The document provides an overview of web-based tools that scientists can use to promote themselves and their research online. It encourages participation in building an online profile to increase visibility, share research outputs, and measure impact. The key tools discussed are ORCID, LinkedIn, Google Scholar, SlideShare, ResearchGate, and Academia.edu. Maintaining a strong online presence across these platforms is presented as important for career advancement opportunities and demonstrating the "weight" and impact of one's work.

1. Web-based Tools for Promoting
Yourself and Your Research
Antony Williams
NCSU October 2015
ORCID ID:0000-0002-2668-4821

2. My Hopes for Today
• Encourage you in the “era of participation”
• Provide an overview of tools available
• Encourage you to participate and take control of your
online profile
OUTCOMES
• You will claim an ORCiD
• You will invest >1 hour per month in maintaining your
online profile
• Convince you there are various ways to “publish”
• If you publish you will advertise your paper(s)!

3. Scientists measured by Impact

4. How to Measure Impact

5. You vs. Your Statistics
• Clearly who you are should be more important
than your “numbers”
• While breakthrough science should conquer all
• Your stats open doors
• Headhunters, collaborators and colleagues
“review you” online
• The “weight” of your CV is important
• What you have done indicates interests, skills
and experience

6. Your Research Outputs?
• Research datasets
• Scientific software
• Publications – peer-reviewed and many others
• Posters and presentations at conferences
• Electronic theses and dissertations
• Performances in film and audio
• Lectures, online classes and teaching activities
• What else???
• The possibilities to share are endless

7. Your Profile as a Scientist
• If you are an active scientist – i.e. already
published, active researcher, generator of data,
early, mid- or late career there is lots to do to
catch-up!
• If you are a junior scientist the benefits of
investing time now will provide a strong
foundation for your future!
• So what do I do??

8. Open Researcher & Contributor ID

9. Here’s why they are useful…

10. Here’s why they are useful…
• Increasingly requested:
• Publications
• Grant Applications
• Data depositions

11. Wonderful Profile…

12. Branding: I am ChemConnector

13. My primary CV is on my blog

14. My primary CV is on my blog
http://www.chemconnector.com/antonywilliams_cv/

15. My primary CV is on my blog
http://www.chemconnector.com/antonywilliams_cv/

16. My Online Profile Shared on..
• Places I am viewable:
• Online CVs
• LinkedIn
• Google Scholar Citations for citations
• Microsoft Academic Scholar for papers
• ImpactStory
• Plum Analytics
• Wikipedia and ScientistsDB
• I manage them ALL through About.Me

17. You should be LinkedIn
• LinkedIn for “professionals”
• Expose work history, skills, your professional
interests, your memberships – your profile WILL
be watched!
• Who you are linked to says a lot about who you
are.
• Professional relationships rather than just
friendships.
• FaceBook is for friends and family

18. LinkedIn
http://www.linkedin.com/in/AntonyWilliams

19. My Career Captured…

20. And “Endorsements”

21. Highlight “Projects”

22. Manage Articles Here Too.

23. …and presentations

24. My Google Scholar Profile
http://scholar.google.com/citations?user=O2L8nh4AAAAJ

25. “I don’t have any publications”
• This is YOUR choice! Conference Abstracts..
• You produce reports, presentations and
posters during your studies – share them if
policy allows it!

26. Sharing your works online

27. Slideshare – Highly Accessed

28. Slideshare – EXPANDED Audience

29. Fast Network Communication

30. Slideshare – NOT Just Slides

31. Other Platforms
• There are other platforms of course…
• Vimeo
• YouTube
• ResearchGate
• Academia
• Figshare
• Many others

32. ResearchGate
https://www.researchgate.net/profile/Antony_Williams

33. ResearchGate

34. A good way to Create a CV also

35. Academia.edu
https://rsc.academia.edu/AntonyWilliams

36. Scientists are “Quantified”
• We are quantified, stats are gathered and
analyzed
• Employers can find them, tenure will depend
on them and these already happen without
your participation
• Scientists Impact Factors, H-index and many
other variants.

37. Slideshare - Analytics

38. Academia.edu

39. Academia.edu

40. ResearchGate

41. Emails They Send You

42. Alt-Metrics Manifesto (Papers)
http://altmetrics.org/manifesto/

43. National Information Standards
Organization and “Altmetrics”
http://www.niso.org/apps/group_public/download.php/13809/Altmetrics_project_phase1_white_paper.pdf

45. And into the AltMetrics World

46. AltMetrics via Plum Analytics

47. Usage, Citations, Social Media

48. Detailed Usage Statistics

49. Get Credit for Reviewing Papers

50. How to Manage ALL Profiles?
https://about.me/ChemConnector

51. List All Profiles in One Place

52. “Advertise” your publications
• To explain, enhance and share your articles
• Ability to add, connect, integrate other
information associated with the article:
• Blog posts, commentaries, external reviews
• Presentations, videos, links to later publications
• Follow up work, new data, additional data not in
the supplementary information
• Tools measure visits/views/sharing of article

53. Kudos Enhance the Article

54. Explain

55. Enrich

56. A publication as a point-in-time
• From a publication how do you cite forward?
• to errata?
• to your later publications?
• to electronic notebook pages?
• to blog posts about your work?
• to other peoples related publications?
• to reinterpreted data you don’t publish?

57. Is exposure important???
• Does a highly viewed paper mean better
science? CLEARLY NO!
• If AltMetrics is one of the new measures
clearly visibility and discoverability is
important
• If there is a downside to investing in
exposing your publications, what is it?
• YES…it can be called “gaming” or “savvy”

58. My views of the future
• “Altmetrics” popularity is growing.
• ORCID is already important – get one
• Scientists, and especially young scientists,
can “get in early” and build reputation
• It takes effort driven by participation…

59. I recommend…
• Register for an ORCID ID – then use it
• Develop your LinkedIn profile
• Publish to Slideshare
• Track Google Scholar Citations (for now)
• Choose: ResearchGate or Academia.edu
• Set up an About.ME page to link everything
• Participate in building your profile

60. Thank you
ORCID: 0000-0002-2668-4821
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams