2. AI Robot Teachers
Assignment One, Research
“Will this new ‘socially assistive robot’
from MIT Media Lab (or its progeny)
replace teachers?”
https://www.kurzweilai.net/will-this-new-socially-assistive-robot-from-mit-media-lab-or-its-progeny-replace-teachers
Daniel Toogood
3. AI Robot Teachers
Assignment One, Research
-Studying social cues helped developers design
a robot that could understand and mimic social
cues towards children
https://www.questionpro.com/blog/collecting-
data-in-rural-communities/
Daniel Toogood
4. AI Robot Teachers
Assignment One, Research
“…developed a powerful new ‘socially assistive’
robot called Tega that senses the affective
(emotional/feeling) state of a learner…”
https://www.youtube.com/w
atch?v=U4srV1Icnb0
Daniel Toogood
5. AI Robot Teachers
Assignment One, Research
“This impressive research raises troubling
questions about possible future effects on
children…”
https://www.youtube.com/watch?v=_1
GCjggflEU
Daniel Toogood
6. Assignment One, Future Product or Service
AI Robot Teachers
AI Robot Teachers
-Understands social cues
-Gives positive reinforcement
-Potentially harmful to children…
Daniel Toogood
7. Source ForBrand CharacterWords
Lyrics by Leon Bridges
https://www.npr.org/2018/05/0
4/607180785/leon-bridges-
remixes-his-retro-style-to-move-
the-sound-forward
AI Robot Teachers Daniel Toogood
8. Naming Process
Tuti – Advanced Tutoring with Robotics
• Name inspired by the ideal tutoring capabilities of
product
AI Robot Teachers Daniel Toogood
9. Final Product/Service Name
Tuti
• Fun, easy-to-say name that appeals to kids
• Implies sophisticated technology behind the
product
AI Robot Teachers Daniel Toogood
10. Brand Diagram Sketches
AI Robot Teachers Daniel Toogood
Brand Diagram Sketches
AI Robot Teachers Daniel Toogood
Brand Diagram Sketches
AI Robot Teachers Daniel Toogood
15. Assignment Four, Social Media Branding, Research
AI Robot Teachers Daniel Toogood
• WolframAlpha -
https://www.facebook.com/pg/OfficialWolframAlpha/about/?ref=page_internal
• Duolingo -
• https://www.facebook.com/pg/duolingo/about/?ref=page_internal
• Samsung -
https://www.facebook.com/pg/SamsungUS/about/?ref=page_internal
21. AI Robot Teachers Daniel Toogood
Assignment Four, Approach to a Page Based on Research
• Selection of Photos: “Choose an image of
yourself, or one that represents the research
you are doing and make sure your brand
and personality shine through”
https://www.wiley.com/network
/researchers/promoting-your-
article/5-tips-for-promoting-
your-research-through-facebook
22. AI Robot Teachers Daniel Toogood
Assignment Four, Approach to a Page Based on Research
• Declaring a mission statement: “Let your fans
know why you’re there, and likely they’ll
respond with encouragement, feedback and
further questions”
http://lizgross.net/your-mission-
statement-still-matters-on-
facebook/
23. AI Robot Teachers Daniel Toogood
Assignment Four, Approach to a Page Based on Research
• Uploading Progress on Projects: “the
service…attempts to ‘tell the story of your
life’ by clustering pictures, posts and
comments”
https://computer.howstuffworks
.com/internet/social-
networking/information/facebo
ok-timeline.htm
