A brand identifies a seller's goods or services and differentiates them from competitors. It provides consumers with a source of product information, lowers purchase risk, saves time searching for choices, acts as a symbol of quality, and signifies product features. Building a strong brand involves ambition, talent, intent, values, context, creativity, narrative, resources, mission, vision of the future, values, style, and desired positioning that is communicated through products.

2. Brand…???

3. Brand is the
"name, term, design, symbol, or
any other feature that identifies
one seller's good or service.
And should differentiate from their
competitors.

4. HOW TO
BUILD A BRAND IN 30
DAYS ???

8. Source of
product
Lower
risk
Less cost
of
searching
for a
choice
Symbol
of quality
Symbolic
device

9. Source of Consumers can easily make a purchase decision based
product on brands. consumers usually find brands which satisfy
their needs.
Lower
risk
Less cost
of
searching
for a
choice
Symbol
of quality
Symbolic
device

10. Source of
product
Lower Brand mean lower purchase risk to consumers as
risk
they are dealing with the product that they trust
Less cost
of
searching
for a
choice
Symbol
of quality
Symbolic
device

11. Source of
product
Lower
risk
Less cost
of
They make quick purchase decision and save lots
searching
for a of time. Also, they save search costs for product
choice
Symbol
of quality
Symbolic
device

12. Source of
product
Lower
risk
Less cost
of
searching
for a
choice
Consumers see brands as symbols of quality and
Symbol remain committed and loyal to a brand as long as
of quality they believe that the brand will continue their
expectation and perform in the desired manner.
Symbolic
device

13. Source of
product
Lower
risk
Less cost
of
searching
for a
choice
Symbol
of quality
Brand play a significant role in signifying certain
Symbolic product features to customers
device

15. • Ambition & desire
• Talent
• Rational intent
• Values
• Context
• Creation & imagination
• Narrative
• Resources

17. THROUGH

18. MISSION
THROUGH

19. VISION
THROUGH OF THE
FUTURE

20. THROUGH
VALUES

21. THROUGH
STYLE

22. DESIRED
POSTIONING THROUGH

23. PRODUCT
THROUGH