SlideShare a Scribd company logo
VI business-forum of store chain dignitaries, stores and distributors selling clothes, shoes and accessories

November 28-29, 2013, Hotel Marriott Courtyard, Moscow

THE STRUGGLE FOR SALES
Ready ideas for clothing stores, shoes and accessories
What to do?
when the sales

when major online

when orders from U.S. and

slow down or fall?

players

China continue to double?

enter the market?

Learning from best practices in the select circle OF THE NUMBER ONE DECISION MAKERS on
the market!
2 days • DOZENS of cases, discussions, seminars, workshops and brain storming! • 50 TOPspeakers • Best WESTERN and Russian experience
Also:
For the first time! Negotiating session on cooperation:
with the franchisee in regions • distributors • online superstores • shopping centers and developers
• manufacturers • fabrics and accessories manufacturers. Details are given in the program.

Fashion show of the best-selling models
The uniqueness of the show is that we asked the leading mass-market brands to not just show
goods that are already a bestseller today or will be a bestseller tomorrow, but also to comment on
selected models from the point of view of their commercial success and competitive advantages!
For the first time! Retail-tour:
Watch the most promising stores formats and concepts, accompanied by chain stores top
managers who develop them! Get first-hand comments on the effectiveness of each solution!

1
THE FORUM PROGRAM:
November 28, Thursday, the first day of the forum:
10.00 – Forum participants’ registration, welcome coffee
11.00 -13.00 – Opening of the forum, main plenary session
FASHION MARKET IN RUSSIA: RISKS AND OPPORTUNITIES

 The most accurate analytics to start a conversation: the dynamics of clothing and footwear sales in
Russia and in the world? What is really going on with consumer demand and personal incomes?
How will it affect sales in the future? Analysis of the market impact of online orders from abroad and
international Internet giants’ appearance on Russian market. What to be ready for?

 Number one decision makers’ comments of the largest chain stores and online stores selling clothes
and footwear in Russia: how to assess the market, what are the main possible threats for the future
development? Opportunities for growth? What operational changes are planned to be introduced
under the influence of new economic and social challenges?

 Special focus on Luxury market: do the famous brands feel the changes and how do they plan to
respond to them?
In the final part of the session, there will be a FASHION SHOW OF BEST-SELLING MODELS of
leading mass-market chains participating in the meeting! Their executives will comment on reasons
for choosing a particular solution from the point of view of their brand positioning strategy and the
commercial component of its development!
13.00-13.30 - Coffee break, meeting and networking with forum colleagues and partners
13.30-14.30 – parallel sessions:
HOW MUCH DO 7 MINUTES COST?
It is known that 7 minutes is the maximum time for a buyer

to feel comfortable in the queue. And 50% of

goods are NOT purchased, if the waiting time exceeds this limit. At check-out, in the dressing room ... Can
you afford to lose almost 50% of those nearly made sales? If not, this session is for you! We discuss: what
solutions and technological advances allow today to increase the average check and reduce service time for
buyers? How to speed up the purchase process from dressing room to check-out? Improve the staff
efficiency and speed in each store? And, most importantly, how to implement those solutions in your
business?
RETAIL + RUSSIAN DESIGNERS = EFFECTIVE PARTNERSHIP.
Today, while looking for ways to 'separate' from competitors by providing the customer with unique, batch
product range, many retail owners are trying to establish partnerships with russian designers. But despite the
mutual interest, a partnership, profitable for both parties, is a rare commodity. How to build a commercially
effective partnership? Let discuss the whole spectrum of questions: how to evaluate and choose a designer;

2
whose products will match your target audience and 'make the counter'; how to control the process of
manufacture and launch of a collection; how to motivate a creative team. We invite both sides of the process
to the discussion, in order to find out how to build a logical progression for a cooperation.
14.30-15.30 – Lunch, informal communication with colleagues
15.30- 17.00 – Special Session
PRIVATE CLUB FOR FASHION CHAINS DIRECTORS

Participation requires prior registration. Maximum number of participants - 30 people.
Only the owners and business С-suites will gather together at the round table, there being no mass media,
consulting or b2b proposals. That will be a working meeting of equal colleagues in the trustworthy
atmosphere. We shall talk about achievements and long-standing issues, about business strengths and
weaknesses, and, which is the main point, we will share the experience – the way one’s business tries to
increase its sales, taking into account its competitive environment and specifics of work.
Main Issues to Be Discussed:


What particular steps are taken by the owners of fashion networks to overcome the sales slowdown?



Is it necessary for a company to adjust its strategy and its employees’ tasks for them to correspond
to new economical conditions? What should be changed “on the very top” in the work of the central
office? How to communicate the changes to subordinate employees?



How to make a high-class service SYSTEM in the company and to make it the key competitive
advantage the competitors won’t be able to duplicate?

