The Great Schlep campaign aimed to help Obama win Florida's crucial swing votes in the 2008 election. To counter misconceptions among elderly Jewish voters, the campaign enlisted comedian Sarah Silverman to make a viral video encouraging young people to visit their grandparents in Florida and discuss voting for Obama. The video was viewed over 7 million times in two weeks and analysts credited it with helping boost Obama's support among elderly Jewish voters, who voted for him at the highest rate in 30 years. Obama ultimately won Florida's electoral votes by 170,000 votes. The integrated campaign was successful in using an online video and website to spread its message and influence key audiences through viral sharing and media coverage.