Seasonal cycle of Fashion IndustryFibre processing mills and converters.Yarn spinning, dyeing,weaving and knitting, and ﬁnishing fabric.Fabric suppliers (mills) trade fairsSample patterns First garment prototype‘Brand merchandising’Design to market evaluationPress/Public relations(PR)considerationsConsolidating ordersOrdering productionfabric and trimmingsIssuing productionProductionSupply LiaisonQuality control(QC)Design and patternamendmentsFabric and garmenttechnologySelling collection fromsample rangeTrade showsAgents-DistributionPre-production samplesProduction technologyTo wholesaleand/or retailCUSTOMERNew season strategiesRetail researchCustomer analysisSales and proﬁt analysisSourcing and supply chaincritical pathResearch and creativedesign processColor and trendforecastingSource : Fabric and the fashion industry book
TREND FORECASTING PROCESSTrend Drivers Trend Impacts Trend Consequences Trend FuturesKey points of which, in youropinion, or in the opinion ofyour experts, best articulatethe external sociologicalforces that have led to itscreation. these can be bulletpointed and, whereverpossible, supported by facts,statistics and quotes fromyour experts which underpinthe validity of these drivers.More pertinent examples ofhow the trend is alreadymanifesting itself, and to doso across as many sectors orindustries as you can. Usingcultural brailling and cross-cultural analysis to root outas many ‘Proofs’ as you canthat this is a trend withstature and impact.Proofscan include book covers,n e w s p a p e r h e a d l i n e s ,packaging, expert quotes,products, interior and retailexamples.How this trend , especially atits nascent stages, isimpacting on the LateMajority. Is it affecting howthey shop, the kinds ofhouses they are choosing tolive in, the brands theyfavour, the way they viewcelebrities or the packagingthey now prefer to buy thierfood in?The future implications of atrend on a society. try todistill into ﬁve or six keyinsights into how youcollectively see these trendsimpacting on society as awhole, and then on groupslike the early majority, LateMajority and Laggards inparticular.
New season strategiesRetail researchCustomer analysisSales and proﬁt analysisSourcing and supply chaincritical path
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Setting The StageBy clearing the air before customers enter a store and calling out targetedmoments for valuable interactions, retailers are helping to create thefoundations of a focused and worthwhile interactionTHE NEW BRAND CHAMPIONSHOPPER ASAFFILIAT“LET ME SELL ON YOUR BEHALF”COMMISSION FEES EARNED BY INFLUENCINGONLINE PURCHASESMULU.MESHARING PRODUCTS ON FACEBOOK DOUBLESCUSTOMERS’ LOYALTY POINTSTESCO
CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROMCUSTOMERS ON NEW TRUCK DESIGNSCATERPILLARCOMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERSIN CARD MANAGEMENT AND PROFITSBARCLAYCARD RING
Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognition search and augmented reality to present detailed information andcontextual relevance, users are able to use information without being tied toa specific medium or behavior.SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FORREAL-TIME PRODUCT CONSULTATIONSNEEDLEINSURANCE COMPANY RECRUITS EXISTING POLICYHOLDERS TO ADVISE POTENTIAL CUSTOMERSKYSY VAIKKA
Layered VirtualShowcaseA new set of digital services are enabling shoppers to visually experienceand experiment with products before they buy.With a growing level of peer to peer communities that are working togetherand searching for service answers, the right information is being rewardedand being presented in easy formats for large groups of people to use andshare.“LET ME NAME MY PRICE”APP LETS RETAILERS COMPETE TO SUPPLYHOUSEHOLD GOODSNETPLENISHBUYAPOWAWEBSITE PROVIDES BULK DISCOUNTS ONPOPULAR PRODUCTS
Modern Shopper’s Expectations! Sophistication Based On PersonalKnowledge! Prepared To Trade Data For A BetterExperience! Instant Access To Expertise! Takes Advantage Of Technology! Wants To Be Offered A Perfect Match
Service With An Opt In“Give Me Personal Attention And Better Service”STYLISTS LOOK TO YOUR PAST PURCHASES TOTAILOR ADVICEMODCLOTHLOCATION AWARE APP PROVIDES SALES-STAFFWITH CUSTOMERS’ PREFERENCESNEIMAN MARCUS
Subject SpecialistStaff members with specialized knowledge bases who can provide smarteranswers and product recommendations to their customers in-store, onlineand over the phone.RETAIL ON DEMANDSHOPPER COACHING“Teach Me How To Use This”MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TOWORK ON BIKES THEMSELVESMOTOMETHODEXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOWTO ACESS HIGHER AUDIO PERFORMANCELENBROOK
“LET ME SHOP WHAT I LIKE”GLIMPSESOCIAL SHOPPING CHANNEL USES FACEBOOK‘LIKES’ TO BUILD CUSTOM CATOLOGSPICKIEPERSONALIZED MAGAZINE SHOWCASES FRIENDS’LIKES AND SHARES
Experience CentersBest-in-class brands are creating experience centers where consumers areapproached, not only as shoppers, but as sophisticated learners who areeager to engage and create“LET ME BUILD THE PERFECT ONE FOR ME”CUSTOMIZING MODULAR FURNITURE ONLINE ATAN AFFORDABLE PRICEEVOLVEX3D PRINTING KIOSK ALLOWS RETAILERS TOOFFER CUSTOMERS PERSONALIZED OBJECTSFUJIFILM
Reading The CustomerOpt-in services that allow customers to make their personal data available tomembers of staff in exchange for the promise of tailored service, productrecommendations and optimization.RETAIL ON DEMANDFIT WITH A CLICK“HELP ME CHOOSE THE PERFECT FIT”WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERSFIND THE RIGHT FIT ONLINEUPCLOADAUGMENTED REALITY APP TESTS POTENTIALFURNITURE IN CONSUMERS’ HOMESSAYDUCK