FASHION CYCLE
Seasonal cycle of Fashion IndustryFibre processing mills and converters.Yarn spinning, dyeing,weaving and knitting, and fin...
THE IMPULSE :Color and trend forecasting
Different stages of fashion production
THE IMPULSE :Different stages of fashion production
Color and trend forecasting
TREND FORECASTING PROCESSTrend Drivers Trend Impacts Trend Consequences Trend FuturesKey points of which, in youropinion, ...
TrendseedTrendseedTrendseedTrendseedTrendseedResearch& DocumentationIntuitive FilterForecast
IdeaGrouping
TREND EXAMPLESColor cards TrendbooksTrendpresentation
Fibre processing mills and converters.Yarn spinning, dyeing,weaving and knitting, and finishing fabric.
Fabric suppliers (mills) trade fairs
Fabric suppliers (mills) trade fairs
Research and creative design process
Sample patterns
First garment prototype
Design and pattern amendmentsfabric and garment technology
Selling collection from sample rangeTrade showsAgents-Distribution
Feb Mar May June SeptJan April July Aug Oct Nov DecNY LondonMilan ParisHaute coutureMenswearMenswearNY LondonParisMilanHau...
!‘Brand merchandising’Design to market evaluationPress/Public relations(PR) considerations
!"#$%#&()*%+,-.%/01%23!"#$%&("#)*+,-*./0"#123+/4-25*567"#863*4&.9"#:/523*;<"#=--/*;&3>?"#$+5/3>+@#2A#*--/*5*3./B"#C/;&*D;/...
!"#$%#&()*%+,-.%/010!"#$%&()$%*+,"#-+.#/#.0*&12&34"#50167&0689"#:62#0.22*1;<#68.=#6(&>*1;?"#$%0.@2*+88A#1&B208C"#D&8*E8&#E...
!"#$%&()*+,*-."!"#$%&()%**#%+,%*-"#./*0%1*/2"#$34536&%1*/#7"#839"#:%0*;#%<=/>&,63,+?"#:/)+@/0%*0A/<B"#:,6%1*/C"#D6//<34#4%...
New season strategiesRetail researchCustomer analysisSales and profit analysisSourcing and supply chaincritical path
FUTURE OF RETAIL!"#$%"$&$()(!"%*+&$,(!"-.#*(/$(0"1.$2()(34"(5"6(78.$2(94.1:#$;!!
Setting The StageBy clearing the air before customers enter a store and calling out targetedmoments for valuable interacti...
CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROMCUSTOMERS ON NEW TRUCK DESIGNSCATERPILLARCOMMUNITY POWERED CREDIT CARD INVO...
Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognition search and augmented reality t...
Layered VirtualShowcaseA new set of digital services are enabling shoppers to visually experienceand experiment with produ...
Modern Shopper’s Expectations!  Sophistication Based On PersonalKnowledge!  Prepared To Trade Data For A BetterExperience!...
Service With An Opt In“Give Me Personal Attention And Better Service”STYLISTS LOOK TO YOUR PAST PURCHASES TOTAILOR ADVICEM...
Subject SpecialistStaff members with specialized knowledge bases who can provide smarteranswers and product recommendation...
“LET ME SHOP WHAT I LIKE”GLIMPSESOCIAL SHOPPING CHANNEL USES FACEBOOK‘LIKES’ TO BUILD CUSTOM CATOLOGSPICKIEPERSONALIZED MA...
Experience CentersBest-in-class brands are creating experience centers where consumers areapproached, not only as shoppers...
Reading The CustomerOpt-in services that allow customers to make their personal data available tomembers of staff in excha...
CustomerAnalysisnet savvysuccess = pleasurespace sharingpolymathliquid
Consolidating ordersOrdering productionfabric and trimmingsIssuing productionPre-production samplesProduction technologyPr...