15.30-16.45 - The third plenary session
LOYALTY PROGRAMS. HOW SMART BRANDS GAIN PROFITS
Companies that are able to collect customer data across all channels (traditional shopping, online
commerce) and use them to forecast sales, may, on average, triple (!!!) their revenues. But the data per se
gives nothing. The key to success is to use it smartly in daily communication with the buyer - in e-mail lists,
call center activity and directly at the store. It is a qualitative analysis that gives an opportunity to build the
most effective marketing campaign, make breakthroughs in merchandising, and create for a buyer a special
experience of interaction with the brand. The session will discuss the most current developments in the field
of customer experience: how they work, how much they cost, and how to calculate the efficiency of their use.
16.45-17.00 - Coffee break, socializing with forum colleagues and partners
17.00-18.00 – The fourth plenary session
ASSORTMENT MANAGEMENT AND INTERNAL LOGISTICS: HOW IS THE MIRACLE MADE?
To meet the expectations of their customers the networks should overwhelm them with the “speed of
reaction” to their demands and with their service. They should be incredibly quick when processing the flows
of commodities, economic feasibility observed, which means maximum economy on the processes without
building-up left-over stock. How do the most successful companies achieve that? And how to use their

3
experience in the networks which are not so big?
17.45-18.00 – Coffee break
18.00 - Transfer to the venue of the evening reception forum Fashion Retail Russia (transfer from the main
entrance of the hotel).19.00 – start of evening reception. Additional information about the program, the venue
and the dress code will be announced in the next two weeks!

November 29, Friday, the second day of the forum:
09.30 – Forum participants’ registration
10.00-17.30 - parallel conferences on key issues of the fashion market “Sales Management” and “Online
sales of clothing and footwear. How to beat Amazon?”, and series of master classes.
10.00-11.00, Amphitheater hall

10.00-11.00, Varvarka hall

Sales management

Online sales of clothing and footwear

PRIVATE LABELS AS AN INSTRUMENT FOR

REVIEW OF THE BEST STRATEGIES FOR

SALES GROWTH.

E-COMMERCE

It's been more than 10 years that private labels

The competitive environment and demanding buyer,

appeared in the product range of russian retail

spoiled by all the offers, forces retailers to be flexible

chains. But considering that brand-dependance in

and adjust their strategies in line with the

the clothing and shoes market is high, CTM remains

differentiated consumer experience. The session will

a gray area on the fashion market. Who, when and

discuss how leading retailers are building their

why should think about implementing private labels

e-business, which allows them to stay one step

in the product range? Which strategy to choose?

ahead of their competitors. As well as various

What does a competitive CTM package look like – in

options for online sales: own online store - on the

terms of pricing and categories? What is an optimal

basis of already hyped player or cooperate with

balance between labels and brands? Where can you

online hypermarket? –we analyze all the “pros” and

find niche markets to fill with a competitive CTM –

“cons”!

main categories, accompanying products,
accessories, others? How to analyze customer's
preferences and predict the demand of CTM in a
chain? How to position the products? How to
promote them? Working with suppliers: Russian
manufacturers and international partnerships.
Control, straightening out
processes, accompaniment of an order and it's
execution.

11.00-12.00, Amphitheater hall
NEGOTIATIONS ON COOPERATION

4
For the first time in Fashion Retail & Distribution forum we will hold sessions of negotiations on cooperation
between executives of the network selling clothing, footwear and accessories and their partners! C-level
executives from both parties provide an interesting and effective dialogue that creates a partnership on a
completely new level! Negotiating guidelines:








development of the regional markets
alternative sales channels
procurement/distribution
new sites, lease terms
placing orders for production
purchases for own collections

franchisee in the regions
cooperation with online hyperstores
distributors of clothing, footwear, accessories
shopping centers and developers
clothes, footwear, accessories manufacturers
fabrics and accessories manufacturers

Please inform the organizers, what is the most interesting for you, so that we could invite the widest range of
companies!

12.00-13.00, Amphitheater hall

12.00-13.00, Neglinka hall

12.00-13.00, Varvarka hall

Sales management

Marketing management

Online sales of clothing and

RETAIL REAL ESTATE AND

GENERATION OF

footwear

SHOP FORMATS: VITAL

MILLENNIUMS: CULTURE

OPENING OWN INTERNET SHOP

PROBLEMS AGAIN

SHOCK

Master class for those who are just

What new formats do the owners

By 2015, the generation of

about to open an online store. Step-

of the shopping centres and the

millenniums will take 75% of the

to-step practice from A to Z based

developers offer to the fashion-

jobs. And they are our target

on specific sales of clothing,

retailers? And what is the

audience in the near future. And

footwear and accessories.

economy of each format, its

exactly for this audience stores

square-meter-sales indicators?

must be fully “reconstructed”. How

The choice of the retail space:

they buy and make the choice?

how to calculate the potential

What values are they guided by?

efficiency? Breakeven results,

How to work with them? What

required performance of shop-

technological innovations will

assistance, customer traffic.

provide a WOW-effect for the
young customers and, as a result,
will provide the revenues? How to
work with young people in
general? How the leading chain
stores break their rules,
rearranging work for the new
generation?

