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Programmatic.IO Programmatic media buying tips by Marcus Pratt of Mediasmith

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Marcus Pratt
Marcus Pratt

Presentation by Marcus Pratt from Programmatic.IO 2014 conference hosted by AdExchanger in San Francisco, CA Topic was programmatic buying tips for those getting started in managin programmatic media buying

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Programmatic Tips getting the most out of the machines Marcus Pratt VP, Insights & Technology Mediasmith, Inc. @mawkus
Identify current activities what programmatic is on your plan?
Ways To Buy DIY Ship an IO Through trading desk
What is your best model? In house? Or…out house?
Define Information Flow Planning Programmatic
Define Tech Stack
Best of breed? Separate platforms per medium
Or one-stop shop?
Is it bad to work with multiple DSPs? No, But have a strategy
Watch out for this Pricing models Lack of differentiation Service orgs masquerading as platforms Fraud, low quality, viewability
Thank you Marcus Pratt VP, Insights & Technology Mediasmith, Inc ! mpratt@mediasmith.com ! @mawkus

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