This webinar will demonstrate how scientists can leverage social media platforms to develop their “professional science brand,” accelerate dissemination of their research, and gather alternative metrics for data usage. Many platforms exist for scientists to network and develop a community around our science. Our presenter, Antony Williams, will offer personal experiences on sharing information, best approaches to engage with both the scientific and non-scientific community, and the benefits of investing time to develop an online profile, as well as the challenges. This work is related to effective scientific engagement and communication and the techniques presented are useful at any career stage. This abstract does not reflect U.S. EPA policy.