Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. established in 2000. BSLI ranks among the top 5 private life insurance companies in India with an extensive network of over 600 branches and 175,000 advisors. Known for its innovations, BSLI was the first to introduce concepts like the free look period and unit linked insurance plans in India.

1. Company Profile
Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint
venture between the Aditya Birla Group, a well known and trusted name globally
amongst Indian conglomerates and Sun Life Financial Inc, leading international
financial services organization from Canada. The local knowledge of the Aditya
Birla Group combined with the domain expertise of Sun Life Financial Inc., offers
a formidable protec tion for its c ustomers’ future.
With an experience of over 9 years, BSLI has contributed significantly to the
growth and development of the life insurance industry in India and currently
ranks amongst the top 5 private life insurance companies in the country.
Known for its innovation and creating industry benchmarks, BSLI has several
firsts to its c redit. It was the first Indian Insuranc e Company to introduc e “Free
Look Period” and the same was made mandatory by IRDA for all other life
insurance companies. Additionally, BSLI pioneered the launch of Unit Linked Life
Insurance plans amongst the private players in India. To establish credibility and
further transparency, BSLI also enjoys the prestige to be the originator of
practice to disclose portfolio on monthly basis. These category development
initiatives have helped BSLI be c loser to its polic y holders’ expec tations, whic h
gets further accentuated by the complete bouquet of insurance products (viz.
pure term plan, life stage products, health plan and retirement plan) that the
company offers.
Add to this, the extensive reach through its network of 600 branches and
1,75,000 empanelled advisors. This impressive combination of domain expertise,
product range, reach and ears on ground, helped BSLI cover more than 2 million
lives since it commenced operations and establish a customer base spread
across more than 1500 towns and cities in India. To ensure that our customers
have an impeccable experience, BSLI has ensured that it has lowest outstanding
claims ratio of 0.00% for FY 2008-09. Additionally, BSLI has the best Turn
Around Time according to LOMA on all claims Parameters. Such services are well
supported by sound financials that the Company has. The AUM of BSLI stood at
Rs. 8165 crs as on February 28, 2009, while as on March 31, 2009, the
company has a robust capital base of Rs. 2000 crs.
Vision
To be a leader and role model in a broad based and integrated financial services
business.
Mission
To help people mitigate risks of life, accident, health, and money at all stages
and under all circumstances

2. Enhance the financial future of our customers including enterprises
Values
Integrity
Commitment
Passion
Seamlessness
Speed
A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500
worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging
to 25 different nationalities. The group operates in 25 countries across six continents
– truly India's first multinational corporation.
Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a
strong presence across various financial services verticals that include life insurance,
fund management, distribution & wealth management, security based lending,
insurance broking, private equity and retail broking. The seven companies
representing ABFSG are Birla Sun Life Insurance Company, Birla Sun Life Asset
Management Company, Birla Sun Life Distribution Company, Birla Global Finance
Company, Birla Insurance Advisory & Broking Services, Aditya Birla Capital Advisors
and Apollo Sindhoori Capital Investment. In FY 2008-09, the consolidated revenues
of ABFSG from these businesses crossed Rs. 4763 crores, registering a growth rate
of 36%.
For more information please visit www.adityabirla.com
Sun Life Financial is a leading international financial services organisation providing a
diverse range of protection and wealth accumulation products and services to
individuals and corporate customers. Chartered in 1865, Sun Life Financial and its
partners today have operations in key markets worldwide, including Canada, the
United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of December 31, 2008, the Sun Life
Financial group of companies had total assets under management of $381 billion.
Individual Solutions
At Birla Sun Life Insurance, we look at life from your perspective. Hence,
no matter what your dreams are - be it long term protection, wealth
c reation, health, retirement sec urity or your c hildren’s educ ation, we
provide you customised insurance solutions to meet all your Life needs
successfully.

3. Our Protection Solutions for your family's life
insurance needs.
Our Children’s Future Solutions To take care of
your children's need.
Our Wealth with Protection Solutions To help you
create long term wealth & protect your family.
Our Health & Wellness Solutions To cover you &
your family's current & future health need.
Our Retirement Solutions To financially secure a
happy retired life.
Group Insurance
We believe that employee benefit plans provided by employers
to their employees play a very important role in increasing
employee loyalty and productivity. Birla Sun Life uses its vast
expertise in helping organizations and groups design
customized solutions to their employees.
Retirement Solutions
Our employee benefit solutions are designed to enable
organizations and groups to offer superior benefits to their
employees to meet both statutory requirements like gratuity
and retirement solutions.

