This document provides information about insurance and Birla Sun Life Insurance (BSLI). It defines key insurance terms like premium, sum assured, death benefit, riders, surrender benefit, and maturity benefit. It profiles BSLI, describing its market share, products like term plans, savings plans, health plans, retirement plans, and riders. Product details are given for high net worth plan, term plan, dream plan, children's dream plan, and secure 58 retirement plan. Tax benefits of insurance are outlined. A SWOT analysis of BSLI is presented, along with findings from a market research analysis in Ahmedabad on plan selections, satisfaction, and preferences for BSLI or other insurers.

1. CAN YOU BE SURE AS TO
WHAT MAY HAPPEN TO
“U” IN THE NEXT FEW
MINUTES???????

2. DO YOU LOVE YOUR NEAR
AND DEAR ONES AS MUCH
AS YOU LOVE
YOURSELF????

3. DO YOU WANT TO BE
FINANCIALLY SECURE IN
THE EVENT OF ANY
UNFORSEEN CALAMITY???

4. Invest the next 15 minutes of
your time to understand
INSURANCE in the right
perspective...

5. What is insurance?
Insurance is a contract between two parties where
one party (the insurer) agrees to protect the other
party (the insured) in the event of any loss or
unforeseen event. Insurance can be broadly
classified into two categories – Life Insurance and
Non Life Insurance.
What do you mean by Premium payable on an
insurance policy?
Premium is the periodical amount that the insured
needs to pay to the insurance company to enjoy
the benefits of the insurance policy.

6. What do you mean by “sum assured”?
Sum assured refers to the amount for which the
insurance cover is taken.
What is meant by death benefit?
The amount received from the insurance company on
the death of the insured is known as death benefit.
What do you mean by “riders”?
Riders are additional benefits that are added on to an
insurance policy to make it more compatible to the
needs of the policyholder. Riders are generally
applicable only for life insurance and not for general
insurance.
.

7. What is surrender benefit?
The sum of money an insurance company will pay
to the policyholder in the event his or her policy is
voluntarily terminated before its maturity or the
insured event occurs
What is maturity benefit?
The amount received on the maturity of the
policy is known as maturity benefit.

8. Why insurance???
PRIMARY REASONS
Life is full of uncertainties
Provides the much required RISK COVER
Serves as a financial buffer in the wake of any
unfavorable and un-foreseen circumstances
Ensures that near and dear ones are not left in financial
doldrums due to any exigency
The risk cover that insurance provides has no parallels in
the financial world

9. Why insurance ???
SECONDARY REASONS
 Money back plans provides an element of liquidity
by returning a portion of the sum assured at
regular intervals. This is in addition to the risk
cover
 Unit linked plans invest a percentage of the
premiums in market securities and provide returns.
This combines market linked returns along with
risk cover

10. OBJECTIVE OF THE
PRESENTATION
►Highlighting the fundamentals of
insurance as a financial product
►Insight into the Birla Sun Life
Insurance and its products
available in the market
►The tax implications of insurance

12. COMPANY PROFILE
• Launched just before 9 years but still managed to be
amongst leading player(7th) in private insurance industry.
• Strong fundamentals based on the Aditya Birla Group’s
local insight and Sun Life financials global expertise.
• Birla Sun Life Insurance pioneered the unique Unit
Linked Life Insurance Solutions in India
• Having 1, 68,090 active advisors, and sold 2.5 million
policies.
• Current AUM of BSLI stands Rs. 8165 crore as on
February 28, 2009
• In April 2009, achieved the landmark of
processing 100% of its claims.

13. MARKET SHARE(2008-2009)
Source www.siliconindia.com

14. Protection Plan
• Birla Sun Life Insurance High Net worth
Plan.
• Birla Sun Life Insurance Term Plan.
• Birla Sun Life Insurance Premium Back
Term Plan.

15. Savings Plan
• Birla Sun Life Insurance Platinum Plus
• Birla Sun Life Insurance Guaranteed Bachat
Plan
• Birla Sun Life Insurance Money Back Plus
Plan
• Birla Sun Life Insurance Gold-Plus II
• Birla Sun Life Insurance Saral Jeevan Plan
• Birla Sun Life Insurance Supreme-Life
• Birla Sun Life Insurance Dream Plan
• Birla Sun Life Insurance ClassicLife Premier

16. • Birla Sun Life Insurance SimplyLife
• Birla Sun Life Insurance PrimeLife Premier
• Birla Sun Life Insurance PrimeLife
• Birla Sun Life Insurance Flexi Cash Flow
• Birla Sun Life Insurance Flexi Save Plus
• Birla Sun Life Insurance Flexi Life Line
• Birla Sun Life Insurance Single Premium
Bond
Savings Plan

17. Health Solutions
• BSLI Health Plan.
• BSLI Universal Health Plan.
Rural
• Birla Sun Life Insurance Bima Suraksha Super
• Birla Sun Life Insurance Bima Dhan Sanchay
• Birla Sun Life Insurance Bima Kavach Yojana

18. Retirement Plans
• Birla Sun Life Insurance Secure 58 Plan.
• Birla Sun Life Insurance Freedom 58.
• Birla Sun Life Insurance Flexi Secure Life
Retirement Plan II.

19. Riders
• Accidental Death Rider
• Accidental Death and Dismemberment
Rider
• Term Rider
• Critical Illness Rider
• Waiver of Premium
• Critical Illness Plus Rider
• Critical Illness - Woman Rider

20. PRODUCTS IN DETAIL……

21. Birla Sun life High Net worth Plan
This plan is meant for you if:
• You are 18 to 65 years of age today.
• You are looking for an amount of Sum Assured
of at least Rs 50 Lakhs.
• You are looking to cover yourself for the next 10,
15, 20, 25 or 30 years provided you are 75 years
or younger at the end of the term.
• Great rewards associated

22. Birla Sun Life Insurance Term
Plan
• Simplest pure risk cover insurance at least cost.
• Term insurance typically suitable for younger people
with children and limited funds who are not covered
through an employer.
• Ideally suited for covering all your liabilities.
• Premium Riders available along with the plan,
• Favourable Term - Favourable Premium Rates for
Female Clients.

