. The product will
have to price according to these distribution phases (Value
Management Advisors, 2012).
19. Product Launch
The initial price of $650.00 for the device should be proposed
to distribution channels. This price will include all necessary
gear. Some users may perceive this price as unaffordable, but
the capacity of the product will encompass and, possibly
eliminate the need for the Mac and the iPhone.
Understandably, there will be some trepidation and even more
curiosity with regards to a product that can essentially read
thoughts. It is this fear and curiosity that will be useful for the
sale of the product. The product’s functions are the main draw
once the buyer overcomes his or her initial curiosity and fear.
Distribution
Online distribution channels will not allow the proper
promotion process of initiation with a product like this. The
company will need intermediaries to assist with product
introduction (Value Management Advisors, 2012).
Channeling Value
A mix of direct and indirect distribution channels would be
most effective at launch. This product should be available
online directly from Apple, but should also be available through
intermediaries such as Radio Shack, Verizon, AT&T, Best Buy,
CNet and other online retailers. The product should be made
available in retail stores as advertising starts to invoke curiosity
(advertising should be aimed directly at buyer curiosity). The
majority of the distribution channels should be through retailers
that conduct in store “test drives” of the product. The “test
drive” will add value in that it will cater to each individual
user, immediately. The user will see, firsthand, how the product
immediately begins to “understand” him or her and integrate
with immediate functional (frontal lobe) activities. Users are
going to want to see an immediate unique integration with no
invasive characteristics. Once the Apple I achieves this
user/device trust level, the functionality can be a multi-level
exploration into a world that no one has ever known. A “test
drive” should give the user the experience of immediate,
“thought to function” transfer and demonstrate a high speed
20. grandiose capability of thought to action processing (Value
Management Advisors, 2012).
Conclusion
The Apple I has the potential to change the mobile device
market. The method of presentation is going to determine how
quickly this will happen. The competition will follow the
product through its distribution channels, but this product will
lead the market exclusively for a significant period of time. It is
during this time period that Apple will focus most on
developing and perfect the unique functions of the product. The
pricing strategy and distribution phases will extract maximum
profitability.
Despite the competition in the global market and new products
release, Apple Inc remains to be active. Today, the use of
phones is one of the recent technologies that have improved the
entire world. Communication and other needs have been
simplified by the new communication devices. However, in
spite of the numerous products that the Apple Inc. releases into
the market, the use of iPhone has been outstanding. The product
has more than a few features that much the current generation.
Statistics have reviewed the 60% of the world’s population
admire the new design of iPhone because it has substantial
features. iPhone has incredible features that much most
computers. This electronic device can be used as a laptop
because it has similar and even enhanced features. The target
market of this device was mainly for the new generation. This
paper will describe the efficiency of iPhone phone and its
impact to the current generation.
In the current world, everything has turned digital. Today, the
use of Smartphone has influenced considerable factors that have
effectively enhanced communications and other factors. This
has influenced a great challenge to the upcoming generation
because of the new devices and the course outline they cover in
their institutions. However, Apple Inc. created a suitable device
that can meet all the need of the current generation. In general,
21. the target market of the iPhone phone is the current and the
upcoming generation. Research shows that most youths are
attracted to iPhones because their brains are intelligent, and
they believe that this is the right device. The device can link
several websites and carry out complex problems that the
current youths face. Also, the Smartphone has suitable features
compared to other phones. This phone is widely used because of
its speed and efficiency compared to other handsets (Kourdi,
2009).
All iPhone phones are lightweight weighing approximately
112grams. For instance, the weight of iPhone 5 is based on its
thinness unlike the weight of Samsung Galaxy S3. Apple
organization executives argues that the handset has many
features that make the Smartphone outstanding than most
computer systems. Most people claim that when it comes to
comfort, they prefer iPhone phones. The phone has a wider
screen which has simple settings for operation. The phone
offers suitable and quality pictures since the introduction of the
high technology by Apple organization. Despite the incredible
features of the phone, it is clear that new phases in the current
generation continue to improve the effectiveness of the product
(Kourdi, 2009).
The marketing efforts of the company have influenced more
than a few changes. Some of these changes have increased
revenues of the organization. Apple Company has manufactured
different types of iPhone phones in order to meet the needs of
their target market. This has enabled most youths to afford the
phones and use them to solve most of their puzzles. Statistics
show that the speed of the phone has assisted many students in
collages to have positive attitude in their education. This is a
clear indication that the phone is contributing much to what is
studied in collages. The company can increase its marketing
efforts through advertisement and manufacturing of more
iPhones. This will attract different races globally. In general,
22. iPhones are incredible devices that meet the needs of the current
generation (Kourdi, 2009).
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