13.00-13.30 – Coffee break, networking with forum colleagues and partners

5
13.30-14.30, Amphitheater hall

13.30-14.30, Neglinka hall

13.30-14.30, Varvarka hall

Sales management

Marketing management

Online sales of clothing and

HOW TO IMPLEMENT “NEW

WHERE TO FIND NEW

footwear

ITEMS”? Merchandising, sales

CUSTOMERS?

WHAT ARE THE SOLUTIONS

motivation, POS materials…

New buyers are the life force of

THAT HELP TO SELL MORE?

How to sell related products?

any retail business. Where and

Which of the most interesting ideas

What category can earn more?

how to find new customers? What

move the commerce on the Internet

Where is their place in the shop?

is the ROI of different channels of

today? And what ideas help to deal

Plus, how to organize the

communication with potential

with specific issues: the high

checkout area?

buyers? How to build a database

proportion of returns, a lot of traffic

Unique products. What could it

of potential customers? And how

at low conversion of a website visitor

be? Related products? Hand-

the social networks act as a new

into a buyer. We discuss all the

made and custom-made

sales channel: Instagram,

interesting solutions: from the

products? Do those “widgets”

YouTube, Facebook, fashion

creation of the correct selling and

really help to “make cash”?

bloggers and celebrities.

“involving” content to findings in the

Examples of successful

delivery of the goods.

cooperation - in concrete figures.
Optional: a review of key data
medium: price + efficiency.
14.30-15.15 – Lunch
15.15-16.15, Amphitheater hall

15.15-16.15, Varvarka hall

Sales management

Online sales of clothing and footwear

SALES FORECASTING

OFFLINE + ONLINE: FUSION OF TWO CHANNELS

How to properly create a sales plan? How to manage

Conversion of offline customers into online ones. What

inventory for the season? How to plan properly for

to sell in the stone store, and what - in the network? Is

discounted shares (inter-seasonal discounts, the

it worth it to “play” with the pricing, or the price must be

latest discounts, etc.)? How to run a campaign of

common in all sales channels? Assortment - selling all

sales? Successful and unsuccessful cases. Are the

goods in all channels, or is it worth to delineate the

concepts of sales changing around the world, or are

product range? What range of goods is sold in online

they done in the same old way?

hypermarkets – “liquidating" the old, or, conversely, sell
new? And anyway, what about the stocks on the
Internet? Is there a special, separate strategy?

16.15-16.30 – Coffee break, networking with colleagues and partners of the forum
16.30-17.30 – Closing plenary session
THE SELLER, THE MAIN LINK IN THE SALES!
Where there are the “right” people? How to motivate them to sell more and smile wider? How to make them

6
want to hold down their job? And, most importantly, how to teach them? We will discuss two main issues:
how to create the right sales team, and how to develop an incentive system that meets the objectives of the
company (KPI). Plus: a review of salaries, search sources, staffing, and incentive schemes. As well as
peculiarities of Generation Y and their motivation.
17.30 – Closing the forum

7

More Related Content

What's hot

Rise of Omni-commerce and Its Reflections on Supply Chain Management
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementRise of Omni-commerce and Its Reflections on Supply Chain Management
Rise of Omni-commerce and Its Reflections on Supply Chain Management
LA Software Group
 
Mobile Apps for the Fashion Industry
Mobile Apps for the Fashion IndustryMobile Apps for the Fashion Industry
Mobile Apps for the Fashion Industry
Fashionbi
 
Libro Blanco de los Marketplace :: INGLES
Libro Blanco de los Marketplace :: INGLESLibro Blanco de los Marketplace :: INGLES
Libro Blanco de los Marketplace :: INGLES
Marcos Pueyrredon
 
“A Game of Thrones”–Foreign VMS Brands in Cross-Border Ecommerce 2.0 —Jason Z...
“A Game of Thrones”–Foreign VMS Brands in Cross-Border Ecommerce 2.0 —Jason Z...“A Game of Thrones”–Foreign VMS Brands in Cross-Border Ecommerce 2.0 —Jason Z...
“A Game of Thrones”–Foreign VMS Brands in Cross-Border Ecommerce 2.0 —Jason Z...
Simba Events
 
WES16-Official
WES16-OfficialWES16-Official
WES16-Official
Maia Pedro
 
IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016
Filipp Paster
 
[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team
Bich Nguyen
 
Magazine Projectfinal final
Magazine Projectfinal finalMagazine Projectfinal final
Magazine Projectfinal final
Shay Woods BA Hons
 
VIA Marketing Proposal
VIA Marketing ProposalVIA Marketing Proposal
VIA Marketing Proposal
Hannah Sebahar
 