23. Types of Term Insurance
• Level Term
• Increasing and Decreasing Term
• Renewable Term
• Convertible Term
• Group Term

24. Birla Sun Life Insurance Dream Plan
your dream, Our commitment….
• Guaranteed Maturity Benefits
• Options to double or triple the Guaranteed Maturity
Benefit by choosing 200% or 300% options.
• 100% premium allocation to optimise savings
• Have options of partial withdrawals and surrender of
policy option.
• Enhanced Sum Assured - Choice to enhance life cover
anytime during the policy term at minimal additional cost

25. Birla Sun Life Insurance
Children's Dream Plan.
This plan is meant for you if:
• You, the Life Insurer, is 18 to 60yrs
• Your child, the Nominee, is 13 years or younger at entry
• You must be of age 75 or younger when your plan
matures & The Guaranteed Maturity Benefit you choose
must be at least:
• Rs. 75,000 for the 100% Guaranteed Maturity option
• Rs. 37,500 for the 200% Guaranteed Maturity option
• Rs. 25,000 for the 300% Guaranteed Maturity option
• The Enhanced Sum Assured you choose, if any, must be
at least Rs. 50,000.

26. Birla Sun Life
Insurance Platinum Plus
This plan is a unit linked, non- participating, insurance
plan with,
• A policy term of 10 years.
• A premium paying term of 3 years.
• An innovative investment fund - Platinum Plus
Fund III. Full liquidity after three policy years to
meet any cash needs

27. Eligibility:
• Entry Age of Life Insured: 18 to 70 years.
• Minimum Annual Premium: Rs. 50,000.
• Minimum Sum Assured: 5 x Annual Premium
Benefits:
• Maturity Benefit
• Death Benefit

28. Birla Sun Life Insurance Secure 58
Plan
BSLI Secure 58 is the right plan for you if :
• You are 18 to 80 years of age
• Looking to vest anytime between 10 years - 40 years
from the entry age. Maximum vesting age is 90 years.
• You are looking to invest at least Rs. 9,600 per
annum for retirement planning. While there are no
limits on the amount you can invest in this plan, you
can choose your annual base premiums only in
multiples of Rs. 1,200 per annum over the minimum
premium of Rs. 9,600.

29. Benefits:
• Surrender benefit
• Tax benefits under section 80CCC
and Section 10(10A).

30. Tax Benefits in Insurance
The benefits under income tax are of two types
1.Deductions:
Sec 80C
Deduction is available amounting to Rs. 1,00,000
The benefit for life insurance premium u/s 80C is
restricted to 20% of the actual capital sum assured.
Surrender of Plan before premium has been paid for
two years will result in reversal tax benefit

31. 80CCC
Deduction in respect of contribution to pension
funds Maximum Rs. 1,00,000 Flexi Secure Life
Retirement Plan and Freedom 58 from Birla Sun
Life Insurance provides all the benefits.
Sec 80 CCE
Under Section 80CCE, the overall limit for
deduction u/s 80C, u/s 80CCC and u/s 80CCD is
Rs. 1,00,000.

32. 2.Exemptions:
• Commuted pension: 10(10A)(iii)
One-third of the Value at vesting date would
be tax-free 10(10D) Any sum received from
Life insurance policy as maturity proceeds,
death benefits.

33. SWOT
• STRENGTH
• Multi-channel
distribution
• Well diversified plans
• 2.5 Million Policies
sold till 31st march 2009
• Superior investment and
risk management
framework
• WEAKNESS
• Company have not
penetrated in the rural
market.
• There is no plan for the
low income group.
• Fees for the advisor is
high than the other
company.

34. • Opportunity
• Good potential market
(77%)
• Company can penetrate in
rural markets.
• Threat
• ‘OLD HABITS DIE
HARD’: Its still difficult
task to win the confidence
of public towards private
company.
• Competitors offering
similar kind of insurance

35. RESEARCH
ANALYSIS(Ahmedabad)
• Which plan have you
taken?
• Question. Are you
satisfied with the
Insurance plan you have?
•No of Peoples Have BSLI Plan
Health,
10%
Retierment
, 22%
Life, 68%
Health
Retierment
Life
No. of people satisfied with the plan
72%
28%
Yes
No

36. • Ques. Are you satisfied
with the services provided
by the company regarding
new plans and schemes?
• Ques. Are you interested
to make more investments
in BSLI ?
No. of people satisfied with the
services provided by the company
82%
18%
Yes
No
No. of Peoples want to more
investment in BSLI
67%
33%
Yes
No

37. • Ques. Have you any other
Insurance Plan apart
from BSLI?
No. of Peoples have other Insurance
Plan apart from BSLI?
78%
22%
Yes
No
60%
9%
11%
8%
12%
LIC
BSLI
BAJAJ ALIYANZ
ICICI
Others

38. FINDINGS ABOUT THE
SELECTIONS OF NEW ADVISOR
73%
27%
Male V/S Female
Respondence
Male
Female
39%
61%
Marital Status
Married
Unmarried

39. 16%
57%
27%
Qualification of
respondent
12th
Graduation
Post
Graduation
62%
23%
15%
No of dependents
None
1 to 2
Above 2

40. 23%
53%
17%
7%
Annual Family Income of
Respondence
Less 100000
100000-
200000
200000-
400000
Above
400000

41. Thank you for your time....