2. I have taken the decision to expand and change the original project started. I have
taken the decision to expand towards a more mainstream pop indie audience that
targets a much wider age range of audiences that will be able to interact with the
artists more and create a much simpler outlook towards the narrative.
We have decided to go with a popular narrative involving gender. The classic
narrative of the male chasing the female is being slightly twisted (common in indie
genre). We think this appeal to a much wider mainstream audience of the young
adult age group we intend to target.
Creating this new narrative and following a much more traditional genre we think
will make a much more appealing and entertaining final video. It will also help us to
create a much more clear market style in which to function our ancillary tasks
around making the brand of our music video much clearer. This conforms to the
expectation of the media theorist Chomsky who suggest that in order to achieve in
media there must be a marketed brand that can relate to the mainstream audience.
