SlideShare a Scribd company logo
Starbucks
T.Sree Martine
125071093
History
• Starbucks was founded in Seattle Washington in
1971 by three friends who shared a passion for
high- quality coffee the company started as a
single store selling premium coffee beans but
soon expanded into serving brewed coffee and
espresso drinks
• Starbucks has continued to innovate and evolve
introducing new products and store design to
meet the changing needs of its customers
Product
offering
Coffee
starbucks is know for its
premium coffee beans
and signature blends
including pike place
roast and blonde roast.
Customers can also
enjoy espresso drinks
Tea
In addition to coffee
Starbucks coffee a
variety of tea option
including hot and iced
teas tea lotles and tea
infusion
Refreshers and
smoothies
Starbucks also offers a
variety of refreshing
drinks including fruit
smoothies and
refreshers made with
real fruit juice and green
coffee extract
Store design and
experience
• Store design
• Starbucksstoresand designed to create a warm and
welcoming atmosphere for customers.The interior
design often featureswooden furniture,warm lighting
and greeneryto provide a relaxing environment for
Customer to enjoytheir coffee
• Experience
• The Starbuck experience isall about customer
service and create a personalized experience for
each customers
• Batista’s are trained to engage with customersand
make them feel welcome
Social
responsibility and
sustainability
• Sustainable sourcing
• Starbucksis committed to ethically
sourcing its coffeebeans.They work
directlywith farmersto ensure quality
and sustainability
• Reducing waste
• Starbucksis committed to reducing
waste and promoting sustainability.
They have implement variousinitiative
such as offering discount to customers
who bring in reusable cups and using
Eco-friendlypacking
• Communityengagement
• Starbucksis committed to supporting
the communitieswhere theyoperate .
They have implement variousinitiative
such as providing job training and
education programsand supporting
local non profit organization
Marketing Strategies
• Starbucks marketing strategies focus on creating an
emotional connection with customers and building brand
loyalty
• Starbucks uses creative and eye-catching
visual in its marketing compaigns including
striking images of its products and unique
store design
• The company also partners with others
brands and organization to promote its
product and values
• Starbucks rewards program is another key
part of its marketing strategy
Thank you

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starbucks.pdf

  • 2. History • Starbucks was founded in Seattle Washington in 1971 by three friends who shared a passion for high- quality coffee the company started as a single store selling premium coffee beans but soon expanded into serving brewed coffee and espresso drinks • Starbucks has continued to innovate and evolve introducing new products and store design to meet the changing needs of its customers
  • 3. Product offering Coffee starbucks is know for its premium coffee beans and signature blends including pike place roast and blonde roast. Customers can also enjoy espresso drinks Tea In addition to coffee Starbucks coffee a variety of tea option including hot and iced teas tea lotles and tea infusion Refreshers and smoothies Starbucks also offers a variety of refreshing drinks including fruit smoothies and refreshers made with real fruit juice and green coffee extract
  • 4. Store design and experience • Store design • Starbucksstoresand designed to create a warm and welcoming atmosphere for customers.The interior design often featureswooden furniture,warm lighting and greeneryto provide a relaxing environment for Customer to enjoytheir coffee • Experience • The Starbuck experience isall about customer service and create a personalized experience for each customers • Batista’s are trained to engage with customersand make them feel welcome
  • 5. Social responsibility and sustainability • Sustainable sourcing • Starbucksis committed to ethically sourcing its coffeebeans.They work directlywith farmersto ensure quality and sustainability • Reducing waste • Starbucksis committed to reducing waste and promoting sustainability. They have implement variousinitiative such as offering discount to customers who bring in reusable cups and using Eco-friendlypacking • Communityengagement • Starbucksis committed to supporting the communitieswhere theyoperate . They have implement variousinitiative such as providing job training and education programsand supporting local non profit organization
  • 6. Marketing Strategies • Starbucks marketing strategies focus on creating an emotional connection with customers and building brand loyalty • Starbucks uses creative and eye-catching visual in its marketing compaigns including striking images of its products and unique store design • The company also partners with others brands and organization to promote its product and values • Starbucks rewards program is another key part of its marketing strategy