The document summarizes a student's organizational project on investor preferences for Birla Sun Life insurance products. The student conducted a survey of 120 potential investors in Thrissur District, India to study their preferences for different investment options and Birla Sun Life plans. The survey found that respondents prefer bank fixed deposits and real estate as top investment options due to security and returns. Insurance was also a preferred option. Birla Sun Life's Saral Health and Dream Child plans were most popular. Through the project, the student contributed to Birla Sun Life by selling 4 insurance policies worth Rs. 756,176 and earning an incentive of Rs. 9,750.

1. Renny M P Reg. No: 09MSB05005 MSB - Hydeabad

2. PROJECT GUIDE Prof. BIJI. P. THOMAS Academic Head Magnus school of Business Kochi. COMPANY GUIDE Ms. SUBHALAKSHMI P R Agency Manager Birla Sun Life Insurance Co. Ltd. Thrissur.

3. INVESTOR PREFERENCES FOR BIRLA SUN LIFE PRODUCTS OBJECTIVES: To study Investor preferences for different investment options and their reasons. To study Investors’ choice among the plans of Birla Sun Life Insurance Company Ltd. To identify the potential customers and sell the products.

4. INTRODUCTION

5. LIFE INSURANCE INDUSTRY Protection of economic value of assets Reduce the effects of adverse situations Insurance business Life Non-life or general Three steps in business of insurance: Group (sharing risk) Collect the share or contribution (premium) c) Pay out compensations (claims) Fields of application Family Special needs Wealth appreciation Old age Children

6. ABOUT BIRLA SUN LIFE Established in 2000. Aditya Birla Group + Sun Life Financial Inc. Ranks amongst the top 5 private Companies. Extensive reach: 600 branches, 1,75,000 advisors, more than 2 million investors, in1500 towns and cities in India, capital base of Rs. 2000 crores. Values: Speed Seamlessness Passion Commitment Integrity

7. RESEARCH METHODOLOGY Scientific Endeavor Approach and analyze responses for desired result Discovering new facts Verifying and testing existing facts Analysis of sequences, interrelationships and causal explanations Data Type Primary Secondary data Source of Data Primary -> Employees, businessmen, agriculturalists, etc. Secondary -> Company brochures IRDA books and magazines Internet

8. Tools for Data Collection Questionnaire and Interview Population Potential investors in Thrissur District Sampling design Non probability sampling Sampling period One month (4 th January — 4 th February, 2010) Sample size 120 respondents

9. DATA ANALYSIS AND INTERPRETATION

10. Age Group of the Respondents

11. Nature of Family

12. Annual Income

13. The Role of Investment for Successful Life

14. Familiarity with Insurance Products

15. Preferences for Investment Options

16. Reason for Investment Options Mean Value

17. Insurance Policy Holders

18. Rating Birla Sun Life Insurance Plans

19. Performance Level of the Company

20. FINDINGS Most of the respondents prefer to invest FD in bank as first priority and then in Real Estate. Insurance is the next preference. Respondents give first priority to security for their investment. Second reason for Investment option is high returns. Therefore, Insurance is well appreciated. Saral Health plan and Dream Child plan of Birla Sun Life are mostly preferred by investors There are four potential investors identified during this Organizational project. Birla Sun Life provides good services and performs at its best – it has got an excellent rating by the respondents.

21. SUGGESTIONS The Company to concentrate more on advertising on Internet and other media. Birla Sun Life should preferably have an integrated plan to cover entire family members together. More emphasis on training.

22. LEARNINGS Learned about Insurance Industry and its relevance Could understand Birla Sun Life Insurance Company, their very attractive and specific plans and the functions Interacted with 120 potential investors and acquired good exposure in Sales

23. CONTRIBUTION Four sales were realized during this project : 3) Plan : BSLI Saral Health Policy Term : 10 pay/20 term Total Sum Assured : 10 Lacs Annual Premium: Rs. 16168/- 2) Plan : BSLI Dream Child Policy Term : 10 Years Basic Sum Assured : 10 Lacs Enhanced Sum Assured : 5 Lacs Annual Premium: Rs. 16328/- 1) Plan : BSLI Dream Child Policy Term : 14 Years Basic Sum Assured : 5 Lacs Enhanced Sum : 5 Lacs Quarterly Premium: Rs. 3786/- 4) Plan : BSLI Saral Health Policy Term : 10 pay/20 term Total Sum Assured : 10 Lacs Half year Premium: Rs. 10960/- Logged in the above 4 policies worth Rs. 756176 /- and collected its first premiums for the Company .

24. ACHIEVEMENT : I could earn Rs. 9750/- as incentive for the first premiums worth Rs.47242/-

26. CONCLUSION Got first hand information on investor specific plans of BSLI Insight into the various aspects of investor preferences

27. THANK YOU