From Sitecore Symposium 2014 - Las Vegas:
Brian Payne (@brianpayne) of Connective DX and John Field (@john_field) of Sitecore explain how Sitecore’s Federated Experience Manager (FXM) provides a simple way to deliver a unified and personalized experience across your entire marketing technology platform, keeping the customer at the center of your marketing efforts.
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Sitecore's Federated Experience Manager Enables Consistent Experiences Across Sites
1.
2. Sitecore’s Federated Experience Manager
Keeping the Customer at the Center of Your Marketing Efforts
John Field // Sitecore
Brian Payne // ISITE Design
3. Agenda
• Introductions
• Overview Federated Experience Manager
• Why Connected Experiences Matter
• Real World Examples From Early Adopters
• Q&A
3
5. Federated Experience Manager
5
What?
• Federated Experience Manager enables content editors
to manage and measure the customer experience on
non-Sitecore sites, driving a consistent experience
across an entire portfolio of previously disconnected
websites
How?
• Using the Experience Editor from within Sitecore, editors
can …
• Get started on Day 1
• Create and manage content
• Track & measure experiences
• Personalize content
• Conduct A/B testing
• Collect all experience data in the Sitecore Experience
Database
• Implementation = 1 line of code
7. Who?
• A company in acquisition mode needs to quickly take control of existing
websites and start to bring them under the main brand umbrella.
• A company owns multiple brand websites, and needs to have a single view of
how a single individual is interacting with those sites, and then personalize the
experience across all the sites for a single, consistent experience.
• A company can’t wait for a new website to be developed before leveraging
Sitecore’s capabilities, so they leverage Federated Experience to easily track,
measure and personalize the experience on existing sites.
• A company with sites or applications that cannot be managed by Sitecore.
Secure sites you can’t traditionally monitor/track centrally, non .Net sites.
7
10. 10
Fact: We’re Better At Making
Websites Than Managing Them
Related: Organizations Make A
Lot Of Websites
11. Customer Experiences Span Many Channels
Source: Accenture Global Consumer Pulse Research, 2013
Customers use
6 different
channels
on average for
prospecting
11
12. Source: Accenture Global Consumer Pulse Research, 2013
=
Are Frustrated When…
they’re presented with inconsistent offers or experiences across channels
65%
12
≠ ≠
13. Will Abandon Your Brand…
Source: Insight One Study, 2013
after as little as two mis-targeted communications
½
13
21. Optimizing Connected Experiences is Challenging
Only 34% of companies understand
their customers’ ‘digital body language’
Only 10% of companies have a
comprehensive view of their customer
Source: CMO Council (April, 2013)Source: Econsultancy, Customer Lifetime Value Report (April, 2014)
21
34. Utility Company Example
Public Site Runs on Sitecore
(Hosted in the Cloud)
Non-Sitecore Site for Account
Management & Bill Pay
(Host On-Premise)
34
39. A/B Testing of Content on Non-Sitecore Site
39
A/B Testing of Content on Non-Sitecore Site
40. Internet
Non-Sitecore Site (Hosted On Premise)Sitecore Content Delivery (Hosted On Azure)
Non-Sitecore Page
Server-Side Integration
via Sitecore’s API
INTERNET
Web
Database
Publishing
3 Production Installation
1 Non-Production Installation
5 Concurrent Authors
1 Entity
8 Cores
8+ GB RAM
250+ GB HDD
PROFESSIONAL +
DEVELOPMENT
SERVER
CEP
MANAGEMENT
SERVER
CEP
DELIVERY
SERVERS
DEVELOPER
WORKSTATIONS
AUTHOR
WORKSTATIONS
DATABASE
SERVER
STER
WEB
ORE
DATABASE
SERVER
STER
WEB
ORE
DATABASE
SERVER
WEB
ORE
DMS
Packages
Windows Server 2008
IIS 7
.NET Framework 3.5
8-10M
Pages /
Month*
SITECORE
SERVER
DATABASE
SERVER
8 Cores
8+ GB RAM
250+ GB HDD
250GB per Content DB
14KB per Visitor
*Approximate page output. Results may
Database
Server
Web
Server
Web
Server
8 Cores
8+ GB RAM
250+ GB HDD
CEP
MANAGEMENT
SERVER
CEP
DELIVERY
SERVERS
AUTHOR
WORKSTATIONS
DATABASE
SERVER
STER
WEB
ORE
DATABASE
SERVER
WEB
ORE
DMS
Windows Server 2008
IIS 7
.NET Framework 3.5
8-10M
Pages /
Month*
SITECORE
SERVER
DATABASE
SERVER
8 Cores
8+ GB RAM
250+ GB HDD
250GB per Content DB
14KB per Visitor
*Approximate page output. Results may
SQL Database
Store
Delivery
Web Role
Delivery
Web Role
Server-Side Integration: Non-Personalized Content
40
41. Internet
Non-Sitecore Site (Hosted On Premise)Sitecore Content Delivery (Hosted On Azure)
Non-Sitecore Page
Client-Side Integration
via Federated Experience
Manager
INTERNET
Web
Database
Publishing
3 Production Installation
1 Non-Production Installation
5 Concurrent Authors
1 Entity
8 Cores
8+ GB RAM
250+ GB HDD
PROFESSIONAL +
DEVELOPMENT
SERVER
CEP
MANAGEMENT
SERVER
CEP
DELIVERY
SERVERS
DEVELOPER
WORKSTATIONS
AUTHOR
WORKSTATIONS
DATABASE
SERVER
STER
WEB
ORE
DATABASE
SERVER
STER
WEB
ORE
DATABASE
SERVER
WEB
ORE
DMS
Packages
Windows Server 2008
IIS 7
.NET Framework 3.5
8-10M
Pages /
Month*
SITECORE
SERVER
DATABASE
SERVER
8 Cores
8+ GB RAM
250+ GB HDD
250GB per Content DB
14KB per Visitor
*Approximate page output. Results may
Database
Server
Web
Server
Web
Server
8 Cores
8+ GB RAM
250+ GB HDD
CEP
MANAGEMENT
SERVER
CEP
DELIVERY
SERVERS
AUTHOR
WORKSTATIONS
DATABASE
SERVER
STER
WEB
ORE
DATABASE
SERVER
WEB
ORE
DMS
Windows Server 2008
IIS 7
.NET Framework 3.5
8-10M
Pages /
Month*
SITECORE
SERVER
DATABASE
SERVER
8 Cores
8+ GB RAM
250+ GB HDD
250GB per Content DB
14KB per Visitor
*Approximate page output. Results may
SQL Database
Store
Delivery
Web Role
Delivery
Web Role
Client-Side Integration: Analytics & Personalization
41