FA102a

1. FA102a,
Research and Speculative
Product/Service
Development
AI Robot Teachers Daniel Toogood

2. AI Robot Teachers
Assignment One, Research
“Will this new ‘socially assistive robot’
from MIT Media Lab (or its progeny)
replace teachers?”
https://www.kurzweilai.net/will-this-new-socially-assistive-robot-from-mit-media-lab-or-its-progeny-replace-teachers
Daniel Toogood

3. AI Robot Teachers
Assignment One, Research
-Studying social cues helped developers design
a robot that could understand and mimic social
cues towards children
https://www.questionpro.com/blog/collecting-
data-in-rural-communities/
Daniel Toogood

4. AI Robot Teachers
Assignment One, Research
“…developed a powerful new ‘socially assistive’
robot called Tega that senses the affective
(emotional/feeling) state of a learner…”
https://www.youtube.com/w
atch?v=U4srV1Icnb0
Daniel Toogood

5. AI Robot Teachers
Assignment One, Research
“This impressive research raises troubling
questions about possible future effects on
children…”
https://www.youtube.com/watch?v=_1
GCjggflEU
Daniel Toogood

6. Assignment One, Future Product or Service
AI Robot Teachers
AI Robot Teachers
-Understands social cues
-Gives positive reinforcement
-Potentially harmful to children…
Daniel Toogood

7. Source ForBrand CharacterWords
Lyrics by Leon Bridges
https://www.npr.org/2018/05/0
4/607180785/leon-bridges-
remixes-his-retro-style-to-move-
the-sound-forward
AI Robot Teachers Daniel Toogood

8. Naming Process
Tuti – Advanced Tutoring with Robotics
• Name inspired by the ideal tutoring capabilities of
product
AI Robot Teachers Daniel Toogood

9. Final Product/Service Name
Tuti
• Fun, easy-to-say name that appeals to kids
• Implies sophisticated technology behind the
product
AI Robot Teachers Daniel Toogood

10. Brand Diagram Sketches
AI Robot Teachers Daniel Toogood
Brand Diagram Sketches
AI Robot Teachers Daniel Toogood
Brand Diagram Sketches
AI Robot Teachers Daniel Toogood

11. Tuti
Persona Tone
Language Purpose
Tender
Sweet
Kind
Loving
Illuminating
Excited
Teach
Learn
Advance
Personality
Foundation
Beyond
Brand Character Diagram
Daniel ToogoodAI Robot Teachers

12. AI Robot Teachers Daniel Toogood
Assignment Three, Logotype Research, Word FromDiagram
• Logos inspired by “Learn”

13. AI Robot Teachers Daniel Toogood
Assignment Three, Logotype Research
https://www.lingholic.com/revie
ws/duolingo/
https://www.wolframalpha.com
/
https://www.rosettastone.com/
https://www.infobase.com/
https://www.panoramaed.com/

14. AI Robot Teachers Daniel Toogood
Assignment Three, Finished Logotype
Tuti