1) The document outlines four key steps for successful automatic media buying: collect and own data from internal and external sources to understand your audience; analyze the data to identify the right target groups; define goals, KPIs and a strategy; and evaluate results in real time through A/B testing. 2) It recommends partnering with a technology provider like Delta Projects, which offers a data management platform and programmatic buying capabilities. Their platform allows advertisers to analyze data, create targeted groups, and optimize activities in real time with transparency. 3) Delta Projects is an independent adtech provider operating in Europe with 10 years of experience analyzing campaigns on the European market.

1. HOW TO SUCCEED WITH
AUTOMATIC MEDIA BUYING
4 STEPS

2. Marketing
based on data
Data Insights and automated media buying
based on data-driven decisions are often
described as the future of marketing.
We have highlighted four key steps for you
to be successful with your
communication.

3. Make sure you start with
having really good knowledge
about your visitors online.
COLLECT AND OWN YOUR DATA
1
Internal, external, online
and offline sources will help
you get a clear picture of
your audience.

4. 2
DATA INSIGHTS
Make a thorough
analysis of your data
and identify the right
target groups
The data should give you answers to following questions:
Which audience should you target to increase the conversion?
What target groups convert the best? What does each target
group cost to convert? etc

5. 3
DETERMINE YOUR STRATEGY
Define your goals and
KPI’s, and build a
strategyfor what you
want to accomplish

6. 4
EVALUATE IN REAL TIME
Find the most effective
activities by testing
different messages towards
different audiences (A/B-
test), and evaluate the
results in real time

7. It is important to have a tech partner who
understands your needs. Delta has
developed a platform foryou as an advertiser.
RIGHT PLATFORM
The platform enables you to deep dive into your
data and with insights create specific target
groups. You have full transparency over
activities and purchases, no data loss between
the data and the buying process, and you can
optimize your activities in real time.

8. By automating media purchases, they become more efficient
Effective media buying
Collect, understand and manage
data in order for you to get new
deeper customer insights
  
Compile relevant audiences based
on all available data sources, your
own and external
Use the data to make relevant
media purchases so that you
can grow your business
WITH DELTA'S PLATFORM
WE HELP YOU TO:
Buy html5 video, video-in banner, display, mobile..
We can also help you create the materials.

9. Delta Projects is an independent full-stack adtech provider, operating
on the demand side, offering a Data Management Platform and utilizing
programmatic buying for display, video and mobile.
Delta Projects
TRANSPARENCY
Total control
INSIGHT
Audience and ad insights in real time
INNOVATION
Forward thinking and new technology

10. Delta Projects in Europe
10 years of experience in analyzing campaigns
on the European market
SWEDEN
GERMANY
Local offices
NORWAY
HOLLAND
DENMARK

11. Some of our customers

12. EVOLV I N G T ECH N OLOG Y FOR ON L I N E A DV ERT I SI N G
WWW.DELTAPROJECTS.COM
Please contact us to learn more about
Delta Project and what we can do foryou