Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between Aditya Birla Group and Sun Life Financial, providing various insurance solutions to over 2.5 million policyholders across India. The company has a strong distribution network with over 550 branches and more than 100 corporate partnerships, while its parent group, Aditya Birla Financial Services Group, ranks among India's top fund managers. BSLI has been recognized for its innovative products and strong customer focus, including pioneering the 'free look period' in insurance.

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CompanyProfile:
Birla Sun Life Insurance Limited:
Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Indian
conglomerate Aditya Birla Group, and Sun Life Financial Inc., an international financial services
organisationsfromCanada.BSLIhas a customerbase of overtwoand half millionpolicy holders and
has attained recognition as the 3rd Most Trusted Life Insurance Company in the 'Most Trusted
Brands' survey 2013 conducted by Brand Equity (The Economic Times Group) with Neilsen. The
Company offers a range of insurance services comprising protection solutions, children's future
solutions,savingswithprotectionsolutions, wealth with protection solutions, health and wellness
solutions,andretirementsolutions.Ithasa distributionreach in over 500 cities through its network
of over 550 branches, more than 1,05,000 empanelled advisors and over 100 partnerships with
corporate agents, brokers and banks.
Aditya Birla Financial Service Group:
Aditya Birla Financial Services Group (ABFSG) is the umbrella brand for all the financial
services business of The Aditya Birla Group. ABFSG ranks among the top 5 fund managers in
India (including LIC) with an AUM of US$23 billion. Having a strong presence across the life
insurance, asset management, lending (excluding Housing), housing finance, equity &
commodity broking, wealth management and distribution, online money management
portal—Aditya Birla Money MyUniverse, general insurance advisory and private equity and
health insurance businesses. ABFSG is committed to serve the end-to-end financial services
needs of its retail and corporate customers. In FY 2013–14, ABFSG reported consolidated
revenue from these businesses at just under ₹70 billion (US$1.1 billion) and profits of about
₹7.5 billion (US$120 million). Anchored by over 14,000 employees and trusted by over 6
million customers, ABFSG has a nationwide reach through 1,500 points of presence and
about 130,000 agents/channel partners. The financial services arm of the group is currently
headed by Ajay Srinivasan.

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Sun LifeFinancial Incorporation:
Sun Life Financial Inc is a Canada based financial service company, primarily known as Life
Insurance Company. It is one of the largest and oldest life insurance company in the world.
Sun Life Financial founded by Mathew Hamilton in the year 1865 headquartered at Sun Life
Centre Toronto, Ontario, Canada. It provides products like financial services, financial
planning and advice, life insurance, health insurance, dental insurance, investment, pension
plan, retirement plan and asset management service. The company operates in India as Birla
Sun Life Asset Management Company since 1994.
Vision:
To be a leader and role model in a broad based and integrated financial services business.
Value:
 Integrity
 Commitment
 Passion
 Seamlessness
 Speed
Area of Operation:
 Insurance and Insurance advisory
 Equity and Commodity broking
 Mutual Fund
 Wealth and Asset Management
 Portfolio Management Services
 Capital Advisory Services

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Future Growth:
BSLI is the first Indian Insurance Company to introduce "Free Look Period", by which
consumer can return the policy to an insurance company within this period after receiving
the policy. “Free Look Period” was later made mandatory by Insurance Regulatory and
Development Authority of India for all other life insurance companies In 2013. Additionally,
BSLI pioneered the launch of Unit Linked Plan.BSLI has a policy of disclosing their portfolio
on a monthly basis. On 5 February 2015, Birla Sun Life Insurance signed an IT outsourcing
deal with International Business Machines Corporation (IBM) with a view to leveraging
mobility and cloud solutions developed by IBM Research and the IBM India Software Lab.
Awards and Recognition:
 Best Employer Brand Award by Asian Confederation of Businesses in 2012.
 Successful Performance' for 4 years April 2005 by The Indo-Canadian Business
Chamber in 2005.
 Best Life Insurer (Runner Up) 2004 TROPHY by Outlook Money Awards 2004.
 Gold Trophy' for Financial Reporting by The Institute of Chartered Accountants of
India (ICAI) in 2012
 Media Abby Awards at Goa Fest Advertising Agencies Association of India &
Advertising Club Bombay (2011)
 Grand Midas at the Midas Awards 2013 in Public Service Category for work titles
as 'Death Track'
 Gold Midas Awards 2013 in Direct Mail/Collateral competition for work titled as
'Karva Chauth'
Key People at Birla Sun Life Insurance:
 Mr. Kumar Mangalam Birla, Chairman
 Mr.PankajRazdan, MD and Chief Executive Officer
 Mr.Amit Jain, Chief Financial Officer
 Mr.DevanSangoi, Chief Investment Officer- Equity
 Mr.DevendraSinghvi, Chief Investment Officer- Debt
 Mr. Rajesh Nambiar, Chief Marketing Officer
 Mr.ShailendraKothavale, Chief Compliance & Risk Officer

