Many of us nowadays invest significant amounts of time in sharing our activities and opinions with friends and family via social networking tools such as Facebook, Twitter or other related websites. However, despite the availability of many platforms for scientists to connect and share with their peers in the scientific community the majority do not make use of these tools, despite their promise and potential impact and influence on our careers. We are already being indexed and exposed on the internet via our publications, presentations and data and new “AltMetric scores” are being assigned to scientific publications as measures of popularity and, supposedly, of impact. We now have even more ways to contribute to science, to annotate and curate data, to “publish” in new ways, and many of these activities are as part of a growing crowdsourcing network. The stable of web-based platforms that can be used continues to expand but with only so much time available to share publications, presentations, data and activities how does a scientist shortcut their way to understanding what is available and the benefits of use. Participating online, whether it be simply for career advancement or for wider exposure of your research, there are now a series of web applications that can provide a great opportunity to develop a scientific profile within the community. This presentation will provide an overview of what is available and the potential benefits of investing a small amount of time in developing an online profile especially as an increasing number of potential employers and collaborators utilize the web to research scientists. This abstract does not reflect U.S. EPA policy.

1. Profile Building and Research Sharing
using Social Media Tools for Scientists
Antony Williams
Center for Computational Toxicology and Exposure
UNC Chapel Hill Webinar
Disclaimer: The views expressed in this presentation are those of the author(s) and do not necessarily represent the views or policies of the U.S.
Environmental Protection Agency, nor does mention of trade names or products represent endorsement for use.
ORCID 0000-0002-2668-4821

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This will be of interest if…
• You write scientific articles/reports and wish to
–Accelerate dissemination
–Gather “alternative metrics” for usage of the work
–Deliver access to the associated data
–Associate the work with your public profile(s)
• These approaches are of use at any stage of your career
but especially early career scientists
• One caveat is PERMISSION

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Feel free to take notes but..
•All slides will be made available later
•Contact me directly if I can help –
williams.antony@epa.gov

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Various Versions of This Talk
www.slideshare.net/AntonyWilliams

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A related publication…

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Some Questions for you…
•Consider for yourself…
– How many of you have an ORCID?
– How many of you have LinkedIn?
– How many of you have SlideShare?
– How many of you have published >3 papers?
– How many of you share your work online?

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Do you have VIVO at UNC?

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Who markets your work???
If not you, then who?
•“It's not the job of researchers to become
experts in public relations — that's why
universities have press offices, says Matt
Shipman, research communications lead at
North Carolina State University in Raleigh.
But he recommends scientists toot their
own horns as well. ”
• http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346

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My Hopes for Today
• Encourage you in the “era of participation”
• Provide an overview of some tools available
• Share some stories, statistics and strategies
• Encourage you to “share for the sake of
community/science as well as for yourself”
• OUTCOMES
• You will claim an ORCiD
• You will invest ~2 hours per month on your profile
• You have a bigger “Impact” online….

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ORCID – The Scientists SSN

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What’s the value of ORCID?
• ORCIDs are now expected for many publications
• Single click through to your ORCID page – how
rich is your ORCID biography??? See
https://orcid.org/0000-0002-2668-4821

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Publishers Requiring
ORCIDs…
https://orcid.org/content/mandating-orcid-publication-
workflows-open-letter

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Search ORCIDs
• Comparing ORCIDs that are used with those that aren’t…
• My ORCID: 0000-0002-2668-4821

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It’s a Scientists SSN – use
it in various places

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Use ORCID on all products
• Use your ORCID on everything you produce that
will be indexed:
–Presentations
–Posters
–Your profiles

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Google will index all of your
works…even if ORCID doesn’t

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Think about it…
• 100s if not 1000s of hours of research behind a paper.
How much work is the PUBLISHER going to do to make
sure people find out about your article?? How do you
find out about an article???
• Shouldn’t YOU and your CO-AUTHORS invest some
time in getting it out to the network???
• A presentation given to a small room of people has a
lifetime of “20-30 mins”. A presentation shared online
for all to see lives a lot longer. An article shared in the
network has a much wider audience.

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Scientists are Evaluated: “Statistics”
•Research datasets
•Scientific software
•Publications – peer-reviewed and many others
•Posters and presentations at conferences
•Electronic theses and dissertations
•Performances in film and audio
•Other forms of research
•CAVEAT: Make sure you are allowed to share

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LinkedIn
The MOST BASIC Career Networking Tool
http://www.linkedin.com/in/AntonyWilliams

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My primary project at present…

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Ability to Highlight Projects

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Manage Articles Here Too…

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Your Postings Get Networked

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Ask for Recommendations

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Recommendations

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Ask for “Endorsements”

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Instant Summary as a PDF

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Presentations

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Sharing your works online –
can get 1000s of views

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Analytics

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Slideshare – Highly Accessed

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Less Social Media Activity
at EPA: ~1500 views/month

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Slideshare – NOT Just Slides

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We also use “FigShare”

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Presentations and Datasets

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Including all Posters…
everything gets DOI’ed

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DOI everything if you can

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DOI your research outputs and
put online… Don’t Wait!

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ResearchGate for Networking

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Add MANY Flavors of Research

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ResearchGate for Sharing a PROJECT

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ResearchGate for Networking

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Prompts you to Improve Your Profile

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“I won’t use it I get too many emails”
https://www.researchgate.net/account.AccountNotificationSettings.html

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What about “Data Sharing”?

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Supplementary Data Access

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“Personal Data Sharing”?

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Credit for Reviewing Papers?

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ORCID as a core identifier

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Your PUBLIC review record

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Linked in ORCID too..

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Alt-Metrics Manifesto
http://altmetrics.org/manifesto/

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https://impactstory.org/u/0000-0002-2668-4821

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AltMetric Scores and “Donuts”

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Who’s talking about your paper?

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Google Scholar Tracks
Publications and Citations
http://scholar.google.com/citations?user=O2L8nh4AAAAJ

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NOISE in Your Google
Citations Profile
http://tinyurl.com/hyz4aba

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Try Twitter
• 140 characters to connect and communicate
• Use a “brand name” on Twitter
• Greatest value for me – leading people into information I
wish to share including my presentations and publications
• Think amplification of your work….

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Book Chapters on Amazon

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Branding: I am ChemConnector

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My Primary CV is my Blog

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But the top of my CV…

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What Next?
My Recommendations
• Register for an ORCID ID
• Enhance your LinkedIn profile
• Use Google Scholar Citations and curate
• Choose: ResearchGate or Academia.edu
• Use: Publons
• Participate building your profile – share data,
papers, presentations, etc..

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What I said…
http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346
…choose two or three social-media platforms, invest the
time to get them set up, and then spend perhaps two hours a
month keeping them current. If nothing else, he says, build a
LinkedIn profile as an online CV, claim and update an ORCID
ID, and log peer-review activities on Publons.com.
…a research paper is itself the end product of an
extraordinary investment of time and energy. It takes
thousands of hours of research, data analysis, writing and
peer review, he says. “Shouldn't you put at least 10 to 20
hours of work into making sure that you can get the message
out to relevant people?”

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Various Versions of This Talk
www.slideshare.net/AntonyWilliams
Email: williams.antony@epa.gov