David Johnson, VP Account Development, Stratigent Marie-Pierre Dery, Manager, Measurement Solutions and Data Governance, TD Bank Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey. So what are the challenges and how can brands overcome this measurement gap? Learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for major brands, enabling better optimization, deeper customer engagement and improved ROI.

1. Mobile Apps: No Longer a Black Box of
Digital Measurement
Innovation with Stratigent and TD Bank
AGILITY WORLD TOUR 2016

2. Agenda
Overview
The Future of Mobile
Q&A
2
3
4
1
Stratigent Partnership with TD Bank

3. Marie-Pierre (MP) Dery
Manager, Measurement Solutions and Data Governance
Who we are…
AGILITY PRESENTERS
David (DJ) Johnson
VP Account Development

4. Overview

5. Marketing Performance
COMPANY OVERVIEW
Our Goal
Create clarity and focused
solutions for our clients.
IntelligenceMedia Value

6. COMPANY OVERVIEW
Our Full Service Business Model

7. The Rise of TMS and Mobile
TMS HISTORY
Ensighten
developed within
Stratigent, spun off
as separate
company in 2009.
1 2
On the front lines of
some of the very
first enterprise scale
implementations,
pioneered use of
EDL.
Experience with
Ensighten Mobile
back when the
pain was with
Adobe Flash.
3
Dedicated Mobile
and TMS Practices,
large team of fully
trained mobile
developers and
trained Ensighten
Mobile experts.
4

8. Early Days of TMS Parallel vs the Current Mobile Situation
THE RISE OF THE DATA LAYER
Data Tags
Data
Layer
Data Tags

9. 57% of business
professionals use no
analytics whatsoever to
measure their mobile apps.
Mobile is where the growth is,
but it’s hard to track.
Source: Forrester 2015, “Use Analytics To Create Mobile Best Practices”

10. Tradeoff: Mobile Dev Involvement Over Time
MOBILE EVOLUTION
Measurement Activity
Mobile Development Involvement
Measurement Activity
Mobile Development Involvement
Class/Method
Data Layer

11. Stratigent
Partnership with
TD

12. With two common and viable
primary approaches to
implementation, we helped TD
use both approaches strategically
to provide maximum flexibility.
A Partnership of Adaptability
STRATIGENT PARTNERSHIP WITH TD BANK

13. Gives us the flexibility to add tags outside of a code release
and turn things around quickly if needed.
Evolution of Strategy to a Hybrid Approach
STRATIGENT PARTNERSHIP WITH TD BANK
Introduced a data layer for new and upcoming features within
the TD Canada Trust banking app.
Method/Class will remain for legacy, non-dynamic
or core screens that rarely change.

14. Bridging from consultant to Partner
STRATIGENT PARTNERSHIP WITH TD BANK
Evolving from the
initial client-consultant
relationship into an
integrated team with
our clients always
maximizes our value
to them.

15. From “Consultantship” to Partnership
STRATIGENT PARTNERSHIP WITH TD BANK
Educate / Support / Build for the future
Knowledge sharing
Work together as a team on finding the
best solution / approach

16. By using blended teams and an internal practice model we ensure that the right
resources are available, right when they are needed.
A Partnership of Flexibility
Stratigent Partnership with TD Bank
TD BANK STRATIGENT

17. An Engagement of Agility
STRATIGENT PARTNERSHIP WITH TD BANK
Need to adjust constantly
Can support the demand of agile factory
Mobile delivery is unstable and volatile

18. Our depth of experience and
ability to innovate allows us
to challenge the status quo
and constantly evolve the
way things are done.
A Partnership of
Innovation.
We help advise brands across
more than
20 multi-channel
analytics services
to provide the most
comprehensive offering today
We employ over
900 people
across offices in
14 countries
and key markets
We work with a
multi-channel
partner network of
over
100 leading
vendors
We provide customized
data-driven insights for
leading brands across the
globe, including more than
80 of the top 100
advertisers globally

19. Enabling the “Mobile First” Mindset
STRATIGENT PARTNERSHIP WITH TD BANK
Having a robust analytics solution in
place is key especially when innovating
and launching new ideas.
Great partners enable great experiences
for our customers

20. The Future of
Mobile

21. Focus on Customer Experience and Real-Time Features
THE FUTURE AS WE SEE IT
TD MySpend to keep track of spending in
real time
TD4ME uses real-time content to deliver
contextualized mobile experiences via the
TD app

22. Additional Areas of Focus
THE FUTURE AS WE SEE IT
MOBILE OPTIMIZATION OMNI-CHANNEL EXPERIENCES MOBILE-FIRST APPROACH
Innovation through data driven
design capabilities and
personalized content
Connecting experiences
between channels so it's
seamless to our users.
Building a robust analytics
foundation to find a balance
between rapidly-growing mobile
and traditional desktop.

23. Perspective: Rapid and Disruptive Innovation
THE FUTURE AS WE SEE IT
Vendor SDKs are also innovating in their
abilities and Stratigent will help bridge the
gap
Technologies like Ensighten Pulse and One and the
ability to quickly swap content within apps will
continue to make mobile an increasingly essential
technology.

24. Disclaimer
This document is confidential to Ebiquity. Disclosure or circulation of this document, or any part of it, may
only be made to Ebiquity, its employees who need to have knowledge of this matter and to its nominated
agency. Unauthorised copying, disclosure or circulation of this document (by any company or individual)
represents a breach of copyright and confidentiality. By accepting disclosure of this document you agree
to these terms and to indemnify Ebiquity if you breach any of these terms.
The results contained in this document are primarily derived from a comparison of TD BANK’s performance
with the performances of Ebiquity’s other clients, whose results are contained in Ebiquity’s databases. These
databases contain the mean performance results achieved by Ebiquity’s clients for a given format in a given
period. The results contained in these databases change over time, as new data is added to the databases.
We undertake no duty to notify or inform our clients as these databases change over time nor to update
any work previously performed by us in light of such revisions to our databases.
DJ JOHNSON
VP of Account Development
(617) 671.8719
EBIQUITY – Chicago
444 N. Michigan Ave. Suite 1400
Chicago, IL 60611