Informes PwC - Encuesta Total Retail Global
Informes PwC - Encuesta Total Retail GlobalInformes PwC - Encuesta Total Retail Global
Informes PwC - Encuesta Total Retail Global
PwC España
 
[Online Business Case Competition 2020] Suncream Team
[Online Business Case Competition 2020] Suncream Team[Online Business Case Competition 2020] Suncream Team
[Online Business Case Competition 2020] Suncream Team
Bich Nguyen
 
Retail predictions 2014 -
Retail predictions 2014 -Retail predictions 2014 -
Retail predictions 2014 -
csagurit_tectura
 
Final Paper Group 2[1] 8 5
Final Paper Group 2[1] 8 5Final Paper Group 2[1] 8 5
Final Paper Group 2[1] 8 5
BIMMERKID23
 
วงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycleวงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycle
Suthini
 
Customer Engagement = Loyalty
Customer Engagement = LoyaltyCustomer Engagement = Loyalty
Customer Engagement = Loyalty
TrustRobin
 
Consumer goods industry trends
Consumer goods industry trendsConsumer goods industry trends
Consumer goods industry trends
steverogers2015
 
wal mart store 1999Annual Report
wal mart store 1999Annual Reportwal mart store 1999Annual Report
wal mart store 1999Annual Report
finance1
 

What's hot (17)

Rise of Omni-commerce and Its Reflections on Supply Chain Management
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementRise of Omni-commerce and Its Reflections on Supply Chain Management
Rise of Omni-commerce and Its Reflections on Supply Chain Management
 
Mobile Apps for the Fashion Industry
Mobile Apps for the Fashion IndustryMobile Apps for the Fashion Industry
Mobile Apps for the Fashion Industry
 
Libro Blanco de los Marketplace :: INGLES
Libro Blanco de los Marketplace :: INGLESLibro Blanco de los Marketplace :: INGLES
Libro Blanco de los Marketplace :: INGLES
 
“A Game of Thrones”–Foreign VMS Brands in Cross-Border Ecommerce 2.0 —Jason Z...
“A Game of Thrones”–Foreign VMS Brands in Cross-Border Ecommerce 2.0 —Jason Z...“A Game of Thrones”–Foreign VMS Brands in Cross-Border Ecommerce 2.0 —Jason Z...
“A Game of Thrones”–Foreign VMS Brands in Cross-Border Ecommerce 2.0 —Jason Z...
 
WES16-Official
WES16-OfficialWES16-Official
WES16-Official
 
IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016
 
[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team
 
Magazine Projectfinal final
Magazine Projectfinal finalMagazine Projectfinal final
Magazine Projectfinal final
 
VIA Marketing Proposal
VIA Marketing ProposalVIA Marketing Proposal
VIA Marketing Proposal
 
Informes PwC - Encuesta Total Retail Global
Informes PwC - Encuesta Total Retail GlobalInformes PwC - Encuesta Total Retail Global
Informes PwC - Encuesta Total Retail Global
 
[Online Business Case Competition 2020] Suncream Team
[Online Business Case Competition 2020] Suncream Team[Online Business Case Competition 2020] Suncream Team
[Online Business Case Competition 2020] Suncream Team
 
Retail predictions 2014 -
Retail predictions 2014 -Retail predictions 2014 -
Retail predictions 2014 -
 
Final Paper Group 2[1] 8 5
Final Paper Group 2[1] 8 5Final Paper Group 2[1] 8 5
Final Paper Group 2[1] 8 5
 
วงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycleวงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycle
 
Customer Engagement = Loyalty
Customer Engagement = LoyaltyCustomer Engagement = Loyalty
Customer Engagement = Loyalty
 
Consumer goods industry trends
Consumer goods industry trendsConsumer goods industry trends
Consumer goods industry trends
 
wal mart store 1999Annual Report
wal mart store 1999Annual Reportwal mart store 1999Annual Report
wal mart store 1999Annual Report
 

Viewers also liked

Teens will like building your personal exclusive household
Teens will like building your personal exclusive householdTeens will like building your personal exclusive household
Teens will like building your personal exclusive household
David Max
 
Calendar 2016
Calendar 2016Calendar 2016
Digital divide 2
Digital divide 2Digital divide 2
Digital divide 2
terryclovelly2002
 

Viewers also liked (6)

BBCG - Company profile
BBCG - Company profileBBCG - Company profile
BBCG - Company profile
 
Teens will like building your personal exclusive household
Teens will like building your personal exclusive householdTeens will like building your personal exclusive household
Teens will like building your personal exclusive household
 
Calendar 2016
Calendar 2016Calendar 2016
Calendar 2016
 
Digital divide 2
Digital divide 2Digital divide 2
Digital divide 2
 
Календарь BBCG
Календарь BBCGКалендарь BBCG
Календарь BBCG
 
Высшая школа Bbcg - Россия
Высшая школа Bbcg - РоссияВысшая школа Bbcg - Россия
Высшая школа Bbcg - Россия
 