To wholesaleand/or retail
CUSTOMER
FIN
วงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycle
วงจรอุตสาหกรรมแฟชั่น fashion cycle
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วงจรอุตสาหกรรมแฟชั่น fashion cycle

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วงจรอุตสาหกรรมแฟชั่น fashion cycle

  1. 1. FASHION CYCLE
  2. 2. Seasonal cycle of Fashion IndustryFibre processing mills and converters.Yarn spinning, dyeing,weaving and knitting, and finishing fabric.Fabric suppliers (mills) trade fairsSample patterns First garment prototype‘Brand merchandising’Design to market evaluationPress/Public relations(PR)considerationsConsolidating ordersOrdering productionfabric and trimmingsIssuing productionProductionSupply LiaisonQuality control(QC)Design and patternamendmentsFabric and garmenttechnologySelling collection fromsample rangeTrade showsAgents-DistributionPre-production samplesProduction technologyTo wholesaleand/or retailCUSTOMERNew season strategiesRetail researchCustomer analysisSales and profit analysisSourcing and supply chaincritical pathResearch and creativedesign processColor and trendforecastingSource : Fabric and the fashion industry book
  3. 3. THE IMPULSE :Color and trend forecasting
  4. 4. Different stages of fashion production
  5. 5. THE IMPULSE :Different stages of fashion production
  6. 6. Color and trend forecasting
  7. 7. TREND FORECASTING PROCESSTrend Drivers Trend Impacts Trend Consequences Trend FuturesKey points of which, in youropinion, or in the opinion ofyour experts, best articulatethe external sociologicalforces that have led to itscreation. these can be bulletpointed and, whereverpossible, supported by facts,statistics and quotes fromyour experts which underpinthe validity of these drivers.More pertinent examples ofhow the trend is alreadymanifesting itself, and to doso across as many sectors orindustries as you can. Usingcultural brailling and cross-cultural analysis to root outas many ‘Proofs’ as you canthat this is a trend withstature and impact.Proofscan include book covers,n e w s p a p e r h e a d l i n e s ,packaging, expert quotes,products, interior and retailexamples.How this trend , especially atits nascent stages, isimpacting on the LateMajority. Is it affecting howthey shop, the kinds ofhouses they are choosing tolive in, the brands theyfavour, the way they viewcelebrities or the packagingthey now prefer to buy thierfood in?The future implications of atrend on a society. try todistill into five or six keyinsights into how youcollectively see these trendsimpacting on society as awhole, and then on groupslike the early majority, LateMajority and Laggards inparticular.
  8. 8. TrendseedTrendseedTrendseedTrendseedTrendseedResearch& DocumentationIntuitive FilterForecast
  9. 9. IdeaGrouping
  10. 10. TREND EXAMPLESColor cards TrendbooksTrendpresentation
  11. 11. Fibre processing mills and converters.Yarn spinning, dyeing,weaving and knitting, and finishing fabric.
  12. 12. Fabric suppliers (mills) trade fairs
  13. 13. Fabric suppliers (mills) trade fairs
  14. 14. Research and creative design process
  15. 15. Sample patterns
  16. 16. First garment prototype
  17. 17. Design and pattern amendmentsfabric and garment technology
  18. 18. Selling collection from sample rangeTrade showsAgents-Distribution
  19. 19. Feb Mar May June SeptJan April July Aug Oct Nov DecNY LondonMilan ParisHaute coutureMenswearMenswearNY LondonParisMilanHaute coutureMade orderIn shopMade orderIn shopSeasonal Fashion Process
  20. 20. !‘Brand merchandising’Design to market evaluationPress/Public relations(PR) considerations
  21. 21. !"#$%#&()*%+,-.%/01%23!"#$%&("#)*+,-*./0"#123+/4-25*567"#863*4&.9"#:/523*;<"#=--/*;&3>?"#$+5/3>+@#2A#*--/*5*3./B"#C/;&*D;/E"#F5&>@+!G"#H3.;I&J/
  22. 22. !"#$%#&()*%+,-.%/010!"#$%&()$%*+,"#-+.#/#.0*&12&34"#50167&0689"#:62#0.22*1;<#68.=#6(&>*1;?"#$%0.@2*+88A#1&B208C"#D&8*E8&#EA#=.03#/#.F#/#@.B2%G"#$.12&@(.00AH"#I*0&+2J"#K.=#@0>&2*1;#(0.F*8&!L"#ME6.8B2&8A#(&0@&E8&
  23. 23. !"#$%&()*+,*-."!"#$%&()%**#%+,%*-"#./*0%1*/2"#$34536&%1*/#7"#839"#:%0*;#%<=/>&,63,+?"#:/)+@/0%*0A/<B"#:,6%1*/C"#D6//<34#4%E/6F"#$;*0%*!G"#:0+H,0+/<#%+#I6%>3*%
  24. 24. New season strategiesRetail researchCustomer analysisSales and profit analysisSourcing and supply chaincritical path
  25. 25. FUTURE OF RETAIL!"#$%"$&$()(!"%*+&$,(!"-.#*(/$(0"1.$2()(34"(5"6(78.$2(94.1:#$;!!