4. Gratuity
While Gratuity is a statutory obligation it is also a very
important tool today to create employee loyalty. A
comprehensive gratuity plan can help organizations reduce
both business c osts and c orporate tax. Birla Sun Life’s
gratuity solution manages your gratuity liability effectively
and also helps you release resources for other business
activities.
SuperAnnuation
Today while there is a high awareness of the impact of
inflation and its affect on retirement savings among
employees, very few would have adopted a systematic and
disciplined savings plan to counter its effect. Organizations
can play a key role in helping employees to build the desired
retirement corpus while at the same time increasing
employee loyalty. Birla Sun Life’s solutions c an be
customized to effectively meet both employer and employee
requirements.
Leave Encashment
Leave encashment liabilities for organization keep growing
with time thus straing the organizations resources. These
liabilities can bee effectively met through the management
of a dedicated fund for leave encashment. Birla Sun Life vast
experience in effectively managing funds and delivering
superior returns can help organizations effectively manage
these liabilities
Protection Solutions
Birla Sun Life Insurance Group Protection Solutions provide
the benefit of an insurance cover to an entire group of people
as a single unit.
This can be Employer – Employee Groups, Affinity Groups and
Mortgage Groups
Employer employee
At Birla Sun Life Insurance (BSLI), our goal is to help you
ensure your employees’ well being so that they c an enhanc e
their performance & potential. Our protection solutions
combine new innovations in organizational benefits with the
traditional strength of employee assistance to help you:
Protect your investment in your people Reduce the liability,
cost and negative impact of mental ressures in the work
place Maintain your position as employer of choice; and
Incorporate employer protection & wellness into your core
business practices
Affinity
An affinity group is a group consisting of persons who

5. assemble together with a commonality of purpose or
engaging in a common economic activity.
In Insurance parlance Non-employer-employee groups like
employee welfare associations, borrowers of a bank,
professional associations or societies may also be treat ed as
affinity groups provided the president/ secretary/ manager/
group organizer in his capacity as organizer of the group has
an authority from majority of the members of the group to
arrange insurance on their behalf.
Birla Sun Life Insurance
Risk management against a huge loss is very necessary, and insurance is transfer of
risk from one entity to another. Several companies have come up these days with
life, health, medical and travel insurance. One such company is Birla Sun Life
Insurance. Providing a number of insurance products, Birla Sun Life is a prestigious
company to bond with.
Birla Sun Life Insurance Company Limited is a joint venture between the Sun Life
Financial Inc and the Aditya Birla Group. Birla Sun Life Insurance was the first
company in the sector of financial solutions to begin Business Continuity Plan. In
fact, policies were first issued by this insurance company on the Internet. This
insurance provider company has pioneered the unique Unit Linked Life Insurance
Solutions in India. It is one of the top players in the industry of Private Life Insurance
Scheme.
The company believes in passion, integrity, speed, commitment and seamlessness.
The mission of the company is to help people with risk management. It also helps in
managing the financial situation of firms as well as individuals.
Some of the Birla Life Insurance products include:
 Insurance for protection
 Insurance for retirement
 Insurance for saving
 Insurance for children
 Insurance for riders
 Insurance for rural
Birla Sun Life Insurance for Protection includes insurance such as Birla Sun Life
Insurance Term Plan and Birla Sun Life Insurance Premium Back Term Plan. Birla
Sun Life Insurance Term Plan is apt for those seeking insurance benef its at economic
costs. The plan covers all the liabilities and provides absolute security. The minimum
age limit for acquiring the insurance is 18 years and maximum is 55 years. One can
pay the premium either annually, monthly, quarterly or semi-annually. One can pay
it through the ECS mode of payment or on a one-time basis.

6. The Birla Sun Life Flexi SecureLife II- Retirement Plan is segregated into 2 sections.
One is the Accumulation or build up phase and the other is the Annuity or the payout
phase. With this plan one can enjoy tax benefits. Surrender scheme is also applicable
to this plan. One can give up the policy after the 3 years of policy till the vesting age.
Other Birla Sun Life Insurance for Savings include:
 Birla Sun Life Insurance Flexi Save Plus
 Birla Sun Life Insurance Dream Plan
 Birla Sun Life Insurance Gold-Plus II
 Birla Sun Life Insurance Classic Life Premier
 Birla Sun Life Insurance Prime Life Premier
 Birla Sun Life Insurance Saral Jeevan Plan
 Birla Sun Life Insurance Prime Life
 Birla Sun Life Insurance Life Companion
 Birla Sun Life Insurance Simply Life
 Birla Sun Life Insurance Flexi Cash Flow
 Birla Sun Life Insurance Flexi Life Line
 Birla Sun Life Insurance Supreme-Life
 Birla Sun Life Insurance Single Premium Bond