Similar to Program fashion retail distribution eng

Frd13 program eng
Frd13 program engFrd13 program eng
Frd13 program eng
Alexey Shurumov
 
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management. TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
Antwerp Management School
 
Brand Strategy Comes First!
Brand Strategy Comes First! Brand Strategy Comes First!
Brand Strategy Comes First!
SCG International
 
The Marketplace Conference
The Marketplace ConferenceThe Marketplace Conference
The Marketplace Conference
AkhileshSingh769823
 
The marketplace conference
The marketplace conferenceThe marketplace conference
The marketplace conference
AkhileshSingh769823
 
Digital Fashion Insider - Enabling the Intelligent Fashion Company
Digital Fashion Insider - Enabling the Intelligent Fashion CompanyDigital Fashion Insider - Enabling the Intelligent Fashion Company
Digital Fashion Insider - Enabling the Intelligent Fashion Company
attune Consulting
 
Lean discovery & development @ AutoScout24
Lean discovery & development @ AutoScout24Lean discovery & development @ AutoScout24
Lean discovery & development @ AutoScout24
Katrin Grothues
 
Reliance retail limited ; jigisha
Reliance retail limited ; jigishaReliance retail limited ; jigisha
Reliance retail limited ; jigisha
jitharadharmesh
 
Social star s-w markering workshop
Social star   s-w markering workshopSocial star   s-w markering workshop
Social star s-w markering workshop
Andrew Ford
 
Innovating Automotive Retail
Innovating Automotive RetailInnovating Automotive Retail
Innovating Automotive Retail
Stradablog
 
Innovating Automotive Retail 2014
Innovating Automotive Retail 2014Innovating Automotive Retail 2014
Innovating Automotive Retail 2014
Brenda Treviño
 
Retail Is Changing From Location Location An
Retail Is Changing From Location Location AnRetail Is Changing From Location Location An
Retail Is Changing From Location Location An
✉ Kim Østergaard
 
segmentation, positioning and targeting
segmentation, positioning and targetingsegmentation, positioning and targeting
segmentation, positioning and targeting
Monika Maciuliene
 
The Big Picture - Strategy Overview
The Big Picture - Strategy OverviewThe Big Picture - Strategy Overview
The Big Picture - Strategy Overview
SRM Consultants
 
Looking for recomendetion “retail insights” project. Contact - lysak@amplu...
Looking for recomendetion   “retail insights” project. Contact -  lysak@amplu...Looking for recomendetion   “retail insights” project. Contact -  lysak@amplu...
Looking for recomendetion “retail insights” project. Contact - lysak@amplu...
Алена Лысак
 
The Pragmatic Marketer: Volume 6, Issue 2
The Pragmatic Marketer: Volume 6, Issue 2The Pragmatic Marketer: Volume 6, Issue 2
The Pragmatic Marketer: Volume 6, Issue 2
Pragmatic Marketing
 
Shopper Marketing Summit 2017 brochure
Shopper Marketing Summit 2017 brochureShopper Marketing Summit 2017 brochure
Shopper Marketing Summit 2017 brochure
Michele Weston Rowe
 
Looking for recomendetion “retail insights” project
Looking for recomendetion   “retail insights” projectLooking for recomendetion   “retail insights” project
Looking for recomendetion “retail insights” project
Алена Лысак
 
eShopBuilders - Business Plan Sample
eShopBuilders - Business Plan SampleeShopBuilders - Business Plan Sample
eShopBuilders - Business Plan Sample
Manish K. Jha
 
Top Marketing Associations Global Event Calendar
Top Marketing Associations Global Event Calendar Top Marketing Associations Global Event Calendar
Top Marketing Associations Global Event Calendar
Elizabeth Bamonte
 

Similar to Program fashion retail distribution eng (20)

Frd13 program eng
Frd13 program engFrd13 program eng
Frd13 program eng
 
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management. TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
TEDx Talk 2014: Sales 2020, Future trends in sales and sales management.
 
Brand Strategy Comes First!
Brand Strategy Comes First! Brand Strategy Comes First!
Brand Strategy Comes First!
 
The Marketplace Conference
The Marketplace ConferenceThe Marketplace Conference
The Marketplace Conference
 
The marketplace conference
The marketplace conferenceThe marketplace conference
The marketplace conference
 
Digital Fashion Insider - Enabling the Intelligent Fashion Company
Digital Fashion Insider - Enabling the Intelligent Fashion CompanyDigital Fashion Insider - Enabling the Intelligent Fashion Company
Digital Fashion Insider - Enabling the Intelligent Fashion Company
 
Lean discovery & development @ AutoScout24
Lean discovery & development @ AutoScout24Lean discovery & development @ AutoScout24
Lean discovery & development @ AutoScout24
 
Reliance retail limited ; jigisha
Reliance retail limited ; jigishaReliance retail limited ; jigisha
Reliance retail limited ; jigisha
 