  26. 26. Setting The StageBy clearing the air before customers enter a store and calling out targetedmoments for valuable interactions, retailers are helping to create thefoundations of a focused and worthwhile interactionTHE NEW BRAND CHAMPIONSHOPPER ASAFFILIAT“LET ME SELL ON YOUR BEHALF”COMMISSION FEES EARNED BY INFLUENCINGONLINE PURCHASESMULU.MESHARING PRODUCTS ON FACEBOOK DOUBLESCUSTOMERS’ LOYALTY POINTSTESCO
  27. 27. CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROMCUSTOMERS ON NEW TRUCK DESIGNSCATERPILLARCOMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERSIN CARD MANAGEMENT AND PROFITSBARCLAYCARD RING
  28. 28. Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognition search and augmented reality to present detailed information andcontextual relevance, users are able to use information without being tied toa specific medium or behavior.SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FORREAL-TIME PRODUCT CONSULTATIONSNEEDLEINSURANCE COMPANY RECRUITS EXISTING POLICYHOLDERS TO ADVISE POTENTIAL CUSTOMERSKYSY VAIKKA
  29. 29. Layered VirtualShowcaseA new set of digital services are enabling shoppers to visually experienceand experiment with products before they buy.With a growing level of peer to peer communities that are working togetherand searching for service answers, the right information is being rewardedand being presented in easy formats for large groups of people to use andshare.“LET ME NAME MY PRICE”APP LETS RETAILERS COMPETE TO SUPPLYHOUSEHOLD GOODSNETPLENISHBUYAPOWAWEBSITE PROVIDES BULK DISCOUNTS ONPOPULAR PRODUCTS
  30. 30. Modern Shopper’s Expectations!  Sophistication Based On PersonalKnowledge!  Prepared To Trade Data For A BetterExperience!  Instant Access To Expertise!  Takes Advantage Of Technology!  Wants To Be Offered A Perfect Match
  31. 31. Service With An Opt In“Give Me Personal Attention And Better Service”STYLISTS LOOK TO YOUR PAST PURCHASES TOTAILOR ADVICEMODCLOTHLOCATION AWARE APP PROVIDES SALES-STAFFWITH CUSTOMERS’ PREFERENCESNEIMAN MARCUS
  32. 32. Subject SpecialistStaff members with specialized knowledge bases who can provide smarteranswers and product recommendations to their customers in-store, onlineand over the phone.RETAIL ON DEMANDSHOPPER COACHING“Teach Me How To Use This”MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TOWORK ON BIKES THEMSELVESMOTOMETHODEXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOWTO ACESS HIGHER AUDIO PERFORMANCELENBROOK
  33. 33. “LET ME SHOP WHAT I LIKE”GLIMPSESOCIAL SHOPPING CHANNEL USES FACEBOOK‘LIKES’ TO BUILD CUSTOM CATOLOGSPICKIEPERSONALIZED MAGAZINE SHOWCASES FRIENDS’LIKES AND SHARES
  34. 34. Experience CentersBest-in-class brands are creating experience centers where consumers areapproached, not only as shoppers, but as sophisticated learners who areeager to engage and create“LET ME BUILD THE PERFECT ONE FOR ME”CUSTOMIZING MODULAR FURNITURE ONLINE ATAN AFFORDABLE PRICEEVOLVEX3D PRINTING KIOSK ALLOWS RETAILERS TOOFFER CUSTOMERS PERSONALIZED OBJECTSFUJIFILM
  35. 35. Reading The CustomerOpt-in services that allow customers to make their personal data available tomembers of staff in exchange for the promise of tailored service, productrecommendations and optimization.RETAIL ON DEMANDFIT WITH A CLICK“HELP ME CHOOSE THE PERFECT FIT”WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERSFIND THE RIGHT FIT ONLINEUPCLOADAUGMENTED REALITY APP TESTS POTENTIALFURNITURE IN CONSUMERS’ HOMESSAYDUCK
  36. 36. CustomerAnalysisnet savvysuccess = pleasurespace sharingpolymathliquid
  37. 37. Consolidating ordersOrdering productionfabric and trimmingsIssuing productionPre-production samplesProduction technologyProductionSupply LiaisonQuality control(QC)
  38. 38. To wholesaleand/or retail
  39. 39. CUSTOMER
  40. 40. FIN

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