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 Mr. Anil Singh, Chief Actuarial Officer
 Mr.Vikas Seth, Chief Distribution Officer
 Mr.Parag Raja, Deputy Chief Distribution Officer
 Ms.ShobhaRatna, Head- Human Resource &Trainning
 Mr. Rajesh Varrier, Chief Technology and Digital Officer
Products:
 VisionLifeIncome Plan:
It is a traditional participating whole life plan that help a person to not only plan his/her
financial goals but also realise his/her dreams by providing him/her with a steady income
and whole life cover. With survival benefits payable every year from the end of the premium
paying term till maturity and a life insurance benefit, this plan offers a perfect blend of
income and financial protection for you and your family.
 VisionMoneyBackPlus Plan:
To fulfil the dreams and aspirations of your family with the Vision Money Back Plus Plan by
Birla Sun Life Insurance. It is a traditional participating plan, which provides you with regular
liquidity to meet your financial requirements along with adequate life cover against any
unfortunate event.

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 VisionStar Plan:
The future expenses of child include funding your child's foreign education, helping with
capital to set up a small home-based business or even paying for a lavish wedding. The best
way to raise essential funds for these expenses is to invest in child insurance plans. To this
end, Birla Sun Life Insurance Future Solutions extends a helping hand to parents who wish to
convert their children's every dream to reality. This is a child plan that provides with a high
life cover, the opportunity to earn guaranteed returns on the investment and the freedom
to manage fund to maximise your earnings as per need.
 BLSI Retirement Solution Plan:
After retirement income of a person stops but the expenses continues unabated. To
overcome from financial pressure BLSI was introduced retirement solution plan for next
innings of a person’s life for daily living.
 BLSI WealthSolutionPlan:
This plan will come through unit lined insurance plans under the aegis of the Birla Sun Life
Insurance Wealth with Protection Solutions, which provide a sizeable life insurance cover
and help you save money regularly for the future. This plan is suited to your specific goals
and aligns itself to help you realise your cherished dreams. With ULIP policies, you can
achieve supplemental income even as you get a vigorous life cover.

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Competitors Profile:
These are the top Competitors of Birla Sun Life Insurance:
 Life Insurance Corporation of India:
Life Insurance Corporation of India (LIC) is an Indian state-owned insurance group and
investment company headquartered in Mumbai. As of 2013 it had total life fund of
Rs.1433103.14 crore with total value of policies sold of 367.82 lakh that year. The Life
Insurance Corporation of India was founded in 1956 when the Parliament of India
passed the Life Insurance of India Act that nationalised the private insurance industry in
India. Over 245 insurance companies and provident societies were merged to create the
state owned Life Insurance Corporation.
 SBI Life Insurance:
SBI Life Insurance is a joint venture life insurance company between State Bank of India,
thelargest state-owned banking and financial services company in India, and BNP Paribas
Cardiff. BNP Paribas is a French multinational bank and financial services company with
global headquarters in Paris. SBI owns 70.1% of the total capital and BNP Paribas Cardiff
26% of the capital. Other investors are Value Line Pte. Ltd. and MacRitchie Investments
Pte. Ltd., holding 1.95% of the total capital each.

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 Bajaj Allianz Life Insurance:
Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited owned by the
Bajaj Group of India and Allianz, a European financial service company. Being one of the
private insurance companies in India. Bajaj Allianz Life Insurance began operations on 12
March 2001 and today has 759 branches in India. It is headquartered in Pune, India.
Bajaj Allianz Life Insurance received the Insurance Regulatory and Development
Authority (IRDA) certificate of Registration on 3 August 2001 to conduct Life Insurance
business in India. It offers insurance products for financial planning and security.
 ING Vysya Life Insurance India:
In 2000, ING Insurance, a sub-holding company of Dutch financial major ING Group, tied
up with Bangalore based Vysysa Bank to enter the Indian life insurance market thus
forming the ING Vysya Life Insurance Company. In the same year, ING Vysya Bank, ING
Insurance, and the Damani Group formed a life insurance joint venture, this innovative
collaboration marks the first bancassurance venture in India.

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SWOT Analysis of Birla Sun Life Insurance:
STRENGTHS
1. Has Network of 600 branches and advisors spread over 1500
towns in India having over 130,000 advisors.
2. Backed by Aditya Birla Brand and Sun Life financial services.
3. Emphasis on Customer Satisfaction through Transparent
Functioning.
4. Strong Capital Base.
WEAKNESSES
1. Low Presence in Rural Market.
2. Lesser advertising as compared to competitors.
OPPORTUNITIES
1. Growing potential in the Rural Market.
2. Alignment with Government Schemes.
3. Better awareness amongst people for getting insurance.
THREATS
1. Economic crisis and economic instability.
2. Entry of new NBFCs in the sector.
Customer Profile:
As Birla Sun Life Insurance is an insurance firm and provides service to its client’s such as the
investors who are interested to invest in insurance products.
Who should be the Customer?
 A salaried Person
 Age group of 25-60