Social star s-w markering workshop
Social star   s-w markering workshopSocial star   s-w markering workshop
Social star s-w markering workshop
 
Innovating Automotive Retail
Innovating Automotive RetailInnovating Automotive Retail
Innovating Automotive Retail
 
Innovating Automotive Retail 2014
Innovating Automotive Retail 2014Innovating Automotive Retail 2014
Innovating Automotive Retail 2014
 
Retail Is Changing From Location Location An
Retail Is Changing From Location Location AnRetail Is Changing From Location Location An
Retail Is Changing From Location Location An
 
segmentation, positioning and targeting
segmentation, positioning and targetingsegmentation, positioning and targeting
segmentation, positioning and targeting
 
The Big Picture - Strategy Overview
The Big Picture - Strategy OverviewThe Big Picture - Strategy Overview
The Big Picture - Strategy Overview
 
Looking for recomendetion “retail insights” project. Contact - lysak@amplu...
Looking for recomendetion   “retail insights” project. Contact -  lysak@amplu...Looking for recomendetion   “retail insights” project. Contact -  lysak@amplu...
Looking for recomendetion “retail insights” project. Contact - lysak@amplu...
 
The Pragmatic Marketer: Volume 6, Issue 2
The Pragmatic Marketer: Volume 6, Issue 2The Pragmatic Marketer: Volume 6, Issue 2
The Pragmatic Marketer: Volume 6, Issue 2
 
Shopper Marketing Summit 2017 brochure
Shopper Marketing Summit 2017 brochureShopper Marketing Summit 2017 brochure
Shopper Marketing Summit 2017 brochure
 
Looking for recomendetion “retail insights” project
Looking for recomendetion   “retail insights” projectLooking for recomendetion   “retail insights” project
Looking for recomendetion “retail insights” project
 
eShopBuilders - Business Plan Sample
eShopBuilders - Business Plan SampleeShopBuilders - Business Plan Sample
eShopBuilders - Business Plan Sample
 
Top Marketing Associations Global Event Calendar
Top Marketing Associations Global Event Calendar Top Marketing Associations Global Event Calendar
Top Marketing Associations Global Event Calendar
 

Recently uploaded

amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Stephen Cashman
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Chandresh Chudasama
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 

Recently uploaded (20)

amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 

Program fashion retail distribution eng

  • 1. VI business-forum of store chain dignitaries, stores and distributors selling clothes, shoes and accessories November 28-29, 2013, Hotel Marriott Courtyard, Moscow THE STRUGGLE FOR SALES Ready ideas for clothing stores, shoes and accessories What to do? when the sales when major online when orders from U.S. and slow down or fall? players China continue to double? enter the market? Learning from best practices in the select circle OF THE NUMBER ONE DECISION MAKERS on the market! 2 days • DOZENS of cases, discussions, seminars, workshops and brain storming! • 50 TOPspeakers • Best WESTERN and Russian experience Also: For the first time! Negotiating session on cooperation: with the franchisee in regions • distributors • online superstores • shopping centers and developers • manufacturers • fabrics and accessories manufacturers. Details are given in the program. Fashion show of the best-selling models The uniqueness of the show is that we asked the leading mass-market brands to not just show goods that are already a bestseller today or will be a bestseller tomorrow, but also to comment on selected models from the point of view of their commercial success and competitive advantages! For the first time! Retail-tour: Watch the most promising stores formats and concepts, accompanied by chain stores top managers who develop them! Get first-hand comments on the effectiveness of each solution! 1
  • 2. THE FORUM PROGRAM: November 28, Thursday, the first day of the forum: 10.00 – Forum participants’ registration, welcome coffee 11.00 -13.00 – Opening of the forum, main plenary session FASHION MARKET IN RUSSIA: RISKS AND OPPORTUNITIES  The most accurate analytics to start a conversation: the dynamics of clothing and footwear sales in Russia and in the world? What is really going on with consumer demand and personal incomes? How will it affect sales in the future? Analysis of the market impact of online orders from abroad and international Internet giants’ appearance on Russian market. What to be ready for?  Number one decision makers’ comments of the largest chain stores and online stores selling clothes and footwear in Russia: how to assess the market, what are the main possible threats for the future development? Opportunities for growth? What operational changes are planned to be introduced under the influence of new economic and social challenges?  Special focus on Luxury market: do the famous brands feel the changes and how do they plan to respond to them? In the final part of the session, there will be a FASHION SHOW OF BEST-SELLING MODELS of leading mass-market chains participating in the meeting! Their executives will comment on reasons for choosing a particular solution from the point of view of their brand positioning strategy and the commercial component of its development! 13.00-13.30 - Coffee break, meeting and networking with forum colleagues and partners 13.30-14.30 – parallel sessions: HOW MUCH DO 7 MINUTES COST? It is known that 7 minutes is the maximum time for a buyer to feel comfortable in the queue. And 50% of goods are NOT purchased, if the waiting time exceeds this limit. At check-out, in the dressing room ... Can you afford to lose almost 50% of those nearly made sales? If not, this session is for you! We discuss: what solutions and technological advances allow today to increase the average check and reduce service time for buyers? How to speed up the purchase process from dressing room to check-out? Improve the staff efficiency and speed in each store? And, most importantly, how to implement those solutions in your business? RETAIL + RUSSIAN DESIGNERS = EFFECTIVE PARTNERSHIP. Today, while looking for ways to 'separate' from competitors by providing the customer with unique, batch product range, many retail owners are trying to establish partnerships with russian designers. But despite the mutual interest, a partnership, profitable for both parties, is a rare commodity. How to build a commercially effective partnership? Let discuss the whole spectrum of questions: how to evaluate and choose a designer; 2
  • 3. whose products will match your target audience and 'make the counter'; how to control the process of manufacture and launch of a collection; how to motivate a creative team. We invite both sides of the process to the discussion, in order to find out how to build a logical progression for a cooperation. 14.30-15.30 – Lunch, informal communication with colleagues 15.30- 17.00 – Special Session PRIVATE CLUB FOR FASHION CHAINS DIRECTORS Participation requires prior registration. Maximum number of participants - 30 people. Only the owners and business С-suites will gather together at the round table, there being no mass media, consulting or b2b proposals. That will be a working meeting of equal colleagues in the trustworthy atmosphere. We shall talk about achievements and long-standing issues, about business strengths and weaknesses, and, which is the main point, we will share the experience – the way one’s business tries to increase its sales, taking into account its competitive environment and specifics of work. Main Issues to Be Discussed:  What particular steps are taken by the owners of fashion networks to overcome the sales slowdown?  Is it necessary for a company to adjust its strategy and its employees’ tasks for them to correspond to new economical conditions? What should be changed “on the very top” in the work of the central office? How to communicate the changes to subordinate employees?  How to make a high-class service SYSTEM in the company and to make it the key competitive advantage the competitors won’t be able to duplicate? 15.30-16.45 - The third plenary session LOYALTY PROGRAMS. HOW SMART BRANDS GAIN PROFITS Companies that are able to collect customer data across all channels (traditional shopping, online commerce) and use them to forecast sales, may, on average, triple (!!!) their revenues. But the data per se gives nothing. The key to success is to use it smartly in daily communication with the buyer - in e-mail lists, call center activity and directly at the store. It is a qualitative analysis that gives an opportunity to build the most effective marketing campaign, make breakthroughs in merchandising, and create for a buyer a special experience of interaction with the brand. The session will discuss the most current developments in the field of customer experience: how they work, how much they cost, and how to calculate the efficiency of their use. 16.45-17.00 - Coffee break, socializing with forum colleagues and partners 17.00-18.00 – The fourth plenary session ASSORTMENT MANAGEMENT AND INTERNAL LOGISTICS: HOW IS THE MIRACLE MADE? To meet the expectations of their customers the networks should overwhelm them with the “speed of reaction” to their demands and with their service. They should be incredibly quick when processing the flows of commodities, economic feasibility observed, which means maximum economy on the processes without building-up left-over stock. How do the most successful companies achieve that? And how to use their 3
  • 4. experience in the networks which are not so big? 17.45-18.00 – Coffee break 18.00 - Transfer to the venue of the evening reception forum Fashion Retail Russia (transfer from the main entrance of the hotel).19.00 – start of evening reception. Additional information about the program, the venue and the dress code will be announced in the next two weeks! November 29, Friday, the second day of the forum: 09.30 – Forum participants’ registration 10.00-17.30 - parallel conferences on key issues of the fashion market “Sales Management” and “Online sales of clothing and footwear. How to beat Amazon?”, and series of master classes. 10.00-11.00, Amphitheater hall 10.00-11.00, Varvarka hall Sales management Online sales of clothing and footwear PRIVATE LABELS AS AN INSTRUMENT FOR REVIEW OF THE BEST STRATEGIES FOR SALES GROWTH. E-COMMERCE It's been more than 10 years that private labels The competitive environment and demanding buyer, appeared in the product range of russian retail spoiled by all the offers, forces retailers to be flexible chains. But considering that brand-dependance in and adjust their strategies in line with the the clothing and shoes market is high, CTM remains differentiated consumer experience. The session will a gray area on the fashion market. Who, when and discuss how leading retailers are building their why should think about implementing private labels e-business, which allows them to stay one step in the product range? Which strategy to choose? ahead of their competitors. As well as various What does a competitive CTM package look like – in options for online sales: own online store - on the terms of pricing and categories? What is an optimal basis of already hyped player or cooperate with balance between labels and brands? Where can you online hypermarket? –we analyze all the “pros” and find niche markets to fill with a competitive CTM – “cons”! main categories, accompanying products, accessories, others? How to analyze customer's preferences and predict the demand of CTM in a chain? How to position the products? How to promote them? Working with suppliers: Russian manufacturers and international partnerships. Control, straightening out processes, accompaniment of an order and it's execution. 11.00-12.00, Amphitheater hall NEGOTIATIONS ON COOPERATION 4
  • 5. For the first time in Fashion Retail & Distribution forum we will hold sessions of negotiations on cooperation between executives of the network selling clothing, footwear and accessories and their partners! C-level executives from both parties provide an interesting and effective dialogue that creates a partnership on a completely new level! Negotiating guidelines:       development of the regional markets alternative sales channels procurement/distribution new sites, lease terms placing orders for production purchases for own collections franchisee in the regions cooperation with online hyperstores distributors of clothing, footwear, accessories shopping centers and developers clothes, footwear, accessories manufacturers fabrics and accessories manufacturers Please inform the organizers, what is the most interesting for you, so that we could invite the widest range of companies! 12.00-13.00, Amphitheater hall 12.00-13.00, Neglinka hall 12.00-13.00, Varvarka hall Sales management Marketing management Online sales of clothing and RETAIL REAL ESTATE AND GENERATION OF footwear SHOP FORMATS: VITAL MILLENNIUMS: CULTURE OPENING OWN INTERNET SHOP PROBLEMS AGAIN SHOCK Master class for those who are just What new formats do the owners By 2015, the generation of about to open an online store. Step- of the shopping centres and the millenniums will take 75% of the to-step practice from A to Z based developers offer to the fashion- jobs. And they are our target on specific sales of clothing, retailers? And what is the audience in the near future. And footwear and accessories. economy of each format, its exactly for this audience stores square-meter-sales indicators? must be fully “reconstructed”. How The choice of the retail space: they buy and make the choice? how to calculate the potential What values are they guided by? efficiency? Breakeven results, How to work with them? What required performance of shop- technological innovations will assistance, customer traffic. provide a WOW-effect for the young customers and, as a result, will provide the revenues? How to work with young people in general? How the leading chain stores break their rules, rearranging work for the new generation? 13.00-13.30 – Coffee break, networking with forum colleagues and partners 5
  • 6. 13.30-14.30, Amphitheater hall 13.30-14.30, Neglinka hall 13.30-14.30, Varvarka hall Sales management Marketing management Online sales of clothing and HOW TO IMPLEMENT “NEW WHERE TO FIND NEW footwear ITEMS”? Merchandising, sales CUSTOMERS? WHAT ARE THE SOLUTIONS motivation, POS materials… New buyers are the life force of THAT HELP TO SELL MORE? How to sell related products? any retail business. Where and Which of the most interesting ideas What category can earn more? how to find new customers? What move the commerce on the Internet Where is their place in the shop? is the ROI of different channels of today? And what ideas help to deal Plus, how to organize the communication with potential with specific issues: the high checkout area? buyers? How to build a database proportion of returns, a lot of traffic Unique products. What could it of potential customers? And how at low conversion of a website visitor be? Related products? Hand- the social networks act as a new into a buyer. We discuss all the made and custom-made sales channel: Instagram, interesting solutions: from the products? Do those “widgets” YouTube, Facebook, fashion creation of the correct selling and really help to “make cash”? bloggers and celebrities. “involving” content to findings in the Examples of successful delivery of the goods. cooperation - in concrete figures. Optional: a review of key data medium: price + efficiency. 14.30-15.15 – Lunch 15.15-16.15, Amphitheater hall 15.15-16.15, Varvarka hall Sales management Online sales of clothing and footwear SALES FORECASTING OFFLINE + ONLINE: FUSION OF TWO CHANNELS How to properly create a sales plan? How to manage Conversion of offline customers into online ones. What inventory for the season? How to plan properly for to sell in the stone store, and what - in the network? Is discounted shares (inter-seasonal discounts, the it worth it to “play” with the pricing, or the price must be latest discounts, etc.)? How to run a campaign of common in all sales channels? Assortment - selling all sales? Successful and unsuccessful cases. Are the goods in all channels, or is it worth to delineate the concepts of sales changing around the world, or are product range? What range of goods is sold in online they done in the same old way? hypermarkets – “liquidating" the old, or, conversely, sell new? And anyway, what about the stocks on the Internet? Is there a special, separate strategy? 16.15-16.30 – Coffee break, networking with colleagues and partners of the forum 16.30-17.30 – Closing plenary session THE SELLER, THE MAIN LINK IN THE SALES! Where there are the “right” people? How to motivate them to sell more and smile wider? How to make them 6
  • 7. want to hold down their job? And, most importantly, how to teach them? We will discuss two main issues: how to create the right sales team, and how to develop an incentive system that meets the objectives of the company (KPI). Plus: a review of salaries, search sources, staffing, and incentive schemes. As well as peculiarities of Generation Y and their motivation. 17.30 – Closing the forum 7