This document provides an introduction to product management, including defining what a product manager does, the differences between product and project management, different types of product management, and how to become a product manager. It discusses owning a product from idea to launch, impacting customers and business, and earning a competitive salary as reasons to pursue being a product manager. The document concludes by encouraging attendees to stay current on trends, practice their skills, and build their professional brand to progress their career in product management.

1. 1
INTRO TO
PRODUCT
MANAGEMENT

2. 2
What is Product Management?
What a PM does
Agenda
Why be a PM?
How to get a job in PM
The next steps

3. 3
“The role of a Product Manager is
to discover a product that is valuable,
useable and feasible.”
-Marty Cagan
W h a t i s P r o d u c t M a n a g e m e n t ?

4. 4
The Difference Between Product Management
and Project Management
Product
•
•
•
•
•
Project
•
•
•
•
•

5. 5
Types of Product
Management
W h a t i s P r o d u c t
M a n a g e m e n t ?
I N T E R N AL P R O D U C T M AN AG E M E N T
B 2 B P R O D U C T M AN AG E M E N T
B 2 C P R O D U C T M AN AG E M E N T

6. 6
Product Manager Variations
P R O D U C T
M AN AG E R
T E C H N I C AL P M M AR K E T I N G P M

7. 7
Why be a Product Manager?
O W N E R S H I P I M PAC T P O T E N T I AL C O M P E N S AT I O N

8. 8
A D AY I N T H E
L I F E
•
•
•
•
U X
•
•
•
•
•
T E C H N O L O G Y
•
•
•
•
•
•
•
•
•
B U S I N E S S

9. 9
How to Get Into Product Management
I N T E R N E N T RY L E V E L AP M
Become an
Associate Product Manager
P R O D U C T T E AM G E T AN M B A S TAR T U P

10. 10
What Should You Be Doing Now?
S TAY C U R R E N T
L E AR N
P R AC T I C E
B U I L D Y O U R B R AN D

11. 11
The Next Steps
01
G I V E U S U R
E M AI L
02
L E AR N O N Y O U R
O W N
03
AP P LY TO T H E
P M W

12. Q&A
Want to join Product
Management club?
Fill out form on
Twitter
twitter.com/IUPMCLUB
Or Email me
LJASTREM@indiana.edu

13. 13
THANK YOU