This is our project on how to campaign and promote Toba Lake to the world. Sebuah project campaign yang coba kita design untuk mengkampanyekan Danau Toba kepada Dunia. This is not officially from BPODT. Ini bukan official dari Badan Pelaksana Otorita Danau Toba. Project campaign by MarkomX: - Abdi J. Putra - Meutia R. Yulanda Lake Toba (Indonesian: Danau Toba) is a large natural lake in Sumatra, Indonesia occupying the caldera of a supervolcano. The lake is located in the middle of the northern part of the island of Sumatra, with a surface elevation of about 900 metres (2,953 ft), the lake stretches from 2.88°N 98.52°E to 2.35°N 99.1°E.The lake is about 100 kilometres (62 miles) long, 30 kilometres (19 mi) wide, and up to 505 metres (1,657 ft) deep. It is the largest lake in Indonesia and the largest volcanic lake in the world.[1]Lake Toba Caldera is one of the nineteen Geopark in Indonesia[2], which is proposed to be included in the UNESCO Global Geopark[3][4]. Danau Toba (bahasa Indonesia: Danau Toba) adalah danau alami besar di Sumatra, Indonesia menempati kaldera gunung berapi supervolcano. Danau ini terletak di tengah bagian utara pulau Sumatra, dengan ketinggian permukaan sekitar 900 meter (2.953 kaki), danau ini membentang dari 2.88 ° N 98.52 ° E hingga 2.35 ° N 99.1 ° E. Danau panjangnya sekitar 100 kilometer (62 mil), selebar 30 kilometer (19 mil), dan kedalaman hingga 505 meter (1.657 kaki). Ini adalah danau terbesar di Indonesia dan danau vulkanik terbesar di dunia. [1] Danau Toba Caldera adalah salah satu dari sembilan belas Geopark di Indonesia [2], yang diusulkan untuk dimasukkan dalam Global Geopark UNESCO [3] [4 ]

1. A CAMPAIGN TO PROMOTE LAKE TOBA
VISIT LAKE TOBA
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m
With: Meutia Rachmi Yulanda

2. You can simply impress your
audience and add a unique
zing and appeal to your
Presentations. Get a modern
PowerPoint Presentation that
is beautifully designed.
Add Text Here
WHY REBRANDING CAN
ATTRACT TOURISTS
TO VISIT THE LAKE?

3. 3 Tugas
Utama
Badan Pelaksana
Otoritas Danau Toba
Masterplan pariwisata untuk
Danau Toba
Masterplan infrastruktur di
seluruh kawasan sekitar Danau
Toba (Sumut)
Membentuk KEK Pariwisata
MENTERI PARIWISATA DIRECTIONS
ARIEF YAHYA A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

4. AKSES
What Can Be Sell
Supporting Tourism
How To Get There
3A
ATRAKSI
AMENITAS
THE MOST IMPORTANT
FOR TOURISM
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

5. Source: https://www.wego.co.id/berita/5-atraksi-budaya-menarik-di-festival-danau-toba/
ATRAKSI
SIGALE GALE DANCE
Gundala’s Performance
Gundala id Dancing Puppets (dolls with man in it)
SOLU BOLON
Jika masyarakat China punya perahu naga,
maka orang Batak punya Solu Bolon
TOR TOR SAWAN
Tari Cawan TOR-TOR
TOBA SOUND (ETHNIC)
Lake Toba’s World Drum (Taganing atau Gondang
sipitu-pitu) & suling
BATAK TEXTILE (LEGACY IN CLOTH)
ULOS – The Ancient Bataknese Handwoven for funerals or weddings

6. AMENITAS
Big Resto in Toba
Traditional Restaurants
General Facility (Public Toilets,
Gasoline, Church, Mosque)
Fasilitas yang dibangun Kemenhub
untuk pariwisata Danau Toba
KAPAL
RORO
Pelabuhan
di Pulau Samosir
Pelabuhan lain
di pinggiran luar pulau
Kapal Puskesmas
dimiliki oleh Dinkes Tapanuli Utara
1
2
3
1
Source: https://www.beritasatu.com/nasional/458008-kemhub-
siapkan-fasilitas-pendukung-pariwisata-danau-toba.html

7. Source: https://www.tripzilla.com/lake-toba-things-to-do/56624
AKSES
ü Kualanamu International Airport (3 hours to Danau Toba)
ü Silangit Domestic Airport (20 minutes to Danau Toba)
ü There 37 flight schedules from/to Silangit per August 2016
ü 4 hours drive from Medan via Berastagi, Sidikalang and Tele down to Pangururan
ü 2 hours drive from KNO – Parapat via Toll Tebing Tinggi
ü Toll Road Development of Medan - Kualanamu - Tebing Tinggi 61.7 km with a target of operation in 2017
ü There are proposals for new initiatives to revitalize the Medan /Kualanamu to Danau Toba railway lines and the
additional railway lines from Kualanamu to Pematang Siantar

8. TOBA LAKE
FACTS
LOCATIONS
TOTAL AREA
DISTRICTS
AROUND
• Lake Toba is the largest volcanic lake in the world and the
second Largest lake in the world after Lake Victoria in Africa.
• Lake Toba is one of the ten deepest lakes in the world that
reach a depth of about 500 meters.
• Samosir Island in the middle of Lake Toba has an area of
64,000 hectares or equivalent to the state of Singapore.
• Lake Toba was formed by three major eruptions in 900,000
years ago, 500,000 years ago, and 75,000 years ago. Which
then led to many historical records through human
evolution, flora and fauna.
• There are a total of 45 GeoSites in 4 GeoAreas including
Porsea Caldera, Haranggaol Caldera, Sibandang Caldera and
Samosir Caldera
North Sumatera
Samosir, Toba Samosir,
Simalungun, Tapanuli, Humbang
Hasundutan, Dairi, Karo
+/- 113.000 Ha
ETHNICITIES Toba, Karo, Pakpak, Simalungun,
Angkola, Mandailing
Source: https://www.bkpm.go.id/images/uploads/whyinvest_file/Lake_Toba.pdf

9. SMART
CAMPAIGN
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m
WHAT
we have to do is..

10. THE LOGO
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m
We Propose..

11. WHY DOES
A LAKE
NEED
A LOGO?
For a city, the identity helps create positive,
distinguishing associations for people
When done well, logos, marks, or symbols (whatever
you choose to call them) are hard to beat for creating
such mental shortcuts.
They can provide an immediate visual trigger to a
set of emotions or ideas that put a city in the best
possible light.
They can capture the world’s imagination, instill pride and
a sense of place among its people, and spark economic
growth through tourism and business investment.

12. Menyediakan platform
feedback bagi
wisatawan baik secara
Online maupun offline
pada channel-channel
pariwisata dan
pemerintahan
5. MARKET
TESTING
Serving Culture For
Better experiences
(TOURISM READY)
1. GOALS
Wisatawan Domestik
dan Mancanegara
2. AUDIENCES
Menentukan parameter
keberhasilan Program-
program melalui tim khusus
6. SUCCESS
METRICS
Atraksi Pariwisata Danau
Toba (Eksotis)
3. OFFERS
Channel ATL, BTL & OTL Campaign,
and Supporting Apps called KINDI
4. CAMPAIGN
CHANNELS
Source : https://heidicohen.com/7-step-marketing-framework/

13. ABOVE
THE LINE
Billboard
Baligho Printed Ad
Radio Spot/Adlibs
SMS BLAST
Layar Toko
Umbul-umbul
Vertical
Banner
X-Banner
Roll Banner
Flyer
Poster
Kalender
Buku
Transaksi
Flag Chain
Stiker Etalase
Tripod Banner
Mock Up
Sandwich Man
Temporary
Outlet
BELOW
THE LINE
ON
THE LINE
E-Commerce
Feed Buzzers
Promoted
Stories IG TV
VideoTron Neonbox
DELIVERY CAMPAIGN CHANNELS

14. PREVIEW
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

15. PREVIEW

16. A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m
PREVIEW

17. Help Tourist find out all 3As in Lake Toba
With APPS
ATRAKSI
AMENITAS
AKSES
What Can Be Sell
Supporting Tourism
How To Get There

18. HOW
WE CHANGE
THE CULTURE ?
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

19. GOALS
Serving Culture to Get Better experiences
(TOURISM READY)
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

20. BATAKNESE
Already have culture to serve, it is like “hard but friendly”
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

21. Culture isn’t tangible, but it directly affects everything tangible.
That’s why culture matters
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

22. Do you have the resources and knowledge to make
a lasting change successfully?
Readiness to Change
Is there anything preventing you from changing?
Barriers to Change
What might trigger a return to a former behaviour?
Expect Relapse
Elements of
Changes
Readiness to
Change
Barriers to Change
Expect Relapse
3
Source: https://www.verywellmind.com/the-stages-of-change-2794868
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

23. STAGE OF CHANGES MODELS
CONTEMPLATION
ü “Campaign that we need to
change become serving
culture”
ü Denial is always be there
ü Solution: campaign the
programs about serving
culture. Benefit of change
culture
ü Delivery campaign: Talking
about How Great Lake Toba is?
ü The biggest lake in Indonesia
and the largest vulcanic lake in
the world
MAINTENANCE
PRECONTEMPLATION
PREPARATION
ACTION
ü There will be ambivalence
ü Conflict
ü If we have “conflict” then we
already walk in the right path.
ü Solution: Discussion, Training,
Himbauan, Ajakan ke seluruh
ketua adat (aim to Dejure as
leaders)
ü Delivery Campaign:
ü Small changes is matter
ü Baby steps (clear step by step)
ü If you want to go to fast, go alone. If you
wanna go far, go together
ü Solution: Write down your goals. It must be
SMART
ü Create announcement how to serve
campaign “hidup bersih”, always friendly,
helpful, hospitality, endorsing: willingness to
help
ü Write down the actions, contohnya “always
say thanks, say small friendly words like
“greeting good morning, afternoon, night”
ü Biasakan bilang “Thanks you”
ü Delivery Campaign : TBH
ü This stage for Execution Phase
reward the action
ü Which kecamatan best to serve as
well
ü Seek out social support
ü Solusi: Introduce programs &
campaigns
ü Delivery campaign: Ask national TV
to report the changing. Advetorial on
3 Big Media (Kompas,Tempo
Magazine, and others)
ü Maintain the good behaviour
(serving)
ü Avoid negative behaviour (old
behaviour)
ü Solution: Celebrate. Tell to the
people that we already achieve
behaviour target.
ü Delivery Campaign: Radio, Flyer,
Discussion, National Survey
Awarding (Vendor)
TAKE NOTES:
It is not easy to change behaviour, but it is possible. well, it needs time as always.

24. IN
D
ICATO
RS
01
02
03
04
Executions of the main program, reward for the best
achievement
#4 ACTION
Having the program brief to be explained with the villagers
and the stakeholders
#3 PREPARATION
MoU with the local leaders about the collaborations for the program
#2 CONTEMPLATION
Having the blueprint about general & special geographic & demographic of
the place
#1 PRECONTEMPLATION
PR
EC
O
N
TEM
PLATIO
N
C
O
N
TEM
PLATIO
N
PR
EPAR
ATIO
N
05
AC
TIO
NM
AIN
TEN
AN
C
E
Survey report about the program, know about the
recommendation for the next program
#5 MAINTENANCE
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

25. ROADMAPS
#4 ACTIONS
- Introduce the program and campaign to
related people/team
- Do what is written on the program
- Give reward to the best achievement
- Having coordination with local media
#3 PREPARATION
- Sharing th eprogram goals with all the elements of local
villagers.
- Make it become villagers goal that all the people could
work together as one for the program.
- Sharing the way to achieve the program’s goal
#1 PRECONTEMPLATION
Makin main program of each area related to
it’s own culture focus on the special condition
or the uniquenes of the destination
#2 CONTEMPLATION
Having discussion with the local
leaders to be as partner with the
program
#5 MAINTENANCE
- Scaling the result of the program
- Evaluate the best for the program
- Find the treatment for negative
behaviour
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

26. focused on the contents of a box
and can target a spesific customer,
benefit, and sales context.
Branding Product
it is more difficult, bbut you can still
get to the root of a shared
mindsets, set of offerings, concept
of success, and organizational
model
Branding Large Company
the design must be an open system that is
contantly changing and
is composed of players that don't neccesarily
recognize their place in the mix, much less
want to give input or take directions
Branding A Destination
HOW IS THE BRANDING OF A DESTINATION
Different from branding a product or a company?

27. STEP 1
STEP 4
STEP 2
STEP 3
Increase Your Distribution
Offer Unique Promotions
Be visible
Optimise Your Website for Mobile Use
HOW TO MAKE THE TOURIST COMES
& HOW TO DELIVERS
https://www.rezdy.com/blog/attract-tourists-visit-city/
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m

28. 2
3
1
Create an amazing guide about your area
Drive exposure with influencer programs
Creating a tourism marketing plan for your destination
5
6
4
Use a challenge to spark interest in a destination
Create awesome destination videos
Build a discussion platform on facebook
8
9
7 Gather user-generated content & promote it
Show off what makes you unique on social media
Focus your marketing by traveler type
Make the most of mobile
Highlight what's new on your area
Contact tourism marketing companies & ask for ideas
10
11
12
HOW TO MAKE
THE TOURIST
COME& HOW TO DELIVER
https://www.rezdy.com/blog/attract-tourists-visit-city/

29. So Get Started
Let’s make LAKE TOBA FAMOUS
A b d i J . P u t r a – A B I E
h t t p s : / / a b e p o e t r a . w o r d p r e s s . c o m
With: Meutia Rachmi